Excerpted from article by Heidi Cohen published on Social Media Examiner: "Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
#1: Determine What You Want Prospects to Do: Your call to action should encourage readers to engage with you further. Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.
#2: Create a Great Hook: You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know. And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.
#3: Motivate Prospects to Act: Remember, you want to give your readers a reason to act. Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.
#4: Optimize Your Call to Action: Like other aspects of your content, formatting matters! Here are some points to consider. - Use a contextually relevant presentation; - Make your call to action stand out visually; - Qualify your offer; - Limit selection choices; - Place calls to action in multiple locations on your pages; - Keep calls to action above the fold; - Put call-to-action options in order of importance; - Include social sharing.
#5: Maintain a Consistent Presentation on Landing Pages: This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process. Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.
#6: Test to Maximize Results: Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.
#7: Measure Results: How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track: - Impressions; - Click-throughs; - Click-through rate; - Completions; - Completion rate..."
The Movenote app lets you record video alongside documents or pictures to create an integrated video presentation with slides.
Creating presentations is easy and fast. Simply record video with your device and swipe to synchronize the slides to the video. Presentations are shared by sending a link to the recipient and can be viewed without the app.
The Psychology of Social Media: Finding Balance in an Evolving Digital World Huffington Post Just this month, a faculty member with expertise in social media was called upon by the news media to comment on a story about Instagram Beauty Contests.
Social Influencers: Digital Marketing's Most Overlooked and Misused Resource Business 2 Community It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to...
7 Specific Ways To Harness The Power Of Social Media Forbes If your company hasn't learned to harness the power of the social media world yet, here's one reason you should: According to Google, nearly 60 percent of people talk more online than they...
Facebook Replies, Threaded Comments Introduced Huffington Post The way it works currently is "the most active and engaging conversations" bubble up to the top, Facebook's Vadim Lavrusik explained in a blog post.
Excerpted from article by Mark Walker and published on Content Marketing Institute: "In this post we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term value to your organization.
Step 1: Execution The first thing you do is take your overall campaign and break it down into single, discrete messages, and hold yourself to one per video, where possible. You then craft a storyboard around that message, with core components including: - An attention-grabbing introduction/ initial characterization/ scene setting - A setup/ problem/ challenge - An action/ journey/ discovery - A resolution/ punch line/ solution - A call to action
With the core message laid out and a storyboard in place, it’s time to call in the professionals to help shape and refine them, and get you toward the finished product.
Step 2: Choose the right distribution channels When considering how to get your video content out to the right audiences, you need to consider a few options. The obvious one is to place it on your own website. This should be done of course, but this alone is not enough. A second option is YouTube, which is a great low-cost option to put your video content in front of potentially hundreds of millions of viewers. t seems like a no-brainer, but again, there are some limitations. Therefore, you need to look for a more focused, business-centric distribution channel that gives you more control over how you capture leads, encourage direct sales, and represent your brand around the video.
Step 3: Encourage people to watch your videos Once your video content has been sent out into the world through the right distribution channels, the next step is to encourage people to watch them, and this can be broken down into three distinct parts: - Use SEO to help people find you on your chosen channels; - Tell them why they should watch it; - Offer social proof to overcome their skepticism.
Step 4: Make it spread virally Once you’ve convinced someone to watch your video(s), the next stage is to encourage them to send it around their network, creating a viral effect that could considerably reduce your own marketing costs, and increase the number of views.
Step 5: Optimize for conversions If you want the viewer to take an action other than sharing the video with their network, you need to optimize for conversions. Here is how you can do that: - Include a call to action... - Keep it simple... - Measure... - Make it easy... - Make it interactive...
Step 6: Maximize your video’s impact
Step 7: Analyze the results Measuring success will ultimately come down to what your original purpose is, and what you decided the outcome should be, but here are four common examples: - Sales and revenue... - Leads... - Market engagement... - Brand awareness...
Step 8: Bring it all together, and repeat Just like you can’t hope to create one product and reap the rewards forever, it’s the same for your video content campaigns. What was fresh last month won’t be next month, so you need to keep repeating the process, each time learning and getting better at it as you measure and refine your output.
My suggestion would be to aim for something new at least once every month, and base your campaigns on quarterly or four-monthly cycles..."
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Excerpted from article by Pawan Deshpande, CEO at Curata: "By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration:
1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate? Will it help identify and recommend relevant content?
2.The Organization – What does this tool offer in terms of organizing content once it has been identified? What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?
3.The Venue – How and where can I share the content once I have decided to curate it?
In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.
- Microsite. What is it? A dedicated microsite or section of a website populated primarily with curated content. Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue. Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate. Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.
- Personalized Page. What is it? A personalized page is a lightweight, single page microsite filled with curated content. Pro’s: Easy to get up and running and are indexed by search engines. Usually free. Con’s: Only one page is indexed by search engines. Who should use it? Individuals or cost conscious non-profits who want to create an information resource.
- Email Newsletters. What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval. Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail. Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time. Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.
- Twitter & Social Media Channels. What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets. Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium. Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal. Who should use it? Curators who have topics with a sufficient throughput of content. Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.
- Feeds. What is it? Content that’s shared through RSS feeds or other data feeds. Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds. Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context. Who should use it? Curators with an audience that prefers this medium.
So what’s the right answer? Which venue should you choose as you evaluate content curation tools? A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."
Online photo editing & photo creatives made simple and fun with Fotor's free photo editing features including photo collage, photo frames, photo effects, color splash, tilt-shift, clip arts, text, photo cards, online HDR and more.
Infographics are interesting–a mash of (hopefully) easily-consumed visuals (so, symbols, shapes, and images) and added relevant character-based data (so, numbers, words, and brief sentences).
The learning application for them is clear, with many academic standards–including the Common Core standards–requiring teachers to use a variety of media forms, charts, and other data for both information reading as well as general fluency...