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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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Rescooped by Dawn Jensen from "Social Media"
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Virtual Options: Social Media for Business | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


Via janlgordon, Jekaterina Cernobrovaja, Jose H. Flores
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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
Rescooped by Dawn Jensen from Curation, Social Business and Beyond
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Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC]

Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Virtual Options: Social Media for Business | Scoop.it

I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.

 

If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......

 

Intro:

 

"How fast is Pinterest growing? How many people work there? This infographic lays it out.

 

**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?

 

**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.

 

**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


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Rescooped by Dawn Jensen from Curation, Social Business and Beyond
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Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile?

Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile? | Virtual Options: Social Media for Business | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.

 

One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.

 

Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?

 

Intro:

 

Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.

 

Here are some highlights that caught my attention:

 

**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest

 

**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect

 

**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/ys0jFw]


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