Blogging, SEO, and building relationships in #realestate with @massrealty and @PipelineROI
Most businesses get social media all wrong. They see it as a mechanism to advertise their latest product or service. What these people do not understand is that you cannot be successful at selling in social media without having built relationships first!
It is like walking into a party and just after you are introduced to everyone you go off on a wild speech about why they should by your product.
Would this not be a major turn-off? Of course it would and this is exactly what many people do in social media channels.
My industry (real estate) is the perfect example of this. So many real estate agents do not understand the point of how to be successful at social media.
The average real estate agent will do nothing more than share their latest listing for sale into all the major social media sites. Very few people want to see homes for sale in a social media setting.
What real estate agents don't seem to get is that people don't go to these place looking for a home to buy. The majority of the people are turned off when they see this kind of thing.
In the article I explain in depth how to use social media for real estate.
I can tell you as someone who works in the industry it is annoying for me as well. Why do I care about someones home for sale in India or on main street in some city, USA. I don't!
If you are looking to increase your business from social media your focus should be on building relationships with others in your industry, especially those folks who have some influence.
In the article you can see how I have built a loyal tribe of followers that have allowed me to increase my brand recognition, strengthen my SEO and increase my overall visibility as a real estate agent.
Without knowing how to use social media and building meaningful relationships I would not be where I am today.
Take a look at the article and see if you can get something from it. If so please consider giving it a scoop!