Virtual Options: Social Media for Business
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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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How to Create Social Media Marketing Success: DON'T DO THIS ...

How to Create Social Media Marketing Success: DON'T DO THIS ... | Virtual Options: Social Media for Business | Scoop.it
And creating MULTIPLE Facebook pages (or Twitter streams, etc) is a particularly bad idea. An acquaintances, who's currently reading Social Media for Dummies and thinks she knows what she's doing, wanted to create a ...
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iPad Basics: How To Tell If Your iPad Is Running the Latest OS ...

iPad Basics: How To Tell If Your iPad Is Running the Latest OS ... | Virtual Options: Social Media for Business | Scoop.it
Here's a question I've had asked often lately when I'm talking to people about their iPads or iPhones: how do I tell if my iPad / iPhone is running the latest operating system software? It's a good question, because generally.
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54 Free Social Media Monitoring Tools [Update2012] - ITZ Publishing

54 Free Social Media Monitoring Tools [Update2012] - ITZ Publishing | Virtual Options: Social Media for Business | Scoop.it
Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. Currently includes Facebook, Twitter, Digg, LinkedIn, Google Buzz and StumbleUpon.
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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Virtual Options: Social Media for Business | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com

 

Intro:

 

There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.

 

What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network

 

So Who is Using What?

 

Here are a few findings on 5 major social networks:

 

Time spent by Average Social networking user per month

 

**Facebook 405 minutes

 

**Pinterest  405 minutes

 

**Twitter        89 minutes

 

**Linkedin       21 minutes

 

**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information

 

There are lots of links to other articles about social networking in this piece that will give you more data on demographics

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/LUujhk]


Via janlgordon
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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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Educational Technology and Mobile Learning: The 33 Digital Skills Every 21st Century Teacher should Have | Emerging Learning Technologies

Educational Technology and Mobile Learning: The 33 Digital Skills Every 21st Century Teacher should Have | Emerging Learning Technologies | Virtual Options: Social Media for Business | Scoop.it
Educational Technology and Mobile Learning: The 33 Digital Skills Every 21st Century Teacher should Have | @scoopit http://t.co/rrxxPikr...

Via Dr. Susan Bainbridge
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5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC]

5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC] | Virtual Options: Social Media for Business | Scoop.it

Marketing for a small business is hard. Not only do you have to be proficient at every traditional practice (outdoor, email, direct, event, print, digital, etc.) but now you're expected to put social on top of that as well.

 

The good news is there are some basic blocking and tackling moves that can make your job a little easier that should encompass any platform that you decide to embrace. This infographic outlines five small business tips that can make it easier to reach your marketing goals.

 

Take note of these five areas and pay special attention to how they each tie specifically to a customer need or want. If you're thinking like your customers, you're more likely to be successful at each and every one of these elements.


Via Brian Yanish - MarketingHits.com
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How Social Media Prove Effective Growth for Small Business | All Infographics

How Social Media Prove Effective Growth for Small Business | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Infographics on Social Media Marketing proving effective growth for Small Business with Facebook, Twitter, Linkedin for branding product/services future marketing...
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Google+ Tutorials - A Brighter Web

Google+ Tutorials - A Brighter Web | Virtual Options: Social Media for Business | Scoop.it

Google+ is an essential tool to rank well in the Google search engine. Watch this video for a quick overview of Google+, then learn the ins and outs of Google+ here.


Via Gust MEES
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48 iPad Apps That Teachers Love

48 iPad Apps That Teachers Love | Virtual Options: Social Media for Business | Scoop.it

48 IPAD APPS THAT TEACHERS LOVE by staff writers SOURCE: www.onlinecolleges.net June 26, 2012 Apple’s iPad and other tablet computers have certainly been garnering ardent support from the edtech ...

 

Read more:

http://fedebooks.wordpress.com/2012/06/27/48-ipad-apps-that-teachers-love-fed_ebooks-apps-ebook-teacher/

 


Via Aki Puustinen, Timo Ilomäki, Gust MEES, Gerrit Bes
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Collect and Curate Your Skills and Experiences Into a Personal Portfolio: Pathbrite

Collect and Curate Your Skills and Experiences Into a Personal Portfolio: Pathbrite | Virtual Options: Social Media for Business | Scoop.it

Robin Good: Pathbrite is a new web service which allows you to collect, bring together and layout any kind of media content (from video clips, to images  and text) to create a visually compelling personal portfolio of skills and experiences.

