On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history.
During the opening of this announcement, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. Logically, Facebook took this information and translated it into a new, visual-focused, News Feed design.
These News Feed improvements have serious implications on how brands are engaged with on Facebook, and what content these brands need to be posting for ultimate Facebook success.
Consumers are often switching between multiple screens during the day with smartphones leading as a starting point for online activities, according to a new study from Google. Google’sstudy takes a deep-dive look at how consumers interact with multiple screens each day, which presents strong implications for how marketers should be integrating television, desktop, smartphone and tablet campaigns. Additionally, the study looked at how consumers treat content differently on each medium.
Data visualization company SumAll launched SumAll Social Metrics, tracking a company’s social activity against web traffic and revenue and providing insights on the company’s return on social marketing.
One of the many questions looming around the new Facebook pages with timeline design is how brands that are more informational and less visual going to fare with the timeline cover photo. So today, let’s take a few minutes not thinking about all of the other massive changes to Facebook page functionality and instead take a look at some of the top well-known brands in the online marketing space using the new Facebook pages.
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]
I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.
If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.
Pinterest doing this is big news in my opinion for two reasons:
Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.
You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.
Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]
After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):
So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.
As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]
Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.
The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.
Here are five possible ways to make good use of Twitter for your freelance business:...
"Leaked documents show Facebook making a radical departure from traditional online display advertising into a word where ads are conversations and brands automatically tell you who of your friends is already on their side."
Wow! I've been waiting for this shoe to drop: Facebook ads comprised entirely of texts your friends have posted on a brand's page. Wow.
Capture anything you see on your PC screen! SnapIt is convenient for bloggers who capture and crop images for ther posts, for tech writers who need to describe menus and interfaces of applications, web designers and those who work with graphics every day.
There are two main reasons why personal branding is becoming a core part of our culture. Sadly, it’s nothing revolutionary! First, we are all being judged all the time, even when we’re sleeping (our online profiles are still up!). Second, we have to constantly sell our ideas to teachers, managers, venture capitalists, our friends and family, to make things happen in our lives. We have to convince them to take action.