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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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How To Become A Bonafide Instagram Power User

How To Become A Bonafide Instagram Power User | Virtual Options: Social Media for Business | Scoop.it
Instagram is a delightful social network and I personally have used it in a lot of different campaigns. But let's not talk about using Instagram for corporate campaigning.

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Facebook starts rolling out new privacy settings, making it easier to control what data is public

Facebook starts rolling out new privacy settings, making it easier to control what data is public | Virtual Options: Social Media for Business | Scoop.it
Facebook announced plans to make its privacy control settings easier to find this month, and now a series of new menus and notifications has begun to roll out to users of the social ...

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Teachers Manual on The Use of Pinterest in Education

Teachers Manual on The Use of Pinterest in Education | Virtual Options: Social Media for Business | Scoop.it

Since its launch in March 2010, Pinterest has become the most popular virtual Pinboard online. It has tremendously grown in popularity that it reached 10 million active users in a very short period of time. Pinterest , just like all the other popular social networking websites, has its own potential in education .


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Need More Visitors? Check Best time to Publish Blog Post | All Infographics

Need More Visitors? Check Best time to Publish Blog Post | All Infographics | Virtual Options: Social Media for Business | Scoop.it
infographics on getting more visitors online by publishing blog post at right time with WordPress, Joomla, Drupal with killer content on blogging platform...
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Content Curation Strategy for Content Marketers: Part 2

Content Curation Strategy for Content Marketers: Part 2 | Virtual Options: Social Media for Business | Scoop.it

Content curation is applicable to three interrelated content marketing goals: driving targeted website traffic; generating thought or brand leadership; and nurturing leads.

To drive traffic, you can curate to your blog, an industry news or niche topic site which links to your website and social media sharing. To generate thought and brand leadership, you produce both original content and add your expert commentary to curated industry news and blog posts. Then post these curated excerpts on your company blog and share via social media. Also, sharing other peoples high quality content that you curate via social media and an industry niche site promotes your brand. Curated content is also great for nurturing lead in both an email newsletter of sharing via social media.


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Social Content Curation: An Introductory Guide for Teachers and Students

Social Content Curation: An Introductory Guide for Teachers and Students | Virtual Options: Social Media for Business | Scoop.it

Robin Good: "7 Things You Should Know About Social Content Curation" is a technology brief from Educause which aims to introduce, explain and illustrate the emerging social curation trend and why it is relevant to teaching and learning.

 

From the official abstract: "An emerging class of online tools, including Pinterest, Scoop.it, EduClipper, and others, allows users to quickly and easily gather, organize, and share collections of online resources, particularly visual content.


These applications make it easy to collect and post disparate bits of content, providing visual groupings at a glance that can reveal important patterns.


In academic settings, they can facilitate more visual thinking and discussion among students while providing a means to share collections of online content."



Informative. Good introductory text. 7/10

 

ePUB: http://www.educause.edu/ir/library/epub/ELI7089.epub

 

PDF: http://www.educause.edu/ir/library/pdf/ELI7089.pdf

 

 


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Content Curation your secret weapon - Drive Traffic & Find New Customers #contentcuration

Content Curation your secret weapon - Drive Traffic & Find New Customers #contentcuration | Virtual Options: Social Media for Business | Scoop.it
Using Content Curation To Find New Customers.

 

Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.

 

As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.

 

Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.

 

Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.

 

In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.

 


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Mary Dantes's comment, December 19, 2012 7:52 PM
I'm following you. Follow me. Thanks.
Jennifer Gosse's curator insight, August 23, 2013 5:18 PM

Contet IS king - almost always has been, probably always will. 

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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | Virtual Options: Social Media for Business | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 


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4 Steps to a Social Media Strategy #infographic /@BerriePeler

4 Steps to a Social Media Strategy #infographic /@BerriePeler | Virtual Options: Social Media for Business | Scoop.it
4 Steps to a Social Media Strategy #infographic Engaging your customers online requires more than...

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10 Amazing Social Media Statistics [INFOGRAPHIC]

10 Amazing Social Media Statistics [INFOGRAPHIC] | Virtual Options: Social Media for Business | Scoop.it

Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


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LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Ciberbebe.com's curator insight, July 23, 2013 4:56 AM

#socialmedia statistics

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How to set up a QR Code Treasure Hunt

How to set up a QR Code Treasure Hunt | Virtual Options: Social Media for Business | Scoop.it

"A QR-Code Treasure Hunt is a fun, simple way to get students using their mobile devices to continue learning outside of lesson time. Here's how we set one up at the International School of Toulouse with some guidance on how to do the same with your own students using the QR Treasure Hunt Generator at ClassTools.net."