 

In fact, Pathbrite can be used for any number of purposes that involve creating a good looking web presence in which one can easily bring together different types of content to create a "collection".

 

A music band video portfolio, a photographer book and list of achievements, a sport master illustrated hall of fame. 

 

From the official site: "Curate all your stuff to create beautiful portfolios.


Arrange and describe all your digital artifacts in a way that tells your whole story—tailored for any audience."

 

"Pathbrite ePortfolios are the best way to collect, track and showcase a lifetime of learning and achievements, and to get recommended pathways for continuous success."

 

Key traits: 

 

-> Aggregate everything about you in one place.

 

-> Import anything digital from any source, including a resume, documents, audio, video, recommendations. 


-> Publish and share your story on Pathbrite or with your selected social networks. 

 

-> Configure and personalize the layout of your portfolio.

 

Examples: https://beta.pathbrite.com/#!/public/Gallery/Collection%20of%20example%20portfolios ;

 

Try it out now: www.pathbrite.com 


Via Robin Good
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catherinebrooks's comment, June 25, 2012 9:45 AM
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Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com

Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com | Virtual Options: Social Media for Business | Scoop.it
mediabistro.comSocial Media Gender Balance - Women Like Pinterest, Twitter, Men ...mediabistro.comSocial Media Gender Balance – Women Like Pinterest, Twitter, Men Like Reddit, Google+ [INFOGRAPHIC]...

Via Rami Kantari
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23 must-have Twitter tools to boost your online presence

23 must-have Twitter tools to boost your online presence | Virtual Options: Social Media for Business | Scoop.it
Nobody can deny the importance of Twitter anymore. After six years of existence, the social media platform continues growing and providing a free and very effective promotional avenue for entrepreneurs and small businesses.

 

Looking for tools to leverage Twitter even better and build a targeted audience? Here is a list of 25 must-have tools.

Via Cendrine Marrouat - cendrinemarrouat.com, Gerrit Bes
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Cendrine Marrouat - cendrinemarrouat.com's comment, June 13, 2012 12:57 AM
Thank you for sharing my article!
Cendrine Marrouat - cendrinemarrouat.com's comment, June 19, 2012 12:03 AM
Thank you for sharing my article!
Dawn Jensen's comment, June 20, 2012 12:40 PM
Cendrine - You are welcome. Great content. Thanks for posting. :)
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101 Must Follow Internet Marketers on Twitter & Google+

101 Must Follow Internet Marketers on Twitter & Google+ | Virtual Options: Social Media for Business | Scoop.it
Hello, I'm Anna I've been with Mckremie for a little while now. One of my expanded roles is to head up our company twitter account here: @McKremie. When I.
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How American Airlines Gets Social Media Right - CNBC.com (blog)

How American Airlines Gets Social Media Right - CNBC.com (blog) | Virtual Options: Social Media for Business | Scoop.it
iMedia Connection (blog)How American Airlines Gets Social Media RightCNBC.com (blog)As a road warrior, I follow just about every U.S. airline on Twitter for updates and deals.
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Sorta Social: Why Do People Use LinkedIn? - Houston Press (blog)

Sorta Social: Why Do People Use LinkedIn? - Houston Press (blog) | Virtual Options: Social Media for Business | Scoop.it
Sorta Social: Why Do People Use LinkedIn?Houston Press (blog)As someone who owns a business in the tech industry, I get probably at least three or four calls every...
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How Moms can Give 200% Brand Boosters to Business on Social Media | All Infographics

How Moms can Give 200% Brand Boosters to Business on Social Media | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Infographics on How Social Media gives brand a Rockstar Booster with help of Moms by overall 200% Profit margin for Startup and small Business on Social Media...
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8 Shocking Social Media Facts | Business 2 Community

8 Shocking Social Media Facts | Business 2 Community | Virtual Options: Social Media for Business | Scoop.it
So you got social media marketing down and have become on-line famous as of late.

