Social Media Focus
926 views | +0 today
Follow
Social Media Focus
Topics and conversations addressing social media and its applications
Your new post is loading...
Your new post is loading...
Scooped by Kalani Kirk Hausman
Scoop.it!

Why Klout scores are possibly evil

Why Klout scores are possibly evil | Social Media Focus | Scoop.it
Science fiction author John Scalzi explains why he cancelled his Klout account, and the social science behind Klout scores. (RT @CrunchyMom: Thanks!
more...
No comment yet.
Rescooped by Kalani Kirk Hausman from Marketing Strategy and Business
Scoop.it!

6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | Social Media Focus | Scoop.it

How much time are you spending on social media? Can you tell if it’s helping sales?

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

 

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

Her goal: to develop a framework for tying social media performance to business goals.

 

Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview....

[read full article http://j.mp/qA5QiV]


Via Giuseppe Mauriello
more...
No comment yet.
Scooped by Kalani Kirk Hausman
Scoop.it!

Klout Lies : Social Media and Technology

#Klout lies says @schneidermike: http://t.co/E3t18gWM #SocialMedia #OnlineReputation (RT: @AnneWeiskopf)...
more...
No comment yet.