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Creating Great Social Content | Social Media Today

Creating Great Social Content | Social Media Today | Social Media & Events | Scoop.it

One may have the best design for their social media accounts and its content but without other elements, these are not great social content.

Great design surely helps but great social media content is a mixture of much more than that as this infographic teaches us.

The infographic from Edge Media gives us two overarching tips for creating great social content.

The first tip is to “Have a great angle” while the second one tells us to “Package it well”.

Under the first tip, we have criteria social media managers should use to judge content they intend to post. These criteria can be surmised in three questions:

- Is the content informative?

- Is the content entertaining?

- Is the content different?

 


Via Russ Merz, Ph.D.
JamieSpringer's insight:

I picked this article mainly because content is key in whatever you produce for either your personal brand or a clients brand. The summary of this article talks about three questions that can be asked to anyone using social media. Is the content; informative, entertaining and different. An inforgraph is also displayed in this article and it displays a great ideas of how to create unique content and how to stay away from the not so great content!

 

I personally went and looked through my social media sites and asked myself those three question. I would like to say most of my content is entertaining, but also different compared to other followers and friends that have their own social media platforms. I do think it depends on how you want to be perceieve online will depend on what content you create to. 

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Event Recap - Sharing is Good Karma: Using Social Media for Brand Building

Event Recap - Sharing is Good Karma: Using Social Media for Brand Building | Social Media & Events | Scoop.it
Everyone's searching for the magic formula for social media - both personally and professionally. When it comes to your brand, the stakes are high - too few so…
JamieSpringer's insight:

I loved this article, and is probably my favorite so far! Not only does it talk about using social media for brand building but it also explains that to achieve a social media rise in your brand you must practice, test, and be social! There is also a video that shows stats of how many people are using social media in today's society and globally.

 

This post was very interesting and made me thing a lot about how much I share on my personal social media platforms. Building my personal brand and sharing how much social media I use professionally and personally can help me learn but also learn from others. I wish more students were aware of how much information and technology about social media apps are out there. 

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Event planners use Social Media Applications for Wild Success

Event planners use Social Media Applications for Wild Success | Social Media & Events | Scoop.it
Event planners use social media applications for wild success, including a website, flyer and Event Brite. Check out this outline which lays it all out.
JamieSpringer's insight:

I liked this blog post specificially because it was straightforward and if a perosn would be unfamiliar with how to use some technology in their event they could do so easily by reading this. Some readers may know it but it also has links embedded to direct you to different social media apps that has helped the authour in the past with her successful events.

 

I imagine that if you follow most of her social media tips and suggestion applications you would be able to bring in a bigger crowd than you ever thought before. Hosting any event can be a challenge in itself but social media apps are tools that can really help in some of the organizing and creative aspects.

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4 Surefire Ways to Hold Stress Free Meetings and Events

4 Surefire Ways to Hold Stress Free Meetings and Events | Social Media & Events | Scoop.it
As the new year approaches, we identify 4 surefire ways to hold stress-free meetings and events and create a calmer environment.
JamieSpringer's insight:

Planning an event, and worried something that something will undoubtly go wrong? Read these stress free ways to overcome this from happening on your big night. This article is straight to the point about events and how being prepared and keep things in perspective the whole time. The author even explains that being honest with yourself and your client will help clear your mind of worries too.

 

I have planned one or two events and if I would have something read these before planning I think I would have been definitely less stressed. My advice for any event would be organized and plan for the worst so then you will be prepared. Also always use your connections and relationships with sponsors that may attend, they are willing to help make the event a success with you.

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7 Specific Ways To Harness The Power Of Social Media

7 Specific Ways To Harness The Power Of Social Media | Social Media & Events | Scoop.it
Still trying to figure out how best to leverage social media? Tom Cannon offers 7 specific strategies for socializing your brand and reaching more customers.
JamieSpringer's insight:

The summary of the article explains how to break out in the social media online society in abstract ways that many buisness might not do. Using social media for all that its worth. Hosting contests, live on-air streams, and engaging with listeners needs are just a few approaches that could help boost your buisness!

 

These seven steps may be something to take a look at even when your at a creative block. The specific ways to advance more activity on social media networks maybe uncomfortable at first but may bring you more followers in the future. For event marketing I can see a few of these techniques working very well for companies that what to begin with a bang in the social media scene.

 

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Rescooped by JamieSpringer from Events and Social Media
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7 Things About Social Media That College Won’t Teach You

7 Things About Social Media That College Won’t Teach You | Social Media & Events | Scoop.it
Join Steve Radick and Steve Ressler for their online training session, When a Star Leaves: How to Sustain Social Media Efforts Over the Long (7 Things About Social Media That College Won’t Teach You

Via Constant Contact Event Marketing
JamieSpringer's insight:

Hopefully this new #socialmedia class will teach me something before I graduate college but, for now I'll still check out these tips to stay ahead of the game!