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Social Media Strategy: Using Google+ A Year later

Social Media Strategy: Using Google+ A Year later | Virtual Options: Social Media for Business | Scoop.it
Google+ remains a mystery to even some of the most experienced social media marketers after a year, but you need to leverage its SEO value.

Via Mick Say
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Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]

Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic] | Virtual Options: Social Media for Business | Scoop.it

This infographic was created by Awareness Networks that illustrates some of the great information you'll get in their white paper that I found to be excellent containing  strategies and case studies that can  help brands dominate Pinterest and Linkedin.

 

Excerpt:

 

"In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube."

 

Pinterest & Linkedin are catching up to the big 3 social networks Twitter, Facebook and Youtube, it's time to take these two social networks more seriously for many brands that don't have a strong presence there.......

 

Here are a few takeaways:

 

Strategy #1

 

Pinterest

 

**Register your profile on Pinterest Directories:

 

**WPin.org - based on specific interests

 

**Repinly.com - lists stats on Pinterests users

 

Linkedin

 

**Start a Linkedin group - they give an example where Civicventures, a non-profit started a group called "Encore Careers" for 50+ year-old adults to discuss issues of concern to them in a safe and spam-free enviornment.

 

1,500 people joined the group in a very short period of time 

 

This gives you an idea of what's possible for your brand or group.

 

Strategy #2

 

Increase Content Engagement

 

Pinterest

 

**Aim to become the top pin-board on one or a few topics

 

They use the example of Whole Foods and how they used their pinboards to become a thought leader for recipes, reused and recycled items and green live.

 

Linkedin

 

**Be Unique! Use a video or appropriate profile modules to showcase your company

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/M7ATkT]


Via janlgordon
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22 Simple Tips to Grow Your Email List Organically | Social Media ...

22 Simple Tips to Grow Your Email List Organically | Social Media ... | Virtual Options: Social Media for Business | Scoop.it
While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING.Email is used far more than Facebook and Twitter combined. How much more?
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7 social media lies the gurus want you to swallow

7 social media lies the gurus want you to swallow | Virtual Options: Social Media for Business | Scoop.it
Many companies are piling onto the social web out of fear of being left behind.

Via Adam J. Kovitz
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Facebook vs Google+: where you need to Put more Attention Focus | All Infographics

Facebook vs Google+: where you need to Put more Attention Focus | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Infographics on best marketing source from Facebook vs Google+ Plus for Search Engine Algorithm in getting branding in perfect SEO get targeted sales and views...
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Pinterest to drive 40 percent of all social media purchases | Articles | Main

Pinterest to drive 40 percent of all social media purchases | Articles | Main | Virtual Options: Social Media for Business | Scoop.it
The extent of the social pinboard’s increasing influence may surprise you.

Via Rami Kantari
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Curation vs. Blogging: The Difference Is In The Focus

Curation vs. Blogging: The Difference Is In The Focus | Virtual Options: Social Media for Business | Scoop.it

Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?

The difference, according to Deanna Dahlsad at Kitsch-Slapped, is in the focus. While bloggers often cover just about anything that intercepts their online wanderings, curators are characterized by a strong focus on a specific topic.  

 

Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.

 

Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.


Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.

 

This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.

 

...

 

Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.

 

But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.

 

And rather than stumbling into items, they continually seek for specific items.

 

The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.

 

While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."

 

Rightful. 8/10

 

Full article: http://www.kitsch-slapped.com/2012/06/facts-questions-on-blogging-curating-collecting/ ;


Via Robin Good
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Robin Good's comment, June 19, 2012 4:21 PM
Thank you Deanna for writing it!
AnneMarie Cunningham's curator insight, March 14, 2013 2:13 PM

another explanation of curation

Everett Hudson's comment, March 22, 2013 10:50 AM
you have great ideas. more please!
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Projection-based Augmented Reality Demo

Projected Augmented Reality Prototype by RTT AG (www.rtt.ag) and Extend3D (www.extend3d.de) shown at "RTT Excite" Conference in Detroit, MI, May, 31st + June...

Via João Greno Brogueira, ABroaderView
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