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Rescooped by Rahadian P. Paramita from visualizing social media
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Infographic: What is a brand’s recovery time after a social media disaster?

Infographic: What is a brand’s recovery time after a social media disaster? | Social Media Epic | Scoop.it

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

 

It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? 

Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous—United, Nestle, and Dominos—to find out how long it took each to recover.


The results are compiled in the infographic. 


Via Lauren Moss
Rahadian P. Paramita's insight:

Definitely, another brands need to learn a lot :)

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Pedro Barbosa's curator insight, March 2, 2013 2:24 PM

Crisis Management in Social Media

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Rim Riahi's curator insight, March 2, 2013 11:42 PM

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

Rescooped by Rahadian P. Paramita from visualizing social media
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71 Percent of Businesses Use Social Media [Infographic]

71 Percent of Businesses Use Social Media [Infographic] | Social Media Epic | Scoop.it

Social media continues to be a key issue for businesses, and findings in this infographic show that 71.2 percent use social platforms for customer service, as well as conveying some fascinating insights into how businesses utilize these networks.

 

Among the findings, 87.5% have seen a positive impact from using social media. Only 11.5% of businesses saw no noticeable difference while 0.5% actually saw a negative difference. Compared to 2011, 13.7% more businesses have been utilizing social networks for upwards of two years.

Social media can be a far cheaper investment for customer service, as well - 77.6% of businesses have allocated less than $50,000 to their social media efforts in the past year. 11% have allocated $50,000 to $100,000, 5% have allocated $100,000 to $250,000, and 7% have spent over $250,000.

 

Take a look at the infographic and related article for more statistics on how companies are utilizing social media for positive benefit...


Via Lauren Moss
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Rescooped by Rahadian P. Paramita from Infographics and Social Media
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The Underlying Importance of Social Media [infographic]

The Underlying Importance of Social Media [infographic] | Social Media Epic | Scoop.it

As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings.

 

Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.

 

In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics...


Via Lauren Moss, John Boitnott
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Pinterest Purchasing Power Infographic

Pinterest Purchasing Power Infographic | Social Media Epic | Scoop.it

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.

 

Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...


Via Lauren Moss
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State of Social Marketing Survey [Infographic]

State of Social Marketing Survey [Infographic] | Social Media Epic | Scoop.it

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...


Via Lauren Moss
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