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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com

Social Media Gender Balance - Women Like Pinterest, Twitter, Men ... - mediabistro.com | Virtual Options: Social Media for Business | Scoop.it
mediabistro.comSocial Media Gender Balance - Women Like Pinterest, Twitter, Men ...mediabistro.comSocial Media Gender Balance – Women Like Pinterest, Twitter, Men Like Reddit, Google+ [INFOGRAPHIC]...

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23 must-have Twitter tools to boost your online presence

23 must-have Twitter tools to boost your online presence | Virtual Options: Social Media for Business | Scoop.it
Nobody can deny the importance of Twitter anymore. After six years of existence, the social media platform continues growing and providing a free and very effective promotional avenue for entrepreneurs and small businesses.

 

Looking for tools to leverage Twitter even better and build a targeted audience? Here is a list of 25 must-have tools.

Via Cendrine Marrouat - www.socialmediaslant.com, Gerrit Bes
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Cendrine Marrouat - www.socialmediaslant.com's comment, June 13, 2012 12:57 AM
Thank you for sharing my article!
Cendrine Marrouat - www.socialmediaslant.com's comment, June 19, 2012 12:03 AM
Thank you for sharing my article!
Dawn Jensen's comment, June 20, 2012 12:40 PM
Cendrine - You are welcome. Great content. Thanks for posting. :)
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101 Must Follow Internet Marketers on Twitter & Google+

101 Must Follow Internet Marketers on Twitter & Google+ | Virtual Options: Social Media for Business | Scoop.it
Hello, I'm Anna I've been with Mckremie for a little while now. One of my expanded roles is to head up our company twitter account here: @McKremie. When I.
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10 Reason Why Partnership Works Best in all Business [Infographic] | All Infographics

10 Reason Why Partnership Works Best in all Business [Infographic] | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Partnership business works best in all forms in world with succeeding together by sharing work and ideas with perfect management plans working achieving success...
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How to Build Rockstar Company with Social Media Power [Infographic] | All Infographics

How to Build Rockstar Company with Social Media Power [Infographic] | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Social Media marketing is always useful for companies to promote products and get good conversion and sales online from internet online world with building brand...
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10 Simply Awesome Examples of Email Marketing

10 Simply Awesome Examples of Email Marketing | Virtual Options: Social Media for Business | Scoop.it
Take a look at some of the best email marketing campaigns out there, and learn what makes them so amazing!

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Instagram By The Numbers - The Infographic

Instagram By The Numbers - The Infographic | Virtual Options: Social Media for Business | Scoop.it
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups' blazing success.

 

Instagram allows you to apply filters for your photos and then share them with your friends.

 

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


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LinkedIn hit by hackers; leak passwords - Zee News

LinkedIn hit by hackers; leak passwords - Zee News | Virtual Options: Social Media for Business | Scoop.it
Zee NewsLinkedIn hit by hackers; leak passwordsZee NewsLinkedIn, a social networking website, claims that over six million of its accounts have been leaked and their passwords spewed all over the Internet.
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How to Use Google Drive on the iPad

How to Use Google Drive on the iPad | Virtual Options: Social Media for Business | Scoop.it
There's no Google Drive iPad app, but with GoodReader, iPad users can access all their Google Drive files and folders from the iPad.

Via Tom D'Amico (@TDOttawa) , ABroaderView
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How to Get Your Content Shared More on Pinterest

How to Get Your Content Shared More on Pinterest | Virtual Options: Social Media for Business | Scoop.it
From calls to action to setting up ‘sharing networks,’ consider these tips for making your content go viral on the popular social network.

...


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Comparing Facebook and LinkedIn : 20 compelling reasons to spend less time on facebook and more time on LinkedIn

Comparing Facebook and LinkedIn :  20 compelling reasons to spend less time on facebook and more time on LinkedIn | Virtual Options: Social Media for Business | Scoop.it

“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.


