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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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How to Master "in the Moment" in Mobile Content Marketing

How to Master "in the Moment" in Mobile Content Marketing | Virtual Options: Social Media for Business | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.

 

Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".

 

Here's are the highlights of this article:

 

The variables associated with a successful mobile marketing campaign are:

 

**the immediacy, mapping, interaction, and collective aspects

 

**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection

 

**Today's digital-native consumer is empowered with more information and access to brands than ever before

 

**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared

 

**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point

 

Here is one thing of the points that caught my attention:

 

Immediacy

 

**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:

 

**actionable

**time sensitive 

**on the

**always on

 

**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:

 

**crisp

**call to action is clear, consise and quick to          

    participate in

 

Curated by Jan Gordon covering "Mobile Marketing and Beyond"

 

Read full article here: [http://bit.ly/xIATEz]


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Rescooped by Dawn Jensen from Curation, Social Business and Beyond
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Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile?

Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile? | Virtual Options: Social Media for Business | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.

 

One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.

 

Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?

 

Intro:

 

Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.

 

Here are some highlights that caught my attention:

 

**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest

 

**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect

 

**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/ys0jFw]


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