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The Ultimate Guide to Measuring Your Pinterest Marketing Success

The Ultimate Guide to Measuring Your Pinterest Marketing Success | Small Business Marketing | Scoop.it
Learn how you can measure the success of your Pinterest marketing strategy.

 

SUMMARY: Now that Pinterest is offering analytics tools for measuring brand interaction, marketers should be looking at such metrics as the daily pinning averages as well as the average number of people who saw your pins, writes Anum Hussain. To measure how Pinterest is fitting into the overall marketing strategy, study such items as the visits-to-contact conversion ratio and the contact-to-customer rate, Hussain writes.

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Rescooped by Gaurav Pandey from Business in a Social Media World
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26+ Pinterest Tools and Tips to Enhance Your Pinning Experience

26+ Pinterest Tools and Tips to Enhance Your Pinning Experience | Small Business Marketing | Scoop.it
I'm not saying tools are a must but if used properly, social media apps can be great enhancers to your social networking endeavors, especially one that involves images and graphics like Pinterest.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 23, 2013 3:53 PM

Pinterest is definitely a fantastic tool for brands focused on the visual side of things.

 

With that said, without apps and tools, it can be difficult to leverage the social network properly. Let Wong Ching Ya help you with that. She features an excellent list in this article.

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26 Tips for Using Pinterest for Business

26 Tips for Using Pinterest for Business | Small Business Marketing | Scoop.it
Pinterest: How to create a business presence, drive traffic to your website, increase SEO value, and improve your social media marketing.
Gaurav Pandey's insight:

Some good tips here. Businesses have tended to underestimate pinterest when devising social media plans but all that is changing now with the site gaining a lot of traction over the last year or so, especially among women. This article is about a year old, but comprehensive and relevant. 

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Pinterest and Instagram Challenge Twitter’s Status of World’s 2nd Most Popular Social Network

Pinterest and Instagram Challenge Twitter’s Status of World’s 2nd Most Popular Social Network | Small Business Marketing | Scoop.it
The latest survey on social media networks have revealed that the social media giant Facebook is still the most used platform to date and has maintained its position for years now.
Gaurav Pandey's insight:

Pinterest's been gaining a lot of traction of late and has emerged as a strong contender. It works great for small business, especially those which deal in women specific products. So if you are a big fashion store or a home decor business down the street this is the time to jump aboard. 

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Gaurav Pandey's curator insight, February 25, 2013 1:10 AM

Pinterest's been gaining a lot of traction of late and has emerged as a strong contender. It works great for small business, especially those which deal in women specific products. So if you are a big fashion store or a home decor business down the street this is the time to jump aboard. 

Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
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10 Creative Ways to Market on Pinterest

10 Creative Ways to Market on Pinterest | Small Business Marketing | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler
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France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 10:29 AM

Make sure images are part of your content marketing mix!

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!
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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | Small Business Marketing | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.

Via Martin Gysler
Gaurav Pandey's insight:

Remember, size does matter. 

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iNeoMarketing's curator insight, February 5, 2013 7:39 AM
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Dotty Scott's comment, March 18, 2013 2:09 PM
Google+ and YouTube have changed everything graphical since this was created,
Martin Gysler's comment, March 18, 2013 4:47 PM
Yes, you're right Dotty. The social media world is changing every day... thanks for the information.