 


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Ken Morrison's comment, September 11, 2012 8:48 PM
Hello Louise
Thank you for the recent rescoops!
Ken
Ken Morrison's comment, September 29, 2012 9:40 PM
Thank you for the rescoop!
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Content Marketing The New Branding

Content Marketing The New Branding | Virtual Options: Social Media for Business | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

Branding another name for creating a perception

 

The very essence of brands don’t lie within your brand colors or site design, even though important.

The essence of a brand lies within its meaning.

And words have meaning. Words matter.

 

How does the 'brand' inspire people to generate content? To increase brand audience?

Hopefully inspiring consumers with brand experiences and publishing great content.

Content is currency — something we trade for audience’s attention

That currency becomes more valuable every time it’s shared by someone other than the brand.

Hence it is imperative to create content worth sharing. How it is shared is up to the consumers.

 

Have a look at this Infographic, Content Marketing Media Matrix For Small Businesses,

created by PRWeb, you’ll see an array of content marketing options — each with its own balance of difficulty and value.

 

By Frank Strong.  http://bit.ly/Slb0on

Source. http://bit.ly/QTutJS


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maxOz's comment, September 26, 2012 9:37 AM
Alessio Thank You xxx
Hussain Al Essa's curator insight, January 12, 2013 4:39 AM

Killer guide to which type of content works for your brand. 

Paula Silva's comment, March 3, 2014 3:24 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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3 Ways To Kick-Start Your Content Strategy For 2013 - Forbes

3 Ways To Kick-Start Your Content Strategy For 2013 - Forbes | Virtual Options: Social Media for Business | Scoop.it

Just hearing the words “content strategy” can scare business owners. The thought of stepping away from the core business and becoming your own media company is often daunting, which is why it’s helpful to have a simple framework for addressing your  content strategy.

Let’s look at a widely used approach — people, process, and technology – and fill in our own details for content planning in 2013.


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Effective Content Marketing

Effective Content Marketing | Virtual Options: Social Media for Business | Scoop.it
Content marketing continues to gather steam at all types of companies. Here are 5 effective content marketing habits to help you stand out from the crowd.

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Level343's curator insight, December 19, 2012 8:33 AM
My favorite step... Audit and assess content continually 

It’s urgent that content marketers have a detailed awareness of what is in their content inventory, and a solid understanding of how each piece of content integrates with their overall content strategy. For example, if you produce an article on a particular topic, do you have a white paper or video that presents a more in-depth perspective on the topic? Is there a way you can use the two pieces together to tell the larger story in a more vivid way?

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Foursquare Gets Better For Business: You Can Now Add Events To ...

Foursquare Gets Better For Business: You Can Now Add Events To ... | Virtual Options: Social Media for Business | Scoop.it
There are reasons why we go where we go, eat where we eat, and drink where we drink. Maybe it's the ambience, maybe it's that cute waitress or waite..

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10+ Channels for Job Seeker to Find Best Jobs | All Infographics

10+ Channels for Job Seeker to Find Best Jobs | All Infographics | Virtual Options: Social Media for Business | Scoop.it
Infographics on How Job Seeker Find jobs with Job Boards, Recruitment Agency, Print Advertising, Social Media, Recommendation, Client Website, Networking Events...
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12 Principles Of Mobile Learning

12 Principles Of Mobile Learning | Virtual Options: Social Media for Business | Scoop.it
12 Principles Of Mobile Learning...

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Helene Testud's curator insight, December 17, 2012 2:41 AM

 

 

 
Emily DiGiulio's curator insight, July 12, 2013 9:48 AM

12 Principles of Mobile Learning

roberto gilli's curator insight, October 31, 2013 5:46 AM

I would add: "on-the-job".

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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Virtual Options: Social Media for Business | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Content Curation Strategy for Content Marketers: Part 2

Content Curation Strategy for Content Marketers: Part 2 | Virtual Options: Social Media for Business | Scoop.it

Content curation is applicable to three interrelated content marketing goals: driving targeted website traffic; generating thought or brand leadership; and nurturing leads.

To drive traffic, you can curate to your blog, an industry news or niche topic site which links to your website and social media sharing. To generate thought and brand leadership, you produce both original content and add your expert commentary to curated industry news and blog posts. Then post these curated excerpts on your company blog and share via social media. Also, sharing other peoples high quality content that you curate via social media and an industry niche site promotes your brand. Curated content is also great for nurturing lead in both an email newsletter of sharing via social media.


