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The World's Shortest Marketing Plan - Think Tank

The World's Shortest Marketing Plan - Think Tank | Social Media Enthusiast | Scoop.it

Via Cendrine Marrouat - cendrinemarrouat.com
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Google Plus New +1 Recommendations: What They Are & How to Use Them

Google Plus New +1 Recommendations: What They Are & How to Use Them | Social Media Enthusiast | Scoop.it
Google Plus New +1 Recommendations: Now "plussing" a post on Google+ can result in it becoming a "recommended" post that maybe shown to people who follow you.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 28, 2013 3:08 AM

Google+ recently added an interactive layer to its +1 button. Users now occasionally see in their news feed posts that have been “recommended” by friends. And the former’s +1 activity updates may also be shown to people who have circled them.

There are quite a few articles explaining how the new +1 works. However, Mark Traphagen’s is the easiest to read.

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Introducing a New Free Facebook Page Analytics Tool: Komfo

Introducing a New Free Facebook Page Analytics Tool: Komfo | Social Media Enthusiast | Scoop.it
A review of the Facebook Page analytics tool from Komfo, which gives easy access to your Page's Fan Penetration (EdgeRank), Viral Amplification, & CTR.

Via Cendrine Marrouat - cendrinemarrouat.com
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Ariane Bourgeois's curator insight, July 30, 2013 12:43 AM

What do you think of Komfo’s new tool? Is there another Facebook Page analytics tool that you prefer? 

Samuel Pustea's comment, July 30, 2013 10:31 AM
Is a tool necessary to conclude some of the results? I have found using the default Facebook insights enough for me. - Samuel from internetdreams.com
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Can Public Relations Tactics & Strategies Help Earn Quality Links?

Can Public Relations Tactics & Strategies Help Earn Quality Links? | Social Media Enthusiast | Scoop.it
As Google continues to roll out algorithm updates building cheap links will hurt your website in the SERPs. Learn how PR can help earn quality links.

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MARY HELEN FERRIS's curator insight, May 22, 2013 8:12 PM

learning is sheer poetry

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The Minimalist's Guide To Social Media Metrics

The Minimalist's Guide To Social Media Metrics | Social Media Enthusiast | Scoop.it
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...

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Level343's curator insight, May 22, 2013 11:05 PM

So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, here’s your minimalist guide to social media metrics.

 

Define Your Goals

The bedrock of minimalist social media metrics is knowing what you are, what you do, and what you want.

 

In other words, you have to start by working out how social media fits into your brand’s overall business goals and objectives. Is social media the introduction, the deal-closer or something else altogether?

Help Traduzioni 's curator insight, May 24, 2013 5:58 AM

Do you have troubles with social media metrics? Here is a guide...

 

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3 Strategies to Measure Your Social Media

3 Strategies to Measure Your Social Media | Social Media Enthusiast | Scoop.it
Measure social media: learn simple strategies to incorporate into your social media campaigns and see if you’re achieving your objectives.

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Level343's curator insight, May 20, 2013 8:12 PM
Why Measure?

In order to measure the effectiveness of your social campaigns, it’s critical that youknow your objective.


Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business?

 

You’ll want to put a measurable outcome in place along with a timeframe in which to achieve the goal

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12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | Social Media Enthusiast | Scoop.it
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?

Via Martin (Marty) Smith, John van den Brink
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Jeff Domansky's curator insight, May 19, 2013 9:26 PM

Bloggers take note. Tips you can use.

Charles Mungai's curator insight, May 20, 2013 5:27 AM

The Key to becoming a power Blogger

Deborah Spector's curator insight, May 20, 2013 3:28 PM

Great usable suggestions. Since I just published a new blog post I need to get busy!

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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | Social Media Enthusiast | Scoop.it

As it turns out, social media and search go hand-in-hand...


From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss
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Joe Wise's curator insight, May 21, 2013 5:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Ramzi Mouakassa's curator insight, May 22, 2013 7:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 12:37 PM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Social Media Enthusiast | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Hans Börjesson's curator insight, September 27, 2013 9:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 10:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 2014 12:24 PM

Digital Marketing Infographic

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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Social Media Enthusiast | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
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Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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[INFOGRAPHIC] 25% of Marketing Budgets are Spent on Content Marketing | Social Media Today

[INFOGRAPHIC] 25% of Marketing Budgets are Spent on Content Marketing | Social Media Today | Social Media Enthusiast | Scoop.it
I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going).

