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Social Media Engagement
Take a look at some of the best social media articles for helping your business grow and creating meaningful online relationships. Want more online visibility through social media? You will find some great social media tips here.
Curated by Bill Gassett
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How to Build a Google Plus Real Estate following

How to Build a Google Plus Real Estate following | Social Media Engagement | Scoop.it
If you are serious about growing your Google Plus following -- and actually gaining some clients from the platform -- you should be doing these seven things.
Bill Gassett's insight:

Are you a real estate agent looking to build a following on Google Plus or any business for that matter? You have probably noticed how some people absolutely crush it on social media while other languish with no activity. Why is that? How do these people do it?


In the article I will share all of my best tips to build an engaged audience for Google+ as a Realtor. You will see what works and what doesn't so that you will actually have people conversing with you on this popular social media network. Some of the tips are simple while others you probably have not considered.


What are you waiting for! Get onto Google Plus and start using this popular social media network for business!

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Connor T. MacIVOR's comment, September 24, 5:56 PM
He rocked it for sure Bill!
Shirley Pittenger's curator insight, September 25, 5:23 PM

Great tips and reminders on the importance of being social on social media!

Bill Gassett's comment, September 27, 6:41 AM
Thanks for sharing my Google Plus advice Shirley!
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How To Manage Your Social Media Presence

Whether you are seeking a new Job Opportunity on LinkedIn or you are a small business owner or a Social SEO Consultant wanting to showcase your service offerings, its as easy as ever for a prospective client to socially vet you in a matter of minutes.

 

Follow this blueprint to better manage your social media presence so your prospective clients will find your social link wheel appealing, compelling and more likely to engage you via one of your top social media channels.

 

Its best to do these search queries signed into Google and Bing accounts and in the incognito mode so you can minimize the personalization results to determine which of your social media channels are your most influential social channels.

Bill Gassett's insight:

When it comes to managing a social presence there are not many people who come to mind that are more adept at doing so than Neil Ferree. Take a look as Neil takes you through how to maximize your social presence through various channels. The more visually you are on the net the better chance you have of capturing business!

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How to Manage your Social Media Presence

Whether you are seeking a new Job Opportunity on LinkedIn or you are a small business owner or a Social SEO Consultant wanting to showcase your service offerings, its as easy as ever for a prospective client to socially vet you in a matter of minutes.

 

Here's the routine you should follow to better manage and control your social media presence so that your prospective clients will find your social link wheel appealing, compelling and more likely to engage you via one of your top social media channels.

Bill Gassett's insight:

Do you know how to manage your social media presence well? One of the greatest difficulties in participating in social media well is time management. Take a look at Neil Ferree's advice on how to become better at social media.

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10 Must-Know Tips to Leverage Pinterest for Your Business

10 Must-Know Tips to Leverage Pinterest for Your Business | Social Media Engagement | Scoop.it
Pinterest offers perhaps the most unique benefits among all social media platforms. And if your businesses’ content marketing strategy has not factored Pinterest in the mix you are missing out on a huge chunk of traffic from a site that sends more visitors to web properties than the much-vaunted Twitter and has more than 70 million users.

Via Brian Yanish - MarketingHits.com
Bill Gassett's insight:

Do you use Pinterest for your business? if not why not? If you have this pre-conceived notion that it is a bunch of house wives pinning curtains and pocketbooks you are WRONG!


Pinterest is in fact the #1 traffic source to my real estate blog. After you get your feet wet by using Pinterest I would suggest doing a couple of things that will really increase the potential for user interest and engagement.


These include adding a "pin it" button right onto the images on your plugin. There are a few Wordpress plugins out there that will do this for you.


I would also apply for "rich pins" which add schema meta data to all of your posts making them look awesome.

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Bill Gassett's comment, February 25, 7:43 PM
Thanks for sharing!
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Being more 'selectively social' may just be the key: Paradigm Shift Time!

Being more 'selectively social' may just be the key: Paradigm Shift Time! | Social Media Engagement | Scoop.it
Are you ignoring the social connections already in your pipeline? Many of us continue to seek new connections, new followers, new likes, new adds to our circle. What are we thinking? Have we forgot...
Bill Gassett's insight:

There is no question that social media can be a major time suck when done right. There are many who think social media is about link dropping and never see any benefit because they never form any relationships who are within the platform using them daily.


