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Social Media Focus
Topics and conversations addressing social media and its applications
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8 Twitter Best Practices

8 Twitter Best Practices | Social Media Focus | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas
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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
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Social media allow military families a deeper connection

Social media allow military families a deeper connection | Social Media Focus | Scoop.it

Social media allow military families a deeper connection. Social media networks and fast Internet connections in remote parts of the world are revolutionizing what it means to be deployed to a war zone or other post, experts say.


Via Manuel Thomas
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Deandra Covington's curator insight, June 24, 12:37 PM

This source provides insight on the fact that never before in history have deployed service members been able to keep in touch with friends and family back at home with the ease they do today with  the use of social media. While there is some concern on social media being a distraction, and there has been some speculation on the transition from communicating primarily online to face-to-face after the service member returns home, many military members express appreciation for being able to communicate more often with the help of networks such as Facebook, Twitter and Skype.

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Science of Sharing: The 7 Types of Sharers

Science of Sharing: The 7 Types of Sharers | Social Media Focus | Scoop.it

The Science of Sharing event in London wrapped up this past week. This event was the culmination of research by Beyond, Lexis and M Booth, all Next Fifteen Communications companies.


Via Manuel Thomas, Kalani Kirk Hausman
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Social media presence takes time and money

RT @SEOcopy: Social media presence takes time & money http://t.co/xZb408hh For the average good-sized enterprise $150,000 to $200,000 per year...
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Napkin Labs turns Facebook ‘Likes’ into Customer Insight with New Brainstorm App

Napkin Labs turns Facebook ‘Likes’ into Customer Insight with New Brainstorm App | Social Media Focus | Scoop.it
Napkin Labs turns Facebook ‘Likes’ into Customer Insight with New Brainstorm App is a news post on crowdsourcing in consultingNapkin Labs has launched a new Facebook app to help brands get the most out of their fans by enabling them to crowdsource...
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Alone Together: Why We Expect More from Technology and Less from Each Other | Make Money On Facebook

Alone Together: Why We Expect More from Technology and Less from Each Other | Make Money On Facebook | Social Media Focus | Scoop.it

"Consider Facebook—it’s human contact, only easier to engage with and (Alone Together: Why We Expect More from Technology and Less from Each Other - Product...)..."

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Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.Get the latest blog articles on business...
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Social networking – A piece of eCommerce website strategy

Social networking – A piece of eCommerce website strategy http://t.co/XMJAJJip...
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Klout Lies : Social Media and Technology

#Klout lies says @schneidermike: http://t.co/E3t18gWM #SocialMedia #OnlineReputation (RT: @AnneWeiskopf)...
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Why The Content Curator Will Be A New And Important Role Inside Organizations | Forbes

Why The Content Curator Will Be A New And Important Role Inside Organizations | Forbes | Social Media Focus | Scoop.it

Interesting excerpt from this article:

 

"Content is in the center of it all.

 

Few organizations have an overarching strategy that channels all this branded content into a consolidated planning model. In parallel, we see lack of defined leadership for overall orchestration and accountability for content-driven programs.

 

This will become a business priority as companies seek more discipline in how stories are conveyed – not to mention cost savings that come with more disciplined sourcing, curating and production.

 

Look for new leaders and content functions to emerge to support a range of marketing disciplines and community programs. And as part impart new ways to help teams understand how content plays holistically within plans that reflect the way people now consume and share content...."

[read full article http://j.mp/uGwFo8


Via Giuseppe Mauriello, Robin Good
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Giuseppe Mauriello's comment, November 7, 2011 1:23 PM
Hi Robin,
we are curating! :-)
Giuseppe Mauriello's comment, November 7, 2011 1:24 PM
Much appreciated!
Giuseppe Mauriello's comment, November 7, 2011 1:30 PM
You esteem is my fuel!
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9 impressive social media campaigns using video

9 impressive social media campaigns using video | Social Media Focus | Scoop.it
Use of online video is increasing drastically for brands, as many are exploring ways of integrating video into full social media campaigns.
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How Recruiters Use Social Networks to Screen Candidates

How Recruiters Use Social Networks to Screen Candidates | Social Media Focus | Scoop.it
Social media monitoring service Reppler surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social media sites. (91% of employers use social media to screen future employees.
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Klout Tweak May Affect Your Score

Klout Tweak May Affect Your Score | Social Media Focus | Scoop.it
Klout has tinkered with its method for determining social media influence and it may affect your score on the platform.
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Retailers use social media to offer holiday deals - USA Today

Retailers use social media to offer holiday deals - USA Today | Social Media Focus | Scoop.it

U.S. Retailers use social media to offer holiday deals. Retailers are relying more heavily on online social media sites to offer exclusive discounts and deals.


