Virtual Options: Social Media for Business
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Virtual Options: Social Media for Business
Social Media and Digital Marketing Resources, Tips, and News for Business Owners, Professionals, and Entrepreneurs from @dawnrjensen, @virtualoptions http://www.virtualoptions.net
Curated by Dawn Jensen
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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Virtual Options: Social Media for Business | Scoop.it

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Nurita Sánchez's curator insight, January 29, 2016 3:13 PM

Cómo usar las colecciones:

http://www.ilusual.com/como-usar-las-colecciones-de-google-plus-guia

wanderingsalsero's curator insight, November 2, 2016 4:57 AM
This is interesting because it shows how far the concept of 'Curation' has come in the last 10 years. I don't remember much about it but I remember that in the early days of Blogger, perhaps even before Google bought it, they had a tool or bookmarklet or some little button that had certain curation abilities. My first blog was on Blogger and I remember using that tool.

Later, I maintained a Posterous blog for a couple of years...maybe more. I liked Posterous a lot and was very sad when they sold it (Posterous) to Yahoo and then about a year later those jerks at Yahoo closed it down. I thought Posterous was a very nice blog with just the right amount of features to get the job done without getting too technical.


 
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Attribution, Linking and Plagiarism Prevention Tips for Online Journalists


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FrancoisMagnan's curator insight, October 8, 2013 5:32 AM

Des conseils pour éviter le plagiat destinés aus journalistes comme à tous ceux qui écrivent régulièrement en ligne. Un rappel de bonnes pratiques.

Carlos Bisbal's curator insight, October 8, 2013 9:08 AM

Presentación en Slide publicada hace unos días por Steve Buttry que enumera todas las situaciones en las que es posible correr el riesgo de ser acusado de plagio.

La presentación es un resumen de consejos para periodistas online que tienen que lidiar a diario con la adición de enlaces de referencia, la concesión de créditos y la atribución de autoría y evitar ser acusados de plagio.

Un buen consejo que no debe tomarse a la ligera

Janet Vasil's curator insight, October 8, 2013 1:34 PM

How to properly credit others for their work.   Good primer.

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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Virtual Options: Social Media for Business | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC]

Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Virtual Options: Social Media for Business | Scoop.it

I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.

 

If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......

 

Intro:

 

"How fast is Pinterest growing? How many people work there? This infographic lays it out.

 

**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?

 

**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.

 

**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


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Curate Your Own Video Board: Chill Is The New Pinterest for Video

Robin Good: Chill, the video sharing and discovery site, has just introduced a new feature that allows anyone to clip and share, on a Pinterest-like thematic board, all of the video clips he finds on the web.

 

The new Chill bookmarklet works very much like the Pinterest one. When you click it, a page shows you all of the video clips found in that page and offers you to clip and "post" the one you want, with your comments. 

 

It's as easy as that.

 

The generated "curated" Chill video boards are easy to scan and browse, though, in my view, a great boon would be the ability to check a few of those videos and to click a play button that plays them full screen back to back. This way I have the best of curated content, my own selection, and the final lay-back and watch gratification option. 

 

Very promising. 

 

Go try it out now: http://chill.com/bookmarklet 


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The Ideal Blogger's Workflow for Effectively Curating Online Content

The Ideal Blogger's Workflow for Effectively Curating Online Content | Virtual Options: Social Media for Business | Scoop.it

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christa appleton's curator insight, June 25, 2014 6:18 AM

Great visual representation of blogging as curation

Jimun Gimm's curator insight, October 13, 2014 1:28 PM

당신의 통찰력을 추가 ...

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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | Virtual Options: Social Media for Business | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 


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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Virtual Options: Social Media for Business | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers can get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Virtual Options: Social Media for Business | Scoop.it

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.


The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


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Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Enterprise-Level Content Curation and Auto-Publishing: Lingospot

Enterprise-Level Content Curation and Auto-Publishing: Lingospot | Virtual Options: Social Media for Business | Scoop.it

Lingspot is an enterprise level content curation platform capable of automatic content aggregation, filtering and in-depth content editing.

 

The Lingspot platform is made up by two key components: 

The Mixer, which allows you to aggregate unlimited content sources via RSS or via direct API hookup and to filter them according to your own specific criteria. More info: http://corp.lingospot.com/products/algorithmicpublishing/mixer/  

 

The Editor, which makes it easy even for the non-technical publisher to turn the curated content streams into complete self-updating pages. More info: http://corp.lingospot.com/products/algorithmicpublishing/editor/ 

 

Key Features:

 

a) Through a variety of third party relationships, Lingospot can aggregate topic-targeted multimedia, including photos and videos from professional sources (such as the Associated Press, Bloomberg, NBC, CBS, Forbes, etc.), as well as user generated photos and video, such as from Flickr and YouTube.

 

b) Whether it's books on Amazon or auction items on eBay, Lingospot can aggregate product information related to a specific topic. This topic-specific merchandise can be purchased by your readers with only a few clicks.

 

c) Lingospot allows your readers to initiate a conversation about a specific topic on the page where you are aggregating content about the topic. This turns every Topic page created by Lingospot into a micro community, where readers can connect with other readers interested in that topic.

 

Key features and tech specifications: http://corp.lingospot.com/products/algorithmicpublishing/specs/ 

 

Case studies and examples and examples of companies using Lingospot: http://corp.lingospot.com/customers/casestudies/ 

 

Pricing: a basic account starts at $500/month.

See more info here: http://corp.lingospot.com/products/algorithmicpublishing/pricing/ 

 

 

Find out more: http://corp.lingospot.com/products/algorithmicpublishing/  

 

(Reviewed by Robin Good)


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