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Rescooped by Dawn Jensen from Everything Facebook
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Share Button vs Like Button For Best Facebook Exposure

Share Button vs Like Button For Best Facebook Exposure | Virtual Options: Social Media for Business | Scoop.it

Check out this AWESOME post at Basic Blog Tips : Only about 17% of your Fans see your Facebook Page posts...


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Edutopia Introduces Primer on How to Develop Social Media Guidelines for Schools - The Sacramento Bee

Edutopia Introduces Primer on How to Develop Social Media Guidelines for Schools - The Sacramento Bee | Virtual Options: Social Media for Business | Scoop.it
/PRNewswire-USNewswire/ -- Edutopia, produced by The George Lucas Educational Foundation, today released a new primer designed to help educators develop comprehensive social media guidelines to safely and effectively integrate social media into the...

Via Tomas Jansma | FlexMind
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Curation vs. Blogging: The Difference Is In The Focus

Curation vs. Blogging: The Difference Is In The Focus | Virtual Options: Social Media for Business | Scoop.it

Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?

The difference, according to Deanna Dahlsad at Kitsch-Slapped, is in the focus. While bloggers often cover just about anything that intercepts their online wanderings, curators are characterized by a strong focus on a specific topic.  

 

Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.

 

Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.


Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.

 

This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.

 

...

 

Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.

 

But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.

 

And rather than stumbling into items, they continually seek for specific items.

 

The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.

 

While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."

 

Rightful. 8/10

 

Full article: http://www.kitsch-slapped.com/2012/06/facts-questions-on-blogging-curating-collecting/ ;


Via Robin Good
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Robin Good's comment, June 19, 2012 4:21 PM
Thank you Deanna for writing it!
AnneMarie Cunningham's curator insight, March 14, 2013 2:13 PM

another explanation of curation

Everett Hudson's comment, March 22, 2013 10:50 AM
you have great ideas. more please!
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Projection-based Augmented Reality Demo

Projected Augmented Reality Prototype by RTT AG (www.rtt.ag) and Extend3D (www.extend3d.de) shown at "RTT Excite" Conference in Detroit, MI, May, 31st + June...

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Luxury Brands and Social Media: A Frenemies Story - Forbes

Luxury Brands and Social Media: A Frenemies Story - Forbes | Virtual Options: Social Media for Business | Scoop.it
ForbesLuxury Brands and Social Media: A Frenemies StoryForbesBurberry has, among other stunts and achievements, given a live global 3D broadcast to screening rooms at five private events around the world in Paris, New ...
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Who Are the Real Influencers? [Infographic]

Who Are the Real Influencers? [Infographic] | Virtual Options: Social Media for Business | Scoop.it

I selected this piece posted (by Josh Catone), infograph by (Crowdtap Influence Marketing because it sheds some light on the current predominate thinking regarding how to reach influencers and what influencers brands should be focusing on.

 

**According to a recent study conducted by the firm, people are influenced by those they actually know more than by popular figures or brands they may follow.

 

**In other words, it’s not a numbers game — influence spreads across close-knit networks of actual friends.

 

Excerpt:

 

As the infographic states, influencer marketing is hot these days but what we should all focus on is our close social networks of peers, not those with a high influence "score"

 

**our peers are who we turn to for making most common purchasing decisions. 

 

What I found most interesting is How Content Really Spreads and that no matter what, 92% of people rely on people they know above all else!

 

This infographic sheds light on a current marketing predicament: What does it mean to be an influencer and how do we reach those people?

 

According to Deanna Brown, the CEO of Federated Media, that’s why context is so important— the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers

 

**most marketers agree that reaching influencers is important   

 

**but reaching small groups of highly targeted individuals is the way to go

 

Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://tinyurl.com/7j7vt6b]


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101 Online Marketing Tips Strategies from Google [Infographic] | All Infographics

101 Online Marketing Tips Strategies from Google [Infographic] | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

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Video Curation: Auto-Create YouTube Video Playlists with Integrated Thumbnails

Video Curation: Auto-Create YouTube Video Playlists with Integrated Thumbnails | Virtual Options: Social Media for Business | Scoop.it

Robin Good: YouTube has released new functionality that allows you to create an embeddable video playlist on any topic, or user ID while integrating thumbnails for all clips included.

