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SEO ROI: All You Need To Know

SEO ROI: All You Need To Know | Small Business Marketing |

Search Engine Optimisation (SEO) is one of the most widely used methods of attracting relevant visitors to your website. If implemented properly, it can be extremely effective in converting prospects into paying customers since most of the people who visit your website would be interested in the products or services on offer. However, if your SEO campaign is not effectively targeted, it could end up being nothing more than a waste of time and money.


It is important to measure the success of your SEO campaign in order to figure out whether your resources are appropriately allocated. Using services such as Google Analytics, you can sift through various data to analyse traffic patterns, revenue deviations, etc. to understand the efficiency of your online marketing methods.

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Twitter Itself Will Soon Decide the Value of Your Tweets

Twitter Itself Will Soon Decide the Value of Your Tweets | Small Business Marketing |
Twitter will soon attach value ratings to users' tweets. Here's why.

Via David Blundell
Gaurav Pandey's insight:

Smart move from guys at Twitter. Let's see how it pans out. 

David Blundell's curator insight, February 15, 2013 2:51 AM

Positive noise filter? Potentially scary? Whatever you think, your tweets will soon be valued by Twitter themselves . . .

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The Future SEOs

The Future SEOs | Small Business Marketing |

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 



Via Antonino Militello
Gaurav Pandey's insight:

Interesting article!

The SEO industry is changing fast and must adapt itself to offer solutions beyond just search rankings. Especially, if you consider the impact Social Meida has had on SEO and updates to Google algorithms it's clear that SEOs will have more on thier plates going forward. 

That said, traditional SEOs can't be expected to suddenly gain expertise in  social media and marketing etc. Infact, it's can well be the other way round and traditional marketing professionals, especially those into social media and online marketing, may find it easier to add SEO skills to their repertoire. I see this reverse trend more likely as most online media professionals tend to have a basic understanding of SEO, whereas hardcore SEO professionals have traditionally focussed on  their 'specialisation'.  

Going forward we will see a lot of overlap between the two roles and traditional PR and marketing skills could well be basic requirements for an SEO role. Therefore someone who is equally at ease with SEO and Online Marketing is probably the prototype of the modern SEO or Inbound Marketer, whatever you choose to call them. This could affect a lot of SEO people used to working in the background, often from overseas. 

David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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Content Marketing Strategy

Content Marketing Strategy | Small Business Marketing |
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
Gaurav Pandey's insight:

Some great points. Do remember though that quality is more improtant than quality. As it is we are flooded with all kinds of content everywhere, so that idea should be to stand out. And then there's the execution. do you go about creating content for a new client?  The process involves discussions with the right people, a strategy aimed at reaching the right people at the right time in the right way. 

Raj Kharmih's curator insight, October 28, 2015 12:19 AM

I thought I knew all the right reasons till I looked this article up!