Via marketingIO
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marketingIO's curator insight, May 15, 2013 7:49 AM
  • See the article at socialmediatoday.com
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Nick Peperell's curator insight, May 15, 2013 12:04 PM

Are we in for sustained growth in the use of content marketing and what types of content do you respond to best on social?

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Infographic: Over half of online teens share personal information with strangers

Infographic: Over half of online teens share personal information with strangers | Social Media Enthusiast | Scoop.it
One of the scariest things as a parent is to understand how to prepare my kids for their digital future. It is beyond anything that I experienced growing up.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 14, 2013 4:07 AM

The other day, I was discussing with someone the dangers of using social media without rules. Since Millennials are the only generation that did not have to go through their formative years without a computer, teaching them the basics is now vital.

 

Jim Dougherty shares a great infographic on his blog. It is full of eye-opening stats on Facebook usage. For example, do you know that 55% of teens have given out personal information to someone they don’t know?

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The Evolution of the Blogger

...The infographic is a vertical timeline. Various different kinds of bloggers are introduced with some subtle humour throughout. My favourite quote from the infographic is: “The next generation of bloggers is believed to be the micro-blogging bloggers. These bloggers, mostly seen on Twitter, have taken what old bloggers would see in 12,000 words and condensed it down to 140 characters of pure emotion.”...


Via Jeff Domansky
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Vloasis's curator insight, May 11, 2013 1:15 PM

The evolution of the spambot would also be an interesting infographic.

Jeff Domansky's curator insight, May 11, 2013 3:01 PM

Fun infographic for new and longtime bloggers.

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12 Facts about Social Media in...

12 Facts about Social Media in... | Social Media Enthusiast | Scoop.it
12 Facts about Social Media in 2013 You Didn’t KnowThere’s no doubt about it: social media played an imperative role in shaping 2012, and its dominance is here to stay.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 27, 2013 2:57 PM

Stat #11 is scary IMHO:

 

"1 in 10 young people were rejected for a job because of content associated with their social profiles."

Lisa Sicard's comment, July 27, 2013 6:31 PM
Fascinating about the age group joining Twitter :) Thanks Cendrine for sharing this one!
Cendrine Marrouat - cendrinemarrouat.com's comment, July 27, 2013 10:18 PM
You are welcome, Lisa! And I agree, it's fascinating.
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17 Best Social Media Groups on LinkedIn

17 Best Social Media Groups on LinkedIn | Social Media Enthusiast | Scoop.it
LinkedIn Groups are a great place for like-minded professionals with similar interests to share and discover new content, ask questions, post and find jobs, make new business contacts, and more.

Via DashBurst, Cendrine Marrouat - cendrinemarrouat.com
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The impact of social media on society (infographic)

The impact of social media on society (infographic) | Social Media Enthusiast | Scoop.it
Social media has reshaped the way we see the world and communicate with people around us. Want proof? Check out this great infographic created by MyLife. Source: MyLife Explore more infographics li...

Via Cendrine Marrouat - cendrinemarrouat.com
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Antonia Rudenstine's curator insight, July 30, 2013 8:50 AM

If this is how powerful social media is...how can districts continue to ban it from schools? In thinking about school design, social media is essential to leverage.

Denise McManus's curator insight, July 30, 2013 10:52 AM

If you're not on Social Media by now, read this!

dan's curator insight, August 4, 2013 9:44 AM

Social Media Changing The World...

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A Day In The Life Of The Internet – infographic

A Day In The Life Of The Internet – infographic | Social Media Enthusiast | Scoop.it

'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.

The Internet never sleeps.  Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another?  It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without.  ztake a look at “A Day in the Life of the Internet”...


Via Lauren Moss
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Martin (Marty) Smith's curator insight, May 22, 2013 1:58 PM

Think we are in the middle of a collaborative revoluton or what?

Taylor Mergele's comment, May 22, 2013 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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Infographic: How to optimize your Tweets

Infographic: How to optimize your Tweets | Social Media Enthusiast | Scoop.it
This is an infographic sharing best practices to optimize your Twitter content.