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Sarah VanSlette's curator insight, June 24, 2013 5:51 PM

These are all lessons I hope to teach in Social Media for PR, so in my students' cases, college WILL teach them.

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Social Media - A Good Thing or a Bad Thing?

Social Media - A Good Thing or a Bad Thing? | Social Media & Events | Scoop.it
Social media is a good thing or a bad thing? That is the most frequently asked question today. Well, there are always two sides of everything; it depends on your perspective on how you perceive it.

 

Many studies have shown that the extensive use of social media can actually cause addiction to the users. Throughout their day, they feel to post something on their pages or check others posts as it has become an important part of our life.


Via Level343, THE *OFFICIAL ANDREASCY*, Will Klair
JamieSpringer's insight:

This article discusses the ultimate question of should is social media a postivie or negative turn towards our futures. It gives many examples such as reducing communications barriers yet slowing down productivity in the workplace. The article doesn't necessarily anwser it's own titled question but it does make you think about how much social media plays a role in today's society and how it henders other parts as well.

 

My anwser would be that it out ways the good but needs to go in a different direction of how it is handled and used. I know that's not easy as it sounds, but many videos and photos seems to go viral every day and  if there was an innovative way to make social media more of a learning tool, I think that would be one way to take away from the negativity.

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Royston Low's curator insight, December 5, 8:13 AM
Tells me about the pros and cons of social media.

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8 Ways to Create Paperless Business Cards

What's that, you're still printing your business card on paper? That is so last year. These days, business cards are going all virtual and that's a good thing. Not only are pape...
JamieSpringer's insight:

I thought this article was interesting becuase it focuses a lot on social media and new technology as a replacement for a offical buisness card. Many of the ways they suggust are great and should be used in any networking event but what I also learned from this was a website called CloudContacts. This company takes all your old buisness cards with the information on them from other potential employers, bosses, or friends and puts them in an organized file that you then can have on hand.

 

I personally still like the old tradtional buisness cards. I keep a few at any event that I go to, as well as keep my social media platforms up to date and  as professional as possible. I don't believe Business cards will never go away, but I do think more employers are looking online becuase they will be able to know more about a person from their social media interests and activites.

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B2C Social Media Marketing - 5 Contests That Boosted Consumer Brands

B2C Social Media Marketing - 5 Contests That Boosted Consumer Brands | Social Media & Events | Scoop.it
The recent Powerball of $550 million has a lot of people excited, fantasizing about what to do with all that money. That excitement also has more people
JamieSpringer's insight:

This is great article that correlates with social media and events. Even though some events are online you may attract a better crowd then actually hosting your own event in a certain location. The important part about this article is that it breaks down how successful social media contests work. It explains the do's and don'ts and also gives examples of some contests and the brands that took advantage of the online community.

 

I have participated in many online web contests but never through a social media platform. I think this is a great way of engaging your fans and being able to promote your brand. After reading this I think I would be more eager to go and follow certain brands that I like to see if I could potentionally win something!

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9 Ways to Make Your Event Interactive

9 Ways to Make Your Event Interactive | Social Media & Events | Scoop.it
If you think about it, events are the original interactive "application." They're where people come together to experience an organization beyond the fundraising letter, to connect with like-minded individuals, to see a mission statement in action.
JamieSpringer's insight:

An event can be a success or a flop so this article gives you some tips to plan earlier to make it not only a success but a buzz about event. Different tips they touch on would be have fun being creative with themes and interact with your guests that do plan on attending. Also a great point that was made was that give your a branded reminder of why this event stands out from others and what did they possibly learn from attending it.

 

I think that for creative directors hopefully they would know these nine steps already but it does spark ideas that they may have never implemented in their events. Now that social media is such a factor in society using these interactive ideas along with Twitter, and Facebook can make for an outstanding technology savvy event!

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8 Tips to Generate Trade Show Leads thru Twitter and Event Marketing

8 Tips to Generate Trade Show Leads thru Twitter and Event Marketing | Social Media & Events | Scoop.it
Learn how to use Twitter with your next trade show to obtain trade show leads and followers that you can engage with and nurture.

Via Constant Contact Event Marketing
JamieSpringer's insight:

I really like how this article explains how important it is as a company that if you have followers the first way of engaging and making that consumers feel apart of the company is to follow back. Also it explains how using metrics and analyzing hashtags can help improve your company which is a new trend when planning an event. These 8 tips can generate new adopters to your brand as well as helps your event grow from beginning to end. You never know you may be the top tweeter at the next tradeshow you participate in.

 

I would be interested to see how many companys web departments follow their twitter traffic. I know many companys want their consumers to go to their actual website than one of their social media platforms. So maybe social media could be used more closely related for quick communicaton for company events instead of taking them to thier actual company page.

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