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10 Content Marketing Must-Do's for Brands

10 Content Marketing Must-Do's for Brands | Virtual Options: Social Media for Business | Scoop.it

Excerpted from article:

"It’s not enough to simply be creating content—to be publishing blogs and newsletters, and producing webinars and podcasts. Instead, brands have to be consistently creating and sharing really great stuff—not just stuff that’s merely good enough.

In content marketing these days, either you rock or you suck. This new era isn’t about storytelling; it’s about telling a true story well.

 

Such content creators will convey your company’s true story in a compelling way by uncovering the stories about your brand and how your customers are using your products and services; narrating them in a human, accessible way; and sparking conversation about your company, customers, or employees.

In other words, brand journalists bring a reporter’s sensibility to your content. They bring an editorial approach to building a brand.

 

Companies can’t adopt the “everyone is a publisher” mantra without a broader awareness of what it means to use content to build an audience, and they can’t cherry-pick the most “fun” parts of being a publisher and discard time-honored editorial processes. Here are some guidelines:

 

1. Tell the truth...

2. Use data...

3. Cite sources...

4. Seek out the best sources...

5. Check your spelling...

6. Root out opposing viewpoints...

7. Be aware of hidden agendas...

8. Edit...

9. Keep things simple...

10. Think visually...

 

The best content has a human element to it. Why? Because your readers are people, which means they will relate better to your story if you relate it to them on their level. Even if you sell something inherently boring like technology or toasters, focus on how your products or services touch people’s lives...."

 

Read full original article here:

http://www.convinceandconvert.com/social-media-strategy/10-content-marketing-must-dos-for-brands/


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LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For

LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For | Virtual Options: Social Media for Business | Scoop.it

LinkedIn just rolled out its redesigned company pages to all advertisers, after a period in beta with a select group of companies, and announced a function that's a direct slap in the face of Facebook:

 

Free "featured updates" that persist atop company news feeds for up to 48 hours. Facebook makes companies pay for those, and recently tweaked its algorithm to ensure that unpaid company posts are seen by even fewer users than ever. Agency clients have already started howling with frustration.

 

Thus LinkedIn is now offering for free what Facebook wants money for.

 

At the same time, the new company pages feature a large horizontal photo at the top of the page, just like Facebook's new Timeline format.

 


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Social media crisis management [infographic] - Holy Kaw!

Social media crisis management [infographic] - Holy Kaw! | Virtual Options: Social Media for Business | Scoop.it
Though colleges and universities have gotten on board with social media, they could be using it far more effectively when crisis looms, especially considering the high rate of usage by their student bodies.

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Building Online Influence With Content Curation | SmartData Collective

Building Online Influence With Content Curation | SmartData Collective | Virtual Options: Social Media for Business | Scoop.it

Social media influence is measured by the quality of your content. But what if you can’t always come up with content?

Creation versus curation

There are clear benefits to both content creation and curation. There’s no correct answer to whether you should focus on one more than the other. It’s important to mix curated content with original content. Don’t rely on the curated content alone. Curated content should only be used in addition to, not instead of, original content. A mix of both helps companies achieve a number of online marketing objectives, including creating awareness, building thought leadership and attracting new business.

Here are some benefits of both content creation and curation to help you decide on a mix that’s right for your business.

Benefits of content curation

Efficient, topically focused collection of information that appeals to customers looking for a single source on a topic.
 
Grows awareness of your business as an authority on your topic.
 
Collecting and sharing content from influential members of your community can help get you noticed by them, resulting in mentions, follows or even referrals.
 
Keeps prospects engaged as part of your lead-generation efforts.
Benefits of content creation

Builds thought leadership through original ideas and insights into your industry.
 
Communicates your business’s unique voice, opinions and personality in a way that you control.
 
Allows you to tell compelling stories about your business’s success in serving customers.
 
Provides material that moves prospects further through the buying cycle.
 
Provides material for others to share, including customers, prospects, employees, journalists and industry bloggers.


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50 Top Sources Of Free eLearning Courses

50 Top Sources Of Free eLearning Courses | Virtual Options: Social Media for Business | Scoop.it

Whether you are looking for a master’s degree program, computer science classes, a K-12 curriculum, or GED study program, this list gives you50 Top Sources Of Free eLearning Courses - 


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