Virtual Options: Social Media for Business
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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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Social Content Curation: An Introductory Guide for Teachers and Students

Social Content Curation: An Introductory Guide for Teachers and Students | Virtual Options: Social Media for Business | Scoop.it

Robin Good: "7 Things You Should Know About Social Content Curation" is a technology brief from Educause which aims to introduce, explain and illustrate the emerging social curation trend and why it is relevant to teaching and learning.

 

From the official abstract: "An emerging class of online tools, including Pinterest, Scoop.it, EduClipper, and others, allows users to quickly and easily gather, organize, and share collections of online resources, particularly visual content.


These applications make it easy to collect and post disparate bits of content, providing visual groupings at a glance that can reveal important patterns.


In academic settings, they can facilitate more visual thinking and discussion among students while providing a means to share collections of online content."



Informative. Good introductory text. 7/10

 

ePUB: http://www.educause.edu/ir/library/epub/ELI7089.epub

 

PDF: http://www.educause.edu/ir/library/pdf/ELI7089.pdf

 

 


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Content Curation your secret weapon - Drive Traffic & Find New Customers #contentcuration

Content Curation your secret weapon - Drive Traffic & Find New Customers #contentcuration | Virtual Options: Social Media for Business | Scoop.it
Using Content Curation To Find New Customers.

 

Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.

 

As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.

 

Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.

 

Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.

 

In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.

 


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Mary Dantes's comment, December 19, 2012 7:52 PM
I'm following you. Follow me. Thanks.
Jennifer Gosse's curator insight, August 23, 2013 5:18 PM

Contet IS king - almost always has been, probably always will. 

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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | Virtual Options: Social Media for Business | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 


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4 Steps to a Social Media Strategy #infographic /@BerriePeler

4 Steps to a Social Media Strategy #infographic /@BerriePeler | Virtual Options: Social Media for Business | Scoop.it
4 Steps to a Social Media Strategy #infographic Engaging your customers online requires more than...

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10 Amazing Social Media Statistics [INFOGRAPHIC]

10 Amazing Social Media Statistics [INFOGRAPHIC] | Virtual Options: Social Media for Business | Scoop.it

Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


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LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Ciberbebe.com's curator insight, July 23, 2013 4:56 AM

#socialmedia statistics

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How to set up a QR Code Treasure Hunt

How to set up a QR Code Treasure Hunt | Virtual Options: Social Media for Business | Scoop.it

"A QR-Code Treasure Hunt is a fun, simple way to get students using their mobile devices to continue learning outside of lesson time. Here's how we set one up at the International School of Toulouse with some guidance on how to do the same with your own students using the QR Treasure Hunt Generator at ClassTools.net."

 


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Ken Morrison's comment, September 11, 2012 8:48 PM
Hello Louise
Thank you for the recent rescoops!
Ken
Ken Morrison's comment, September 29, 2012 9:40 PM
Thank you for the rescoop!
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Content Marketing The New Branding

Content Marketing The New Branding | Virtual Options: Social Media for Business | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

Branding another name for creating a perception

 

The very essence of brands don’t lie within your brand colors or site design, even though important.

The essence of a brand lies within its meaning.

And words have meaning. Words matter.

 

How does the 'brand' inspire people to generate content? To increase brand audience?

Hopefully inspiring consumers with brand experiences and publishing great content.

Content is currency — something we trade for audience’s attention

That currency becomes more valuable every time it’s shared by someone other than the brand.

Hence it is imperative to create content worth sharing. How it is shared is up to the consumers.

 

Have a look at this Infographic, Content Marketing Media Matrix For Small Businesses,

created by PRWeb, you’ll see an array of content marketing options — each with its own balance of difficulty and value.

 

By Frank Strong.  http://bit.ly/Slb0on

Source. http://bit.ly/QTutJS


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maxOz's comment, September 26, 2012 9:37 AM
Alessio Thank You xxx
Hussain Al Essa's curator insight, January 12, 2013 4:39 AM

Killer guide to which type of content works for your brand. 

Paula Silva's comment, March 3, 2014 3:24 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Do You Know How to Evaluate Your Facebook fan/like/follower value.

Do You Know How to Evaluate Your Facebook fan/like/follower value. | Virtual Options: Social Media for Business | Scoop.it

For many of us who have built a fan/follower community on Facebook,  Brandbuilder,

whom I highly respect, brings us information in this article on the 5 rules of calculating this diverse community.

 

This is a good start to give you a better perspective, being able to tell the difference between fan/follower and what their actual value is to your brand is important for your business to alleviate some of your frustration. If you're looking at this in terms of making a purchase and seeing an immediate ROI, you will get ROI but not in the ways you think..  

