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Social Media Ethos
Learn how to plan, listen, engage and optimise your social media channels
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Correlating Social Media Success with Marketer Usage

Correlating Social Media Success with Marketer Usage | Social Media Ethos | Scoop.it
Some successful techniques nonetheless show decreases in marketer usage

The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.

Facebook usage was up in 2011, along with usage of Twitter and foursquare. The study also examined several services and techniques for the first time, some of which already have high usage. Nearly three-quarters of the companies studied were using LinkedIn in 2011, and almost half had adopted YouTube.

Compared to 2009–2010, the usage of blogs, online video in social media, message/bulletin boards, podcasting and Myspace were all down. There was also a 50% decrease from 2010 in Inc. 500 companies who said they used no social media marketing tools.

But some of the tools marketers are abandoning are still reported to be highly effective—at least for those companies that continue to use them. Message and bulletin boards, along with blogging, got the highest success ratings of any tools, among companies that use them for marketing.

While a strong majority of respondents indicated they were having success with Twitter (86%) and Facebook (82%), this was lower than several other, less-popular services.

The research could suggest that marketers are abandoning techniques that work. However, it could also be a sign that marketers who have mastered these techniques are sticking with them, while those that have seen less success in these areas are pulling back from their efforts. Those marketers who continue to blog are likely the ones who have seen the most blogging success, for example, while those who found blogging’s return on investment too low have likely moved on.

In addition, the overwhelming popularity of Facebook among marketers means that those with less social media marketing experience or sophistication are likely using it, perhaps pushing success rates down.

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

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Facebook Or Google: Who Will Win the Customer Engagement Battle?

Facebook Or Google: Who Will Win the Customer Engagement Battle? | Social Media Ethos | Scoop.it

Plenty’s been written already about Facebook’s IPO filing yesterday. I won’t rehash the many excellent analyses that you’ve surely already seen.

Instead, I want to take this blog post into thought-experiment territory. I want to think about a world in which Google and Facebook are primary competitors in a mano-a-mano battle—not just for our eyeballs, but for our data, too. For the right, as it were, to be our “digital identity.”

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Branding: How It Works in the Social Media Age [INFOGRAPHIC]

Branding: How It Works in the Social Media Age [INFOGRAPHIC] | Social Media Ethos | Scoop.it

Branding and social media -- they seem to go together so well, yet they're both widely misunderstood. This infographic sheds some light on this often-misunderstood topic.

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Zynga’s CastleVille: Let’s put social games to the fun test

Zynga’s CastleVille: Let’s put social games to the fun test | Social Media Ethos | Scoop.it
The coming launch of Zynga's CastleVille is spurring new debate over whether social games are truly fun.

One side -- let's call them the Intrinsics -- says the ceaseless clicking that social gam...
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@twitterstories

@twitterstories | Social Media Ethos | Scoop.it

New from twitter, Twitter Stories

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Humanizing Online Reputation: Connect.Me is Crushing Klout & PeerIndex

Humanizing Online Reputation: Connect.Me is Crushing Klout &  PeerIndex | Social Media Ethos | Scoop.it
I am thoroughly convinced that Connect.Me will obliterate Klout as well as PeerIndex and possibly Kred as well. Connect.me aims to humanize reputation scoring. Clout from our peers, with incredible transparency. Further, how Trust is regarded, as Connect.Me is still being crafted, this is what wins you over.

 

The vouches are only the beginning. We are going to see stats per specialty/general public and by specialty/within our connections, and we will thus know who the 'go-to' person is, whether we want to fish within our own pond or worldwide, and we will have this from Connect.me...


Via Martin Gysler
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OsakaSaul's comment, November 17, 2011 12:40 AM
thanks much, Anita!!!
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Does Using Twitter And Facebook Compromise The Security Of Your Home? [INFOGRAPHIC]

Does Using Twitter And Facebook Compromise The Security Of Your Home? [INFOGRAPHIC] | Social Media Ethos | Scoop.it
Does Using Twitter And Facebook Compromise The Security Of Your Home?
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Google+ Pages Now Open For Businesses, Brands, Places & More

Google+ Pages Now Open For Businesses, Brands, Places & More | Social Media Ethos | Scoop.it
Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone shortly.
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Networked Insights

Networked Insights | Social Media Ethos | Scoop.it

The 2011 New Fall TV Show Update is now available. This is a follow-up to the popular Social Audience Report originally released during the Upfronts Season and relaunched prior to Septembers premieres. The report examines the online conversations around each program across the social web – Facebook, Twitter, Blogs, Forums & news story comments. We aggregate this information and rank it allowing you to compare the shows within a network to optimize your TV media spend.

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Will You Purchase Facebook Stock?

Will You Purchase Facebook Stock? | Social Media Ethos | Scoop.it
Welcome to our weekly edition of what's hot in social media news.
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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


Via Martin Gysler
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For Starters: How To Create Your First iPhone Application

For Starters: How To Create Your First iPhone Application | Social Media Ethos | Scoop.it
What if you had a nickle for every time you heard: "I have the perfect idea for a great application!"? It’s the buzz on the street. The iPhone has created unprecedented excitement and innovation from people both inside and outside the software development community. Still for those outside the development world, the process is a bit of a mystery.

This how-to guide is supposed to walk you through the steps to make your idea for an iPhone app a reality. This post presents various ideas, techniques, tips, and resources that may come in handy if you are planning on creating your first iPhone application.

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Value of a Facebook fan is now actually $10

Value of a Facebook fan is now actually $10 | Social Media Ethos | Scoop.it
For those keeping track at home, the value of a Facebook fan can vary wildly— depending on who you’re asking. It has been put as high as $136 a head, to $3.60 (as I blogged last year) or well according to some it is zilch.
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2012 Planning: Facebook Survival Guide for Marketers | DigitalNext: A Blog on Emerging Media and Technology

2012 Planning: Facebook Survival Guide for Marketers | DigitalNext: A Blog on Emerging Media and Technology | Social Media Ethos | Scoop.it

As marketers, we plan for the future based on what has worked well in the past. With traditional marketing levers like TV, radio, and print media, in-store promotion and the like, we often see spikes in sales as a direct result of these programs. Social media, and specifically Facebook, is a different beast. If you're planning based on past results you'll be behind before a campaign even launches.

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Google vs. Facebook on Privacy and Security [Infographic]

Google vs. Facebook on Privacy and Security [Infographic] | Social Media Ethos | Scoop.it
Google vs.Facebook on Privacy and Security [Infographic]...
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How to Make Customer Service Matter Again

How to Make Customer Service Matter Again | Social Media Ethos | Scoop.it

Over the years, customer service has been something of a paradox within the organization. The name itself inspires dedication to helping people. And while that is the intention of customer service professionals worldwide, customer service as a line item in business accounting has often placed it in the hands of outsourced organizations, under-qualified personnel, or in the hands of customers directly through self-service or automated technology. The mission of course is to improve profitability. It is what it is.

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trendwatching.com's October 2011 Trend Briefing covering the consumer trend "RECOMMERCE"

trendwatching.com's October 2011 Trend Briefing covering the consumer trend "RECOMMERCE" | Social Media Ethos | Scoop.it

RECOMMERCE | It’s never been easier for consumers to unlock the value in past purchases*. Novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces offer smart and convenient options for consumers keen to ‘trade in to trade up’, alleviate financial strains (double dips, anyone?), and/or quell environmental and ethical concerns.

 

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Social Advertising Reaching New Heights / Flowtown (@flowtown)

Social Advertising Reaching New Heights / Flowtown (@flowtown) | Social Media Ethos | Scoop.it
As social networks continue to pick up steam, more and more companies are seeking new avenues to get more eyeballs on their advertisements.
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