Via Manuel Thomas
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Facebook Comments Have Four Times The Value Of Likes

Facebook Comments Have Four Times The Value Of Likes | Social Media Focus | Scoop.it

On Facebook the "Like" is the king of engagement, although comments have more value-- more than four times as much.


Via Manuel Thomas
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Why Klout scores are possibly evil

Why Klout scores are possibly evil | Social Media Focus | Scoop.it
Science fiction author John Scalzi explains why he cancelled his Klout account, and the social science behind Klout scores. (RT @CrunchyMom: Thanks!
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Social media easy tool of cyberbullies

by Mealand Ragland-Hudgins, Daily News Journal
Students in Jackie Gilbert’s Principles of Marketing class at MTSU have spent the semester studying five forms of bullying in an effort to share them with students at Oakland High.
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Trinity University turning to social media to advance scientific research - San Antonio Business Journal

Trinity University turning to social media to advance scientific research - San Antonio Business Journal | Social Media Focus | Scoop.it
Trinity University turning to social media to advance scientific researchSan Antonio Business JournalThe #SciFund Challenge is an experiment started by California biologists Dr. Jai Ranganathan and Dr.
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8 Easy Twitter Monitoring Ideas | Social Media Examiner

8 Easy Twitter Monitoring Ideas | Social Media Examiner | Social Media Focus | Scoop.it

Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).

 

With these points in mind, simply follow these guidelines to grow bionic listening ears.

# 1: Decide What You Want to Monitor...

# 2: Find the Best Real-Time Monitoring Tools...

# 3: Track With URL Shorteners...

# 4: Follow Hashtags...

# 5: Monitor Trends When It’s Appropriate...

# 6: Use Twitter Lists to Monitor People on Twitter...

# 7: Set Up a Listening Plan...

# 8: Build Relationships...

 

[read full article http://j.mp/dynTHD]


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Social media not helpful for youths

Americans may be using social media in droves, but they're not convinced it's helpful to the social development of youths.
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Is HR Killing Another Generation of Technology Innovation?

Is HR Killing Another Generation of Technology Innovation? | Social Media Focus | Scoop.it

Employee-tracking software has been around for some time, but the old systems were  clunky, had to be locally installed, and the data couldn’t really be shared. Plus, workers had to enter tons of information every time they logged in to keep the system updated.

 

New systems remove all those complications by operating much like the social networking sites most employees already use. Proponents of the systems say companies can benefit by being able to do things like project hiring needs by looking at how long employees stay on a project.

 

Others say it helps by tracking employee utilization by better understanding how their time is spent, or where they go when they say they are “going to visit a client.”

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How do candidates score on social media?

"In this age of Twitter and Facebook, there are politicians out there who are using social media. #Social #Monitoring How do candidates score on social media?"

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How The CIA Uses Social Media to Track How People Feel

How The CIA Uses Social Media to Track How People Feel | Social Media Focus | Scoop.it
In a nondescript building in Virginia, analysts are tracking millions of tweets, blog posts, and Facebook updates from around the world (Hey @ddrrnt You think we should tell the CIA about Nemetics or let them figure it out themselves?
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How to Use LinkedIn to Create Unique Opportunities for Your Blog Business

How to Use LinkedIn to Create Unique Opportunities for Your Blog Business | Social Media Focus | Scoop.it

I thought I had my social media game covered on all fronts: Twitter, check. Facebook, check. Even Skype, which I like to include as a necessary tool for connecting real-time, check-check! 


Until I realized that I am missing one giant piece of the puzzle, and it is not even a new kid on the block. It is an old timer that has been around for a while and still goes by the same name: LinkedIn. LinkedIn? Really?

What more can you really do on LinkedIn besides creating a nice static profile, connecting with a few people in your network, getting a couple of recommendations, and then letting it collect digital dust?

 

I was missing the point altogether. Now that I’ve had a chance to dig in deep under the surface of LinkedIn, I want to tell you why it is smart and even profitable to have a professional presence and engagement on LinkedIn....

[read full article http://j.mp/uOasB6]


Via Giuseppe Mauriello
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Twitter Now Lets “X Factor” Viewers Vote via DMs

Twitter Now Lets “X Factor” Viewers Vote via DMs | Social Media Focus | Scoop.it
The fate of the 12 remaining contestants on the U.S. version of The X Factor will be in the hands of the viewers starting Nov. 2., and they’ll now have a new way to support their favorite performer: Twitter direct message-enabled voting.
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