mediabistro.comSocial Media Gender Balance - Women Like Pinterest, Twitter, Men ...mediabistro.comSocial Media Gender Balance – Women Like Pinterest, Twitter, Men Like Reddit, Google+ [INFOGRAPHIC]...
Via Rami Kantari
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Nobody can deny the importance of Twitter anymore. After six years of existence, the social media platform continues growing and providing a free and very effective promotional avenue for entrepreneurs and small businesses.
Looking for tools to leverage Twitter even better and build a targeted audience? Here is a list of 25 must-have tools.
Via Cendrine Marrouat - www.socialmediaslant.com, Gerrit Bes
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups' blazing success.
Instagram allows you to apply filters for your photos and then share them with your friends.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
Via janlgordon, ABroaderView
“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.
Via Anita Windisman, ABroaderView
/PRNewswire-USNewswire/ -- Edutopia, produced by The George Lucas Educational Foundation, today released a new primer designed to help educators develop comprehensive social media guidelines to safely and effectively integrate social media into the...
Via Tomas Jansma | FlexMind
Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?
Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.
Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.
Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.
This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.
Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.
But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.
And rather than stumbling into items, they continually seek for specific items.
The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.
While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."
Via Robin Good
I selected this piece posted (by Josh Catone), infograph by (Crowdtap Influence Marketing because it sheds some light on the current predominate thinking regarding how to reach influencers and what influencers brands should be focusing on.
**According to a recent study conducted by the firm, people are influenced by those they actually know more than by popular figures or brands they may follow.
**In other words, it’s not a numbers game — influence spreads across close-knit networks of actual friends.
As the infographic states, influencer marketing is hot these days but what we should all focus on is our close social networks of peers, not those with a high influence "score"
**our peers are who we turn to for making most common purchasing decisions.
What I found most interesting is How Content Really Spreads and that no matter what, 92% of people rely on people they know above all else!
This infographic sheds light on a current marketing predicament: What does it mean to be an influencer and how do we reach those people?
According to Deanna Brown, the CEO of Federated Media, that’s why context is so important— the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers
**most marketers agree that reaching influencers is important
**but reaching small groups of highly targeted individuals is the way to go
Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://tinyurl.com/7j7vt6b]
Robin Good: YouTube has released new functionality that allows you to create an embeddable video playlist on any topic, or user ID while integrating thumbnails for all clips included.
Here is an example. Go to: http://www.youtube.com/embed/?listType=user_uploads&list=RobinGood&showinfo=1 and see an automatically created playlist of all my uploaded video clips.
And if you pass also the parameter, "showinfo=1", when creating the player, the list of video thumbnails will be permanently visible by clicking in the playlist icon appearing on the bottom right of the YouTube player.
If you want to embed such a playlist use this syntax:
**<iframe width="560" height="315"
and replace "RobinGood" with any YouTube user id.
Alternatively, replace listType=user with listType=search or listType=user_uploads to get specific terms searched and aggregated or to showcase all the uploads of a certain YouTube user.
Here is another example: http://www.youtube.com/embed/?listType=search&list=news%20curation&showinfo=1 - here I have changed the listType to "search" and have used as query terms "news curation". Check the result.
More info: http://apiblog.youtube.com/2012/03/new-player-options-for-lists-of-videos.html ;
Via Robin Good
Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action.
Read how to use Viewbix in education - http://www.educatorstechnology.com/2011/10/viewbix-easily-add-captions-and-titles.html
Via Baiba Svenca, Anne Whaits, Heiko Idensen, ABroaderView