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Social Media Marketing Strategies...

Social Media Marketing Strategies... | Social Media Enthusiast | Scoop.it

Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.

 

Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services 

http://level343.com/seo-services


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Level343's comment, April 1, 2012 9:26 AM
Grazie Leonardo...dovremo parlare un giorno presto un "catching up" ;)
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7 Content Marketing Strategies for Social Media

7 Content Marketing Strategies for Social Media | Social Media Enthusiast | Scoop.it

Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”

 

You get the picture: the two work well alone, but together?Yowza!

 

In fact, social media is a content marketing platform. Perform your social media management well and you’re actually engaged in content marketing. You can’t really talk about one without the other.


Via Level343
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Level343's curator insight, May 14, 2013 8:00 PM

Of we are to believe these numbers....

 

The Content Marketing Institute reported in January that the vast majority of business-to-business (B2B) marketers distributed their content via social media sites.

The breakdown:

83 percent distributed content via LinkedIn;80 percent via Twitter;80 percent via Facebook;61 percent via YouTube; and39 percent via Google+.

Paula Pollock's comment, May 15, 2013 1:31 PM
Hmmm...no stats on blogs, email or print?
Level343's comment, May 20, 2013 8:16 PM
Odd, for sure...
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4 Pinterest Do's for B2B Social Marketing

4 Pinterest Do's for B2B Social Marketing | Social Media Enthusiast | Scoop.it

"Pinterest has rapidly become one of the top social media sites, and since it  launched it’s business accounts, more and more companies have been using it to  grow their audiences."

 

"If you read my previous post, you know there are several don’ts... Here, we show you how to increase your Pinterest  followers and, thus, your potential clients with our list of do’s."

4 Pinterest Do’s to Broaden Your Social Reach

Read more:http://www.business2community.com/social-media/4-pinterest-dos-for-b2b-social-media-marketers-0484174


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Ken Jondahl's curator insight, May 11, 2013 9:27 AM

Four quick ideas of areas to focus on as you are pinning to grow your audience.

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5 Ways to Show the Value of Social

5 Ways to Show the Value of Social | Social Media Enthusiast | Scoop.it
When building a social media campaign, it’s important to remember that continuous improvement - and better ROI - can only ever come with measurement.

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Level343's curator insight, May 15, 2013 8:26 AM

Social media is no magic formula. Getting the ROI you’re looking for will take work. But if you’re prepared to invest time and money into social media, the potential is there, and the returns can be enormous.

 

Even if other people in your business aren’t convinced about the value of social media yet, you now have the tools to prove that it adds value and has the potential to grow your business.

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The ROI Of Social Media. How Do You Measure Up? | Business 2 Community

The ROI Of Social Media. How Do You Measure Up? | Business 2 Community | Social Media Enthusiast | Scoop.it

How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions?

 

ROI of social media

ROI means return on investment and when we talk about the ROI of social media we’re looking at metrics to evaluate your increased sales as a function of expenses to drive those sales. But, that’s really hard to do since there really isn’t a direct link between social media and sales. In the infographic below, see some of the surrogates for return firms use to evaluate their social media marketing campaigns....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 16, 2013 3:04 PM

This is a great example of an infographic that tells a story effectively. it's also critical SEO information for any PR, marketing or social marketing pro trying to measure the success of social media programs.

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[INFOGRAPHIC] Small Business Social Media | Sage

[INFOGRAPHIC] Small Business Social Media | Sage | Social Media Enthusiast | Scoop.it
Social media continues to grow but if you're running a small business it can be hard to know where to start.

Via marketingIO
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marketingIO's curator insight, May 16, 2013 7:10 AM
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8 HTML5 Animation Tools | Graphic & Web Design Inspiration + Resources

8 HTML5 Animation Tools | Graphic & Web Design Inspiration + Resources | Social Media Enthusiast | Scoop.it
Here are some amazing HTML5 animation tool that lets you do really amazing things all without Flash.

Via Henrik Safegaard - Cloneartist
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Henrik Safegaard - Cloneartist's curator insight, May 13, 2013 1:34 PM

Awesome - here is something for everyone :-)

Judi Wunderlich's curator insight, May 13, 2013 2:57 PM

Nice!