Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....
For all the posturing that’s gone on surrounding wearable technology in recent years, there’s an unlikely front runner: Ralph Lauren is about to put its sexy black PoloTech on sale for $295, ready to transmit your every workout move straight to your iPhone.
While other companies, including Adidas, Athos and Victoria’s Secret, already market products using similar technology, the PoloTech is the first luxury fashion brand to enter the space, proving that technology doesn’t have to look dorky.
For more than a decade, tech and athletic companies have been tinkering with wearables that target “elite, and even professional, athletes,” says Angela McIntyre, research director at Gartner, who follows wearables and connected apparel. “What I get excited about is fashion-forward companies like Lauren even acknowledging that smart garments can move away from the more serious fitness buff to everybody, and into mainstream fashion.”...
Content marketing is a great medium to win influencers’ hearts and, being a great content marketing tool, Slideshare can also be used for that purpose: Reaching out to industry experts and establishing relationships with niche influencers.
Here are three notable tactics to use Slideshare for relationship-building.
A small business owner assumes many functions — marketing, sales, human resources, information technology, and research and development. Fortunately, there are some terrific online tools to help you perform most any company task.
Here is a list of online tools to run a small business. There are tools to schedule customers, collaborate with a team, manage social conversations, distribute content, build and analyze websites, and more. All of these tools are relatively inexpensive, and several are free. If your favorite tool isn’t listed, be sure to include it in the comments below.
Which is why we invited Irina Weber from SERanking.com to enlighten us as to which tools are the most productive and best organized to help you succeed as a blogger.
Irina and her team have tested many tools of top productivity and blogging experts and have a good idea of what top performers in the blogging world are using to get through the day in a highly productive manner.
Here’s an awesome list of SEO tools that can simplify and supercharge your blogging efforts…
Are you using the latest Twitter marketing tactics? Do you want to raise the bar on your Twitter marketing? We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing.
By now, you’ve undoubtedly created a presence on LinkedIn (What? You haven’t? Stop reading and sign up a free account here). But are you using it to your fullest advantage? Creating an amazing profile is the first step you can take to improve your LinkedIn presence immediately. Even before you start building your network or …
Pew has released a new report today detailing America’s usage of social networking tools, and much of the report confirms things many people already suspected. First there’s Facebook. It remains the undisputed king of social networking, with a reported 72 percent of Internet users having an account with the service. Of those, an estimated 70 percent…
You’ve heard of social media calendars before, but do you know what they are and how to use one?
Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web.
Here’s why you need a social media calendar and how you can create one
What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.