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ThinkUp 1.0: Reclaim your tweets and Facebook posts

ThinkUp 1.0: Reclaim your tweets and Facebook posts | Small Business Marketing | Scoop.it

Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+.

And if you ask me, this is a big deal.

 

ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.


The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...


Via Martin Gysler
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Martin Gysler's comment, November 18, 2011 1:32 PM
Thanks for the share :)
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Curation and Creation Are Both Important

Curation and Creation Are Both Important | Small Business Marketing | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello, Martin Gysler
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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | Small Business Marketing | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...


Via Martin Gysler
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