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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Virtual Options: Social Media for Business | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Virtual Options: Social Media for Business | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

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** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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5 Digital Tools to Boost Your Brand in 2012 Infographic

5 Digital Tools to Boost Your Brand in 2012 Infographic | Virtual Options: Social Media for Business | Scoop.it
5 Digital Tools to Boost Your Brand in 2012 Infographic...

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Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Virtual Options: Social Media for Business | Scoop.it

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.


The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


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Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Virtual Options: Social Media for Business | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com

 

Intro:

 

There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.

 

What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network

 

So Who is Using What?

 

Here are a few findings on 5 major social networks:

 

Time spent by Average Social networking user per month

 

**Facebook 405 minutes

 

**Pinterest  405 minutes

 

**Twitter        89 minutes

 

**Linkedin       21 minutes

 

**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information

 

There are lots of links to other articles about social networking in this piece that will give you more data on demographics

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/LUujhk]


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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Virtual Options: Social Media for Business | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


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Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC]

Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Virtual Options: Social Media for Business | Scoop.it

I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.

 

If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......

 

Intro:

 

"How fast is Pinterest growing? How many people work there? This infographic lays it out.

 

**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?

 

**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.

 

**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


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