 

The information in this article will help you to have a clearer picture of your business, make better decisions on how you invest your time, engage and what you might expect in the future. 

 

Here's what caught my attention: 

 

Assigning an arbitrary (one might say “cookie-cutter”) value to Facebook fans in general, averaged out over the ENTIRE breadth of the business spectrum, is complete and utter nonsensse..

 

To illustrate why that is, here are a few of the 5 rules of calculating the value of a Facebook fan:

 

 A Facebook fan's value is not the same as the cost of that fan acquisition.


**Here's why cost and value cannot be substituted for one another when applied to fans, followers and customers:


  Cost may be intimately connected to value when you are buying the family car but the same logic does not apply to customers:

 

** you don't really buy them outright

 

** they don't depreciate the way a car does

 

** they tend to generate revenue over time, far in excess of what it cost to earn their business

 

Each Facebook fan's value is unique

 

**Every fan has their unique individual value

 

1. The lifestyles, needs, tastes, budgets, purchasing habits, cultural differences, online engagement patterns and degree of emotional investment in our brand of each 'fan' may be completely different.

 

2. Many of your fans may only do business with you on occasion.  Because of this, you have to factor in the possibility that a significant percentage of your fans' value may fluctuate in terms of activity rather than spend.

 

3. Lastly, we come to the final type of Facebook fan: The one that doesn't fall into the transacting customer category. Do you know what percentage of your fans right now falls into this non-transacting category?

 

 A Facebook fan's value varies from brand to brand and from product to product


**If a fan/customer's value can fluctuate from month to month and that value can vary wildly from individual to individual within the same brand or product umbrella, imagine how much it can vary from brand to brand and from product to product

 

**A single strong recommendation from a fan can yield an enormous return for BMW, while a single recommendation from a fan will yield a comparatively smaller return for Coca Cola.

 

**You can see how the notion that the “value” of a Facebook fan can be calculated absent the context of purchasing habits, brand affiliations, fluctuations in buying power, market forces and shifts in interests and even value perceptions is bunk.

 

Jan Gordon: My commentary - You might not be selling tangilbe products, you may be selling a service. Even if a pecentage of your fans never buy this service, they can be instrumental in helping build your brand by online mentions on Twitter,, retweeting, sharing with friends, spreading word of mouth, become brand advocates, to me this is very valuable.

 

**If you find yourself being asked to transform cost into value, that's a different conversation, but it would seem, this is the conversation you might want to have.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article here: [http://bit.ly/Q6AbHx]


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Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic /@BerriePelser

Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic /@BerriePelser | Virtual Options: Social Media for Business | Scoop.it
Social Media Cheat Sheet for the top Nine Social Networks for Business Business owners know...

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100 Inspiring Ways to Use Social Media In the Classroom

100 Inspiring Ways to Use Social Media In the Classroom | Virtual Options: Social Media for Business | Scoop.it
Social media may have started out as a fun way to connect with friends, but it has evolved to become a powerful tool for education and business.

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Where does More Conversation Happens - Social Media or Face to Face? | All Infographics

Where does More Conversation Happens - Social Media or Face to Face? | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Infographics on Social Media VS Face to Face conversation between people in modern generation life with facebook, twitter, linkedin on online social networks...
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Social Media Monitoring Tools: Facts and How to Use | All Infographics

Social Media Monitoring Tools: Facts and How to Use | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Infographics on Social media Monitoring Tools for popularity and branding for business with social media booster proving effective results for profitable income...
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Curate All of Your Social Media Content and Integrate It in Your Website with Postano

Curate All of Your Social Media Content and Integrate It in Your Website with Postano | Virtual Options: Social Media for Business | Scoop.it

Robin Good: Postano is a social media content aggregation and curation platform that can be integrated in your web site or Facebook page. 

 

Through its internal dashboard it can be set to agregate coming from any of your social media channels. From Wordpress or Tumblr blogs to Facebook Pages, Twitter, Instagram and Pinterest accounts, Postano offers a comprehensive array of social media sources to tap into. Additionally you can add any RSS feeds that may be relevant to you.

 

Postano allows you to pick and select which content you want to publish and how you want to it look and appear. Your curated channel can be finally integrated as a full embed in your website and/or added as a tab to your Facebook page.

 

One great key feature available as a WordPress plugin but also usable with any other publishing platform allows for all of the content and links "embedded" in your site via POstano to be also fully indexed by standard search engines.

 

Examples: http://www.postano.com/gallery/

 

Pricing: http://www.postano.com/pricing/

 

More info: http://www.postano.com/

 

(Opening image from Glassislife.com)

 

(*I have added Postano to http://bit.ly/ContentCurationUniverse tools-map)


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Andrew McRobert's curator insight, August 19, 2014 8:55 AM

23. A good example of a curation tool for brands, this highlights the fun and effectiveness of curating. It shows another side, the possibilities of curation in both social and work, maybe even a mix of both. Its intergration into social media sites was the reason for its inclusion.

