Excerpt from article on Content Marketing Institute: "All of this talk about the success of Google+ is cold comfort for marketers who are unsure how to measure their effective content marketing efforts on G+.
For users new to Google+, there are a few key metrics that really matter when it comes to understanding how effective your content marketing presence on G+ is. These metrics include:
- Circle Rank - Shares - +1s - Engagement - Impressions - Frequency of posts/content - Number of followers/growth of followers - Referral traffic - Conversion rates
The rest of this post examines tools that will help you understand how your profile is performing in the above areas, so that you can make informed decisions about your Google+ content strategy.
1. All My + Statistics The All My + Statistics site may just be Google+ Nirvana for marketers who want to understand how their content, as well as that of their competitors, is being received on Google+. It’s a free service that provides you with analytics data for anyone’s public Google+ content and profile.
2. Simply Measured’s Google+ Reports Page This tool provides a free report on any Google+ brand page. (Note that this service is not available for personal Google+ pages.) It pulls information on engagement rates, comments, keyword analytics, and top users.
3. PlusClout The PlusClout extension for Google+ measures the influence a given user has on Google+. A user’s Clout score can range from 0 – 100, and is based on a number of attributes, including the number of followers they have and shares they’ve earned.
4. CircleCount Search your own profile on CircleCount and you will receive a free and simple-to-use report. An overview screen provides general statistics about your profile that you will find helpful, such as what your overall rank is, what your rank is in your home country, and what your circle rank is.
5. Recommended Users Recommended Users is to Google+ as Followerwonk is to Twitter. The tool segments Google+ users into categories, such as women in tech, top Googlers, gaming, celebrities, journalists, etc. Each category ranks users according to their level of influence..."
It’s taken a lot longer than Nokia hoped it would but Windows Phone is finally getting an official Instagram client. The photo-sharing social network, which has north of 150 million monthly active users, has been on iOS some three years, and on...
"...doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences.
But the real power comes when you begin analyzing your own, individual sets of data so you can find out what kinds of content, timing, and behaviors work best for your specific audience.
Enter RetweetLab.com! Using this free tool, you can analyze any Twitter account -- including your account or a competitor's account -- to unearth the data you need to get more retweets. The tool works by allowing you to compare your current behaviors (the small graphs in the text) with the behaviors that are correlated with your account getting more retweets."
Read full article how you can use this new, free tool to analyze and improve your own Twitter presence.
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.
Fort Worth Star TelegramUTA unveils robots at new lab | Schools | News from Fort Worth, Dallas ...Fort Worth Star TelegramAdvancing technology for the betterment of humanity and finding affordable solutions to the world's complex problems are the...
Learning to create, manage and promote a professional learning network (PLN) will soon become, if it’s not already, one of the most necessary and sought after skills for a global citizen, and as such, must become a prominent feature of any school curriculum.
Another angle is to look at the iPad as a device to learn. It’s already had a huge impact on education with digital textbooks and connectivity to the Internet’s knowledge. But as educators know well, consuming knowledge passively is not as good as being active in the process: learning by doing works best and — like I did myself starting my iPad topic ===> knowledge sharing is also a great way to learn. <===
In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users' photos without payment or notification. Oh, and there's no way to opt out. Read this article by Declan McCullagh on CNET News.
"Social marketing isn’t the only one experiencing teenage angst in defining itself. Scholars recently conducted a recent review of 17 definitions of health literacy and developed a new definition that “captures the essence” of these definitions found in the literature. Can you believe there were 17 different definitions to begin with?"