Virtual Options: Social Media for Business
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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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10 Simply Awesome Examples of Email Marketing

10 Simply Awesome Examples of Email Marketing | Virtual Options: Social Media for Business | Scoop.it
Take a look at some of the best email marketing campaigns out there, and learn what makes them so amazing!

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Instagram By The Numbers - The Infographic

Instagram By The Numbers - The Infographic | Virtual Options: Social Media for Business | Scoop.it
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups' blazing success.

 

Instagram allows you to apply filters for your photos and then share them with your friends.

 

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


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LinkedIn hit by hackers; leak passwords - Zee News

LinkedIn hit by hackers; leak passwords - Zee News | Virtual Options: Social Media for Business | Scoop.it
Zee NewsLinkedIn hit by hackers; leak passwordsZee NewsLinkedIn, a social networking website, claims that over six million of its accounts have been leaked and their passwords spewed all over the Internet.
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How to Use Google Drive on the iPad

How to Use Google Drive on the iPad | Virtual Options: Social Media for Business | Scoop.it
There's no Google Drive iPad app, but with GoodReader, iPad users can access all their Google Drive files and folders from the iPad.

Via Tom D'Amico (@TDOttawa) , ABroaderView
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How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest | Virtual Options: Social Media for Business | Scoop.it
From calls to action to setting up ‘sharing networks,’ consider these tips for making your content go viral on the popular social network.

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Comparing Facebook and LinkedIn : 20 compelling reasons to spend less time on facebook and more time on LinkedIn

Comparing Facebook and LinkedIn :  20 compelling reasons to spend less time on facebook and more time on LinkedIn | Virtual Options: Social Media for Business | Scoop.it

“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.


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Share Button vs Like Button For Best Facebook Exposure

Share Button vs Like Button For Best Facebook Exposure | Virtual Options: Social Media for Business | Scoop.it

Check out this AWESOME post at Basic Blog Tips : Only about 17% of your Fans see your Facebook Page posts...


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Edutopia Introduces Primer on How to Develop Social Media Guidelines for Schools - The Sacramento Bee

Edutopia Introduces Primer on How to Develop Social Media Guidelines for Schools - The Sacramento Bee | Virtual Options: Social Media for Business | Scoop.it
/PRNewswire-USNewswire/ -- Edutopia, produced by The George Lucas Educational Foundation, today released a new primer designed to help educators develop comprehensive social media guidelines to safely and effectively integrate social media into the...

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6 Pinterest Pinboard Ideas For Driving Traffic

6 Pinterest Pinboard Ideas For Driving Traffic | Virtual Options: Social Media for Business | Scoop.it
St.Paul Marketing Team is a MN Internet marketing company specializing in affordable Search Engine Marketing, SEO, video marketing, advertising etc.

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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Virtual Options: Social Media for Business | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Virtual Options: Social Media for Business | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


Via janlgordon, Jekaterina Cernobrovaja, Jose H. Flores
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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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10 of the best Pinterest tools and apps

10 of the best Pinterest tools and apps | Virtual Options: Social Media for Business | Scoop.it
A selection of ten of the best Pinterest apps, hacks and tips that will help you get even more out of the service, or use it for even more fun! Check (Are you on the Pinterest bandwagon?

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5 Ways to Market on Facebook That You Haven’t Thought Of | Constant Contact Blogs

5 Ways to Market on Facebook That You Haven’t Thought Of | Constant Contact Blogs | Virtual Options: Social Media for Business | Scoop.it
5 Ways to Market on Facebook That You Haven't Thought Of ...

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Video Curation: Auto-Create YouTube Video Playlists with Integrated Thumbnails

Video Curation: Auto-Create YouTube Video Playlists with Integrated Thumbnails | Virtual Options: Social Media for Business | Scoop.it

Robin Good: YouTube has released new functionality that allows you to create an embeddable video playlist on any topic, or user ID while integrating thumbnails for all clips included.

 

Here is an example. Go to: http://www.youtube.com/embed/?listType=user_uploads&list=RobinGood&showinfo=1 and see an automatically created playlist of all my uploaded video clips.

 

And if you pass also the parameter, "showinfo=1", when creating the player, the list of video thumbnails will be permanently visible by clicking in the playlist icon appearing on the bottom right of the YouTube player.

 

If you want to embed such a playlist use this syntax:
 

**<iframe width="560" height="315"
src="http://www.youtube.com/embed/?listType=user_uploads&amp;list=RobinGood&amp;showinfo=1" frameborder="0" allowfullscreen></iframe>***

 

and replace "RobinGood" with any YouTube user id.