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Content Curation Strategy for Content Marketers: Part 2

Content Curation Strategy for Content Marketers: Part 2 | Virtual Options: Social Media for Business | Scoop.it

Content curation is applicable to three interrelated content marketing goals: driving targeted website traffic; generating thought or brand leadership; and nurturing leads.

To drive traffic, you can curate to your blog, an industry news or niche topic site which links to your website and social media sharing. To generate thought and brand leadership, you produce both original content and add your expert commentary to curated industry news and blog posts. Then post these curated excerpts on your company blog and share via social media. Also, sharing other peoples high quality content that you curate via social media and an industry niche site promotes your brand. Curated content is also great for nurturing lead in both an email newsletter of sharing via social media.


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10 Content Marketing Must-Do's for Brands

10 Content Marketing Must-Do's for Brands | Virtual Options: Social Media for Business | Scoop.it

Excerpted from article:

"It’s not enough to simply be creating content—to be publishing blogs and newsletters, and producing webinars and podcasts. Instead, brands have to be consistently creating and sharing really great stuff—not just stuff that’s merely good enough.

In content marketing these days, either you rock or you suck. This new era isn’t about storytelling; it’s about telling a true story well.

 

Such content creators will convey your company’s true story in a compelling way by uncovering the stories about your brand and how your customers are using your products and services; narrating them in a human, accessible way; and sparking conversation about your company, customers, or employees.

In other words, brand journalists bring a reporter’s sensibility to your content. They bring an editorial approach to building a brand.

 

Companies can’t adopt the “everyone is a publisher” mantra without a broader awareness of what it means to use content to build an audience, and they can’t cherry-pick the most “fun” parts of being a publisher and discard time-honored editorial processes. Here are some guidelines:

 

1. Tell the truth...

2. Use data...

3. Cite sources...

4. Seek out the best sources...

5. Check your spelling...

6. Root out opposing viewpoints...

7. Be aware of hidden agendas...

8. Edit...

9. Keep things simple...

10. Think visually...

 

The best content has a human element to it. Why? Because your readers are people, which means they will relate better to your story if you relate it to them on their level. Even if you sell something inherently boring like technology or toasters, focus on how your products or services touch people’s lives...."

 

Read full original article here:

http://www.convinceandconvert.com/social-media-strategy/10-content-marketing-must-dos-for-brands/


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LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For

LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For | Virtual Options: Social Media for Business | Scoop.it

LinkedIn just rolled out its redesigned company pages to all advertisers, after a period in beta with a select group of companies, and announced a function that's a direct slap in the face of Facebook:

 

Free "featured updates" that persist atop company news feeds for up to 48 hours. Facebook makes companies pay for those, and recently tweaked its algorithm to ensure that unpaid company posts are seen by even fewer users than ever. Agency clients have already started howling with frustration.

 

Thus LinkedIn is now offering for free what Facebook wants money for.

 

At the same time, the new company pages feature a large horizontal photo at the top of the page, just like Facebook's new Timeline format.

 


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Social media crisis management [infographic] - Holy Kaw!

Social media crisis management [infographic] - Holy Kaw! | Virtual Options: Social Media for Business | Scoop.it
Though colleges and universities have gotten on board with social media, they could be using it far more effectively when crisis looms, especially considering the high rate of usage by their student bodies.

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Building Online Influence With Content Curation | SmartData Collective

Building Online Influence With Content Curation | SmartData Collective | Virtual Options: Social Media for Business | Scoop.it

Social media influence is measured by the quality of your content. But what if you can’t always come up with content?

Creation versus curation

There are clear benefits to both content creation and curation. There’s no correct answer to whether you should focus on one more than the other. It’s important to mix curated content with original content. Don’t rely on the curated content alone. Curated content should only be used in addition to, not instead of, original content. A mix of both helps companies achieve a number of online marketing objectives, including creating awareness, building thought leadership and attracting new business.

Here are some benefits of both content creation and curation to help you decide on a mix that’s right for your business.

Benefits of content curation

Efficient, topically focused collection of information that appeals to customers looking for a single source on a topic.
 
Grows awareness of your business as an authority on your topic.
 
Collecting and sharing content from influential members of your community can help get you noticed by them, resulting in mentions, follows or even referrals.
 
Keeps prospects engaged as part of your lead-generation efforts.
Benefits of content creation

Builds thought leadership through original ideas and insights into your industry.
 
Communicates your business’s unique voice, opinions and personality in a way that you control.
 
Allows you to tell compelling stories about your business’s success in serving customers.
 