If this is what you do then you will never be a social media winner. Social media can be something that can help your business when you commit the necessary time to do so.


In the article Carla explains how you should re-invest time into your social channels to really build relationships that come be a long term benefit. Focus on a few and don't spread yourself too thin.

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5 Ways to Increase the Visibility of Your Curated Content On Scoop.it

5 Ways to Increase the Visibility of Your Curated Content On Scoop.it | Social Media Engagement | Scoop.it

I was recently asked by @Bill Gassett: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions. 


Via Guillaume Decugis
Bill Gassett's insight:

I recently asked @Guillaume Decugis to explain to me how you can get featured in the side panel. He was kind enough to write an awesome blog post to do just that. If you want to gain further visibility at Scoop.it read the post.


You will find that the answers given are fairly simple. Provide great content that others find share worthy. This leads to good things such as recommendations which further increase your chances of being discovered.


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Bill Gassett's comment, February 17, 6:46 PM
Thanks for putting this together!
Tim Blankenship's curator insight, February 18, 8:14 AM

Thanks for this article.  I am new to scoop.it and trying to get on board with the best practices.  These 5 tips will help me to do that.

Two Pens's curator insight, February 18, 10:42 AM

I'm a fan of Scoop It, more so than Paper.li. This article is a good demo of how its curatorial features make the content you choose more visible and helpful to your followers.

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Best WordPress Plugins: 40 Experts Share Top WordPress Plugins

Best WordPress Plugins: 40 Experts Share Top WordPress Plugins | Social Media Engagement | Scoop.it

Best WordPress Plugins: 40 SEO and WordPress experts reveal their 5 favorite free and Premium WordPress Plugins. Amazing content, check it out....

Ileane Smith – BasicBlogTips

This question comes at a really good time because I switched themes recently which caused me to take an even closer look at the plugins I use on Basic Blog Tips. Before I give you my five favs, I want to start off by saying how important it is to have a great theme with basic features built-in. This will make a huge difference in performance and greatly reduce the number of plugins you need to install.

My current theme is Genesis and I use a child theme from Appendipity called Showcase. So right out the gate I don’t need to install any social sharing or following plugins because they are integrated within Showcase.

With all that said, it’s still challenging to pick 5 plugins but I’ll give it a shot.

1. Anti-spam – is the newest one I’m testing to cut down on the time I spend moderating comments. I almost don’t want to give that little secret away because somehow whenever a plugin like this gets popular, the spammers figure out a way to work around it. But it’s so good I have to share it with you guys.

2. AuthorSure – is a plugin that takes all the fuss out of setting up Google Authorship, which is essential for any blog with multiple authors and for bloggers who don’t  want to mess around with code. It adds a nice looking author bio box and a lot of other options as well.

3. Pretty-link Pro – is another must have for anyone doing affiliate marketing. It makes your links easier to remember and it’s also great for YouTubers and Podcasters who want to share links on their shows.

4. WP-Optimize – is a great one to have around. If you haven’t used this one before, the first time you run it, you will most certainly notice that your blog loads faster.

5. P3 Plugin Performance Profiler – will come in handy when you see that your blog is loading slowly. This one will tell you which plugin is causing the issue and give you a complete rundown of the time it takes for each one to load. When you see the load times, I know it will be hard but just un-install the one with the longest load time and you’ll be thankful you did!


Via Ileane Smith
Bill Gassett's insight:

If you are a blogger and are on Wordpress you know how flexible it is as a blogging platform. You can add functionality for just about anything by using "plugins". The article takes a look at 40 of the best plugins surveyed by top social media professionals. Take a look and see if you can find a plugin that could be useful for your content marketing strategy.

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How to Get 5,000 Visitors to Your Next Blog Post... (WITHOUT Google)

How to Get 5,000 Visitors to Your Next Blog Post... (WITHOUT Google) | Social Media Engagement | Scoop.it
So, you've created an EPIC blog post, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation.

Unfortunately, all you heard were crickets....
Bill Gassett's insight:

Do you want to know how you can drastically increase the traffic to your blog without it being from search engines? The article takes you through some great ways to be found online at various social media sites. The great thing about the article though is that that many of the sites are not the true power house like Facebook, Twitter, Linkedin, Pinterest, etc but lesser know sites you may not know about. Take a look as this is a great article for bringing in traffic to your site.

