One may have the best design for their social media accounts and its content but without other elements, these are not great social content.
Great design surely helps but great social media content is a mixture of much more than that as this infographic teaches us.
The infographic from Edge Media gives us two overarching tips for creating great social content.
The first tip is to “Have a great angle” while the second one tells us to “Package it well”.
Under the first tip, we have criteria social media managers should use to judge content they intend to post. These criteria can be surmised in three questions:
- Is the content informative?
- Is the content entertaining?
- Is the content different?
Via Russ Merz, Ph.D.