Provides material that moves prospects further through the buying cycle.
 
Provides material for others to share, including customers, prospects, employees, journalists and industry bloggers.


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50 Top Sources Of Free eLearning Courses

50 Top Sources Of Free eLearning Courses | Virtual Options: Social Media for Business | Scoop.it

Whether you are looking for a master’s degree program, computer science classes, a K-12 curriculum, or GED study program, this list gives you50 Top Sources Of Free eLearning Courses - 


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New LinkedIn feature adds another layer of professional validation

New LinkedIn feature adds another layer of professional validation | Virtual Options: Social Media for Business | Scoop.it

LinkedIn continues cementing its status as the top social media platform for business professionals. On Monday, the team announced the introduction of Endorsements.

 

The article also talks about the relaunch of former giant social network MySpace. A video teaser is included for those interested in learning more about what the site will look like. 


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Cendrine Marrouat - cendrinemarrouat.com's comment, September 26, 2012 3:54 PM
Thank you for sharing my article!
Cendrine Marrouat - cendrinemarrouat.com's comment, September 26, 2012 10:40 PM
Thank you for sharing my article, Dawn!
Dawn Jensen's comment, September 26, 2012 10:41 PM
It's great stuff Cendrine! Thank you. :)
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What Does Social Networks tell us about your Personality? /@BerriePelser

What Does Social Networks tell us about your Personality? /@BerriePelser | Virtual Options: Social Media for Business | Scoop.it
What Does Social Networks tell us about your Personality?

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New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content

New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content | Virtual Options: Social Media for Business | Scoop.it

From Official Website:

"Spundge is the end-to-end tool for today's power curator. Connect with the best content creators on the web. Collaboratively curate the web and create relevant, influential content.

 

- Discover and Filter:

Create a Spundge Notebook to stay on top of a topic, person, company or interest. Spundge Notebooks deliver a stream of relevant content from news sources, Twitter, Facebook, YouTube, Instagram and Flickr. Filter and then save the best of what you discover.

 

- Curate and Collaborate:

Invite friends and colleagues to collaborate on Notebooks and discover and save new items. Collaborators receive notifications when new content is saved, and can add comments to Notebook items. Collaborative Curation enables you to track information, while instantly sharing with friends and colleagues.

 

- Stream and Publish:

Transform your Notebook into a real-time stream you can embed anywhere on the web. Share what you’re reading, or curate a real-time newswire about a breaking event or topic of interest.

 

- Get Spundge PRO:

it enables teams and individuals to collaboratively create content and instantly publish to a CMS, email newsletter and social accounts. Writing in Spundge lets you drag and drop images, tweets and videos into any story, effortlessly add attribution, and easily embed and track content."

 

From review article on Nieman Journalism Lab:

"The problem is today’s journalist has to use too many products and applications to do their job, and very few of these were actually built with newsrooms or journalistic workflow in mind...

 

Spundge is a platform that’s built to take a journalist from information discovery and tracking all the way to publishing, regardless of whatever internal systems they have to contend with...

 

The software is free, but an optional $9 monthly fee adds premium features, including the ability to share notebooks with collaborators, who can also add to the notebook and see changes in real time..."

 

Read more on Nieman Journalism Lab here:

http://www.niemanlab.org/2012/09/first-look-spundge-is-software-to-help-journalists-to-manage-real-time-data-streams/

 

Check out Spundge here: http://www.spundge.com

 


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Steven Hughes's comment, September 23, 2012 11:31 AM
Thanks Giuseppe, have to take a closer look
Giuseppe Mauriello's comment, September 23, 2012 11:41 AM
@Steven...Thank you for appreciation about my post.
Giuseppe Mauriello's comment, September 24, 2012 8:27 AM
Hi Therese,
thank you for appreciation and rescoop my article.
I confirm that website is in English and French language.
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7 Best Ways to Promote Your Business on Linkedin | Social Media Today

7 Best Ways to Promote Your Business on Linkedin | Social Media Today | Virtual Options: Social Media for Business | Scoop.it
LinkedIn is a network for connecting professionals across the globe. Despite the changes in the social media arena, LinkedIn has thrived, growing tremendously at a rate of two new users per second.

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The 30 Best iPad apps for university students and academics (part 2)

The 30 Best iPad apps for university students and academics (part 2) | Virtual Options: Social Media for Business | Scoop.it
This second part of a three-part series on the best iPad apps for university students and academics discusses apps for conceptualizing and presenting ideas.
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How Top 10 Restaurants use Social Media to Get More Sales | All Infographics

How Top 10 Restaurants use Social Media to Get More Sales | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Infographics on Social Media with Restaurants to get more sales and conversion on Social Media Marketing and Automation in Search Engine for building business...
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