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Facebook & SEO: 5 Ways To Optimize Your Business Page

Facebook & SEO: 5 Ways To Optimize Your Business Page | Social Media Engagement | Scoop.it
These five SEO tips to optimize a Facebook business page can help entrepreneurs maximize online marketing results.
Bill Gassett's insight:

Are you a regular user of your Facebook business page? If so you might as well optimize it as best you can for SEO. See the article on how you can maximize your reach online with your Facebook business page.

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Susan Kay Daniels's curator insight, July 5, 4:40 PM

Easy-peasy to follow tips for optimizing your Facebook page.

 

Warmly,

Susan Daniels

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Who is Using Twitter and How To Get Interaction

Who is Using Twitter and How To Get Interaction | Social Media Engagement | Scoop.it
Twitter has continued to grow over the last 18 months and for some demographics its use has increased by nearly 400%. The explosive growth of the smart phone market has also driven this growth. Who is using Twitter and what demographic groups are tweeting more than ever before?
Bill Gassett's insight:

Twitter is one of the more powerful social media channels. You can reach people very quickly with a short message at Twitter. So do you know the demographics of Twitter and how you can reach these folks? Take a look at the excellent article via Jeff Bullas on using Twitter.

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How to Get More Likes on Your Facebook Page

How to Get More Likes on Your Facebook Page | Social Media Engagement | Scoop.it
Having many likes for your Facebook page ensures you are going to have fans that will visit the next article you write for your blog every time you post the update to your Facebook page. One should develop a strategy in order to get those likes for the page. Here are some ideas on how to develop your strategy and ways to get likes for your Facebook page.
Bill Gassett's insight:

Do you want to get more likes on your Facebook page? I know there are many who love Facebook as a social media platform more than any other. For me it is my least favorite social platform as I like to spend the bulk of my time over at Google+ Bill Gassett. There are many that have not caught on yet to the power of Google Plus and still favor Facebook.


In this article you will see how engagement can increase your likes as well as numerous other tips and tricks.

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202 Bite-Sized Tips To Insanely Increase Your Blog Traffic

202 Bite-Sized Tips To Insanely Increase Your Blog Traffic | Social Media Engagement | Scoop.it
Your ultimate list of tips to increase your blog traffic - the same traffic strategies I used to turn Traffic Generation Café into a profitable blog.
Bill Gassett's insight:
A list of awesome tips by the super Anna Hoffman of traffic generation cafe on how to get more traffic to your blog. Take a look at this exceptional resource of little tid bits of info.
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HootSuite VS Buffer: How Do They Compare

HootSuite VS Buffer: How Do They Compare | Social Media Engagement | Scoop.it
If you are reading this article, then you’ve already made up your mind – You want a tool that will allow you to easily manage your social accounts. You are somewhere in between deciding to join HootSuite or Buffer, and you just can’t make the final decision. This article has been written with a single …
Bill Gassett's insight:

Do you use social media site management tools are do you just randomly post at your own leisure throughout the day. I am often asked if their are social media tools that can post for you. Two such tools are Buffer and Hootsuite. Here is an in-depth analysis of the two  social sharing platforms.

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Pinterest: The Perfect Tool for Real Estate Marketing

Pinterest: The Perfect Tool for Real Estate Marketing | Social Media Engagement | Scoop.it
Learn how to enhance your real estate marketing with Pinterest boards and pins
Bill Gassett's insight:

If you are not using Pinterest as part of your social media marketing strategy then you are missing the boat on getting some serious traffic to your website or blog. Whether you are in the real estate industry or any other business for that matter Pinterest is the perfect vehicle for bringing a new set of eyes to your content.


Pinterest works perfectly for real estate. If you are talented enough to write well and can create some decent graphics you will see a huge spike in those who will come to your site.


In the article you will learn some of the best Pinterest tips for real estate including how to use proper descriptions, creating hashtags, applying for "rich pins", getting a "pin it" button on your website, using group board and much more!

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Kathy Rester Fisher's curator insight, September 3, 1:34 PM

Pinterest NOT just for recipes and crafts!

ScottsdaleHomesoldfast's comment, September 20, 8:44 PM
While searching for the best marketing technique in real estate, I took a commercial real estate class from a lady once who's mantra was, "All real estate is microeconomic." The four P's of marketing apply in real estate too. Placement, Price, Product, Promotion. I had a marketing prof