 

Alternatively, replace listType=user with listType=search or listType=user_uploads to get specific terms searched and aggregated or to showcase all the uploads of a certain YouTube user.

 

Here is another example: http://www.youtube.com/embed/?listType=search&amp;list=news%20curation&amp;showinfo=1&nbsp;- here I have changed the listType to "search" and have used as query terms "news curation". Check the result.

 

More info: http://apiblog.youtube.com/2012/03/new-player-options-for-lists-of-videos.html ;

 

http://apiblog.youtube.com/2012/05/youtube-player-now-with-30-more.html  ;


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[INFOGRAPHIC] Interest in Pinterest Reaches a Fever Pitch

[INFOGRAPHIC] Interest in Pinterest Reaches a Fever Pitch | Virtual Options: Social Media for Business | Scoop.it

Pinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day.


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64 Pinterest Marketing Tips and Tactics for Business [Infographic] - Free Download Buzz

64 Pinterest Marketing Tips and Tactics for Business [Infographic] - Free Download Buzz | Virtual Options: Social Media for Business | Scoop.it
Free Download Buzz brings 64 Pinterest Marketing Tips and Tactics for Business [Infographic] to market business with help of Pinterest interactive visuals...

Via Dr. Susan Bainbridge, ABroaderView
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10 Best Sites to find Amazing Google Plus Cover Photos | Tech Shortly

10 Best Sites to find Amazing Google Plus Cover Photos | Tech Shortly | Virtual Options: Social Media for Business | Scoop.it

Google Plus recently adds cover photos to profile page similar from Facebook Timeline. If you add the amazing cover photos to your Google+ profile page your profile page looks nice. Here the 10 sites to find amazing Google Plus cover photos...


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Martin (Marty) Smith's comment, May 19, 2012 5:16 PM
Robin,
You are lighting up Scoop.it with great stuff. Thanks, and please share tips for the rest of us on how you are powering so much great content live and going to be on top of the mountain soon if 500+ people keep admiring your fantastic work :).

Keep it up and let us know your secrets (lol). You are on course to meet the other great curator Robin Good.

Marty (aka Curation Revolution)
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Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</

Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</ | Virtual Options: Social Media for Business | Scoop.it

Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action.

Read how to use Viewbix in education - http://www.educatorstechnology.com/2011/10/viewbix-easily-add-captions-and-titles.html


Via Baiba Svenca, Anne Whaits, Heiko Idensen, ABroaderView
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The 8 Facebook Fan Page Design & Custom Tab Apps you’ve been looking for

The 8 Facebook Fan Page Design & Custom Tab Apps you’ve been looking for | Virtual Options: Social Media for Business | Scoop.it
Blog post at : Facebook is the Darling
Facebook is the social media and soon-to-be stock market darling.

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11 Facebook Photo Ideas That Boost Engagement

11 Facebook Photo Ideas That Boost Engagement | Virtual Options: Social Media for Business | Scoop.it
Think your business does nothing photo worthy? Think again. Learn how to increase engagement on your Facebook page using these creative ideas.

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A Reputation Builder Used By The Pros (That Most Bloggers Overlook!)

A Reputation Builder Used By The Pros (That Most Bloggers Overlook!) | Virtual Options: Social Media for Business | Scoop.it

Thar’s Gold in Them Thar Hills…. And Hidden Magic In The WordPress Comments… You probably already know that blog commenting can build your brand…. but with a subtle twist you really turn up the results!


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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Virtual Options: Social Media for Business | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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25% of American Adults Use Location-Based Services [Infographic]

25% of American Adults Use Location-Based Services [Infographic] | Virtual Options: Social Media for Business | Scoop.it
Location-based social networks were one of the top five trends of 2010. Nowadays, location is baked into pretty much everything that developers do. Mobile and social apps are location-enhanced, not location-based.

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6 Key Tips to Optimize Your Social Media Marketing | Jeffbullas's Blog

6 Key Tips to Optimize Your Social Media Marketing | Jeffbullas's Blog | Virtual Options: Social Media for Business | Scoop.it
Social media marketing is a combination of many elements and it is not just about set and forget. It isn't just having a Facebook page, posting an occasional tweet on Twitter or writing one blog post once in a while.

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19 Ways to Build Relationships With Blog Comments | Social Media Examiner

19 Ways to Build Relationships With Blog Comments | Social Media Examiner | Virtual Options: Social Media for Business | Scoop.it
Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community.

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