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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest | Virtual Options: Social Media for Business | Scoop.it
From calls to action to setting up ‘sharing networks,’ consider these tips for making your content go viral on the popular social network.

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Comparing Facebook and LinkedIn : 20 compelling reasons to spend less time on facebook and more time on LinkedIn

Comparing Facebook and LinkedIn :  20 compelling reasons to spend less time on facebook and more time on LinkedIn | Virtual Options: Social Media for Business | Scoop.it

“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.


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Share Button vs Like Button For Best Facebook Exposure

Share Button vs Like Button For Best Facebook Exposure | Virtual Options: Social Media for Business | Scoop.it

Check out this AWESOME post at Basic Blog Tips : Only about 17% of your Fans see your Facebook Page posts...


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Edutopia Introduces Primer on How to Develop Social Media Guidelines for Schools - The Sacramento Bee

Edutopia Introduces Primer on How to Develop Social Media Guidelines for Schools - The Sacramento Bee | Virtual Options: Social Media for Business | Scoop.it
/PRNewswire-USNewswire/ -- Edutopia, produced by The George Lucas Educational Foundation, today released a new primer designed to help educators develop comprehensive social media guidelines to safely and effectively integrate social media into the...

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6 Pinterest Pinboard Ideas For Driving Traffic

6 Pinterest Pinboard Ideas For Driving Traffic | Virtual Options: Social Media for Business | Scoop.it
St.Paul Marketing Team is a MN Internet marketing company specializing in affordable Search Engine Marketing, SEO, video marketing, advertising etc.

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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Virtual Options: Social Media for Business | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Virtual Options: Social Media for Business | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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10 of the best Pinterest tools and apps

10 of the best Pinterest tools and apps | Virtual Options: Social Media for Business | Scoop.it
A selection of ten of the best Pinterest apps, hacks and tips that will help you get even more out of the service, or use it for even more fun! Check (Are you on the Pinterest bandwagon?

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5 Ways to Market on Facebook That You Haven’t Thought Of | Constant Contact Blogs

5 Ways to Market on Facebook That You Haven’t Thought Of | Constant Contact Blogs | Virtual Options: Social Media for Business | Scoop.it
5 Ways to Market on Facebook That You Haven't Thought Of ...

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8 Ways to Protect Your Privacy Online | Techland | TIME.com

8 Ways to Protect Your Privacy Online | Techland | TIME.com | Virtual Options: Social Media for Business | Scoop.it
If you want to participate in today's Internet, and all the apps and services that go with it, you have two choices: Accept that your information is out there and try not to worry about it, or arm yourself with some privacy protection tools.

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New Framework for Social Media Analytics [Infographic] | Social Media Today

New Framework for Social Media Analytics [Infographic] | Social Media Today | Virtual Options: Social Media for Business | Scoop.it
In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness.

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The 9 Most Creative Uses Of Pinterest

The 9 Most Creative Uses Of Pinterest | Virtual Options: Social Media for Business | Scoop.it
In what seemed like no time (but was, in fact, several years), Pinterest went from a talking point for digital elites to a de rigeur social tool for just about every person, media company and, of course, brand.

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10 Video Tips for Businesses on Pinterest

10 Video Tips for Businesses on Pinterest | Virtual Options: Social Media for Business | Scoop.it
Pinterest is a great way to share ideas in a visual form.

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Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</

Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</ | Virtual Options: Social Media for Business | Scoop.it

Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action.

Read how to use Viewbix in education - http://www.educatorstechnology.com/2011/10/viewbix-easily-add-captions-and-titles.html


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The 8 Facebook Fan Page Design & Custom Tab Apps you’ve been looking for

The 8 Facebook Fan Page Design & Custom Tab Apps you’ve been looking for | Virtual Options: Social Media for Business | Scoop.it
Blog post at : Facebook is the Darling
Facebook is the social media and soon-to-be stock market darling.

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11 Facebook Photo Ideas That Boost Engagement

11 Facebook Photo Ideas That Boost Engagement | Virtual Options: Social Media for Business | Scoop.it
Think your business does nothing photo worthy? Think again. Learn how to increase engagement on your Facebook page using these creative ideas.

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A Reputation Builder Used By The Pros (That Most Bloggers Overlook!)

A Reputation Builder Used By The Pros (That Most Bloggers Overlook!) | Virtual Options: Social Media for Business | Scoop.it

Thar’s Gold in Them Thar Hills…. And Hidden Magic In The WordPress Comments… You probably already know that blog commenting can build your brand…. but with a subtle twist you really turn up the results!


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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Virtual Options: Social Media for Business | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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25% of American Adults Use Location-Based Services [Infographic]

25% of American Adults Use Location-Based Services [Infographic] | Virtual Options: Social Media for Business | Scoop.it
Location-based social networks were one of the top five trends of 2010. Nowadays, location is baked into pretty much everything that developers do. Mobile and social apps are location-enhanced, not location-based.

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6 Key Tips to Optimize Your Social Media Marketing | Jeffbullas's Blog

6 Key Tips to Optimize Your Social Media Marketing | Jeffbullas's Blog | Virtual Options: Social Media for Business | Scoop.it
Social media marketing is a combination of many elements and it is not just about set and forget. It isn't just having a Facebook page, posting an occasional tweet on Twitter or writing one blog post once in a while.

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19 Ways to Build Relationships With Blog Comments | Social Media Examiner

19 Ways to Build Relationships With Blog Comments | Social Media Examiner | Virtual Options: Social Media for Business | Scoop.it
Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community.

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7 Do's and Don'ts for Marketing With Pinterest

7 Do's and Don'ts for Marketing With Pinterest | Virtual Options: Social Media for Business | Scoop.it
New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.

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How To Check and Verify News Info in Real-Time from Social Media

How To Check and Verify News Info in Real-Time from Social Media | Virtual Options: Social Media for Business | Scoop.it

From the article intro: "Over the past couple of years, I’ve been trying to collect every good piece of writing and advice about verifying social media content and other types of information that flow across networks.


This form of verification involves some new tools and techniques, and requires a basic understanding of the way networks operate and how people use them.

 

It also requires many of the so-called old school values and techniques that have been around for a while: being skeptical, asking questions, tracking down high quality sources, exercising restraint, collaborating and communicating with team members.


For example, lots of people talk about how Andy Carvin does crowdsourced verification and turns his Twitter feed into a real time newswire."

 

Mindy McAdams writes: "Verifying social media content “involves some new tools and techniques, and requires a basic understanding of the way networks operate and how people use them. It also requires many of the so-called old school values and techniques that have been around for a while: being skeptical, asking questions, tracking down high quality sources, exercising restraint, collaborating and communicating with team members.”

 

"Craig Silverman provides an introduction to the topic and then an annoatated list of eight articles/blog posts that add clarity and examples."

Full article:  http://www.poynter.org/latest-news/regret-the-error/171713/8-must-reads-that-detail-how-to-verify-content-from-twitter-other-social-media/ ;

(Thanks to Mindy McAdams and Steve Buttry - Image credit: newgenerationsales.com) 


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The Psychology of Color (Infographic)

The Psychology of Color (Infographic) | Virtual Options: Social Media for Business | Scoop.it
How color can affect your mood, emotion? How advertiser use color to attract you ?

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8 New Google+ Changes and How They Impact Your Business | Social Media Examiner

8 New Google+ Changes and How They Impact Your Business | Social Media Examiner | Virtual Options: Social Media for Business | Scoop.it
New Google+ changes: learn how to implement these changes to customize and create a simpler, more beautiful Google+ page for your business.

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