 

Here is an example. Go to: http://www.youtube.com/embed/?listType=user_uploads&list=RobinGood&showinfo=1 and see an automatically created playlist of all my uploaded video clips.

 

And if you pass also the parameter, "showinfo=1", when creating the player, the list of video thumbnails will be permanently visible by clicking in the playlist icon appearing on the bottom right of the YouTube player.

 

If you want to embed such a playlist use this syntax:
 

**<iframe width="560" height="315"
src="http://www.youtube.com/embed/?listType=user_uploads&amp;list=RobinGood&amp;showinfo=1" frameborder="0" allowfullscreen></iframe>***

 

and replace "RobinGood" with any YouTube user id.

 

Alternatively, replace listType=user with listType=search or listType=user_uploads to get specific terms searched and aggregated or to showcase all the uploads of a certain YouTube user.

 

Here is another example: http://www.youtube.com/embed/?listType=search&amp;list=news%20curation&amp;showinfo=1&nbsp;- here I have changed the listType to "search" and have used as query terms "news curation". Check the result.

 

More info: http://apiblog.youtube.com/2012/03/new-player-options-for-lists-of-videos.html ;

 

http://apiblog.youtube.com/2012/05/youtube-player-now-with-30-more.html  ;


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[INFOGRAPHIC] Interest in Pinterest Reaches a Fever Pitch

[INFOGRAPHIC] Interest in Pinterest Reaches a Fever Pitch | Virtual Options: Social Media for Business | Scoop.it

Pinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day.


Via EL HAGE Romain, ABroaderView
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64 Pinterest Marketing Tips and Tactics for Business [Infographic] - Free Download Buzz

64 Pinterest Marketing Tips and Tactics for Business [Infographic] - Free Download Buzz | Virtual Options: Social Media for Business | Scoop.it
Free Download Buzz brings 64 Pinterest Marketing Tips and Tactics for Business [Infographic] to market business with help of Pinterest interactive visuals...

Via Susan Bainbridge, ABroaderView
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10 Best Sites to find Amazing Google Plus Cover Photos | Tech Shortly

10 Best Sites to find Amazing Google Plus Cover Photos | Tech Shortly | Virtual Options: Social Media for Business | Scoop.it

Google Plus recently adds cover photos to profile page similar from Facebook Timeline. If you add the amazing cover photos to your Google+ profile page your profile page looks nice. Here the 10 sites to find amazing Google Plus cover photos...


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Martin (Marty) Smith's comment, May 19, 2012 5:16 PM
Robin,
You are lighting up Scoop.it with great stuff. Thanks, and please share tips for the rest of us on how you are powering so much great content live and going to be on top of the mountain soon if 500+ people keep admiring your fantastic work :).

Keep it up and let us know your secrets (lol). You are on course to meet the other great curator Robin Good.

Marty (aka Curation Revolution)
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Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</

Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</ | Virtual Options: Social Media for Business | Scoop.it

Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action.

Read how to use Viewbix in education - http://www.educatorstechnology.com/2011/10/viewbix-easily-add-captions-and-titles.html


Via Baiba Svenca, Anne Whaits, Heiko Idensen, ABroaderView
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The 8 Facebook Fan Page Design & Custom Tab Apps you’ve been looking for

The 8 Facebook Fan Page Design & Custom Tab Apps you’ve been looking for | Virtual Options: Social Media for Business | Scoop.it
Blog post at : Facebook is the Darling
Facebook is the social media and soon-to-be stock market darling.

Via Genevieve Lachance
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11 Facebook Photo Ideas That Boost Engagement

11 Facebook Photo Ideas That Boost Engagement | Virtual Options: Social Media for Business | Scoop.it
Think your business does nothing photo worthy? Think again. Learn how to increase engagement on your Facebook page using these creative ideas.

Via Genevieve Lachance
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