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Rescooped by Rahadian P. Paramita from visualizing social media
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Infographic: What is a brand’s recovery time after a social media disaster?

Infographic: What is a brand’s recovery time after a social media disaster? | Social Media Epic | Scoop.it

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

 

It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? 

Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous—United, Nestle, and Dominos—to find out how long it took each to recover.


The results are compiled in the infographic. 


Via Lauren Moss
Rahadian P. Paramita's insight:

Definitely, another brands need to learn a lot :)

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Pedro Barbosa's curator insight, March 2, 2013 5:24 PM

Crisis Management in Social Media

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Rim Riahi's curator insight, March 3, 2013 2:42 AM

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

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Impact of Social Media

Impact of Social Media | Social Media Epic | Scoop.it
A personalized newspaper built from articles, blog posts, videos and photos selected by AMNA . (Impact of Social Media is out!

Via Bukik
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Rescooped by Rahadian P. Paramita from visualizing social media
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5 Companies that are Rocking Social Media [infographic]

5 Companies that are Rocking Social Media [infographic] | Social Media Epic | Scoop.it
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...


Via Lauren Moss
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Too Many Brands Stuck on Media Part of Social Media - AdAge.com

Too Many Brands Stuck on Media Part of Social Media - AdAge.com | Social Media Epic | Scoop.it
Too Many Brands Stuck on Media Part of Social MediaAdAge.comIf they are more sophisticated than most, their questions may be along the lines of "How do I use social media as part of an integrated communications plan?
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