"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...
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Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.
Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.
Here is a fun infographic asking the digital media world "Are you serving the right impression?"
Via Brian Yanish - MarketingHits.com
This piece is by Jeff Bullas and infographic by Go-Gulf.com
There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.
What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network
So Who is Using What?
Here are a few findings on 5 major social networks:
Time spent by Average Social networking user per month
**Facebook 405 minutes
**Pinterest 405 minutes
**Twitter 89 minutes
**Linkedin 21 minutes
**Google+ Why You Shouldn't Ignore G00gle+
There are lots of links to other articles about social networking in this piece that will give you more data on demographics
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/LUujhk]
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers .
video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb]
The amount of information available online has gotten out of hand. Everything about our lives, from where where we went to high school and what we ate for breakfast this morning, can be found on the internet. If you think that's bad, think about children growing up today – their entire lives, from infancy through middle school, are being documented by their parents on Facebook!
Privacy just doesn't exist online anymore; it can take drastic measures to delete ourselves from the internet, but here's a step-by-step guide for those who want to do so...
Via Lauren Moss
This infographic provides a visual guide and a brief synopsis of different uses for Twitter.
It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.
Via Lauren Moss
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?
What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.
These, and several other amazing social media statistics, can be found in the infographic on social media statistics...
Via Lauren Moss, Brian Yanish - MarketingHits.com
Personal Branding With Social Media Infographic via Chris Voss
Why having the right social media tools matter:
"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.
It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.
Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"
See full infographic here: [http://bit.ly/JMXlS0]
I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.
If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......
"How fast is Pinterest growing? How many people work there? This infographic lays it out.
**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?
**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.
**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"