Social Media Epic

In Professional Learning in the Digital Age: The Educator's Guide to User-Generated Learning, Kristen Swanson shows educators how to enhance their pro...

Via Robin Good

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...

Via Lauren Moss

Social media continues to be a key issue for businesses, and findings in this infographic show that 71.2 percent use social platforms for customer service, as well as conveying some fascinating insights into how businesses utilize these networks.

 

Among the findings, 87.5% have seen a positive impact from using social media. Only 11.5% of businesses saw no noticeable difference while 0.5% actually saw a negative difference. Compared to 2011, 13.7% more businesses have been utilizing social networks for upwards of two years.

Social media can be a far cheaper investment for customer service, as well - 77.6% of businesses have allocated less than $50,000 to their social media efforts in the past year. 11% have allocated $50,000 to $100,000, 5% have allocated $100,000 to $250,000, and 7% have spent over $250,000.

 

Take a look at the infographic and related article for more statistics on how companies are utilizing social media for positive benefit...

Via Lauren Moss

Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...

Via Lauren Moss, Hasai, John Boitnott

Facebook most social cities: People everywhere use Facebook to check in to places. Here you can see the 5 top hotspots of the most "social"cities.

 

Questions to ponder: What attributes do these commonly 'checked into' landmarks have in common?  Are you surprised that some are or are not on the list?

 

Via Seth Dixon, Lauren Moss, John Boitnott

A single minute may be barely enough time to construct a rational thought, but it's time enough for social media denizens to inundate the web with their status updates, tweets, checkins, and photos.

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Via Xtreme Advisors, Agostino Caniato, Robin Good

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.

 

Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...

Via Lauren Moss

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...

Via Lauren Moss

As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings.

 

Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.

 

In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics...

Via Lauren Moss, John Boitnott

This Online Colleges infographic shares some impressive stats behind the viral mobile photography app.