This article from BusinessWeek suggests that finding information is actually addicting do to the feel good neurotransmitter, dopamine, which makes our brains feel happy after we have found, retreived, or discovered something. The feeling is even comparable to sex, which I find a little bit of a stretch but, hey, let's go with it.
I can't help but think about all those "gen-y's" or Millenials (which I happen to be one) who thrive off of information. It is estimated that in approximatly 4-5 years, this generation will surpass the purchasing power of the baby boomers. HUGE right? One of the leading characteristics about my generation is that we LOVE information, and we know how to access it FAST.
I also can't help but recall my own "happy dopamine highs" I've experienced after I've set out into the cluttered world of the internet to find whatever golden nugget of information I was seeking. I do have to admit that the excitment in finding that exact "thing" I was looking does make me reallllly happy.
Ok, so now what? I think this brings up an important point to reflect upon for compaanies- how can they use this data as a means to trigger cosnumers about their brands or products? What do you all think?
Via Bovee & Thill's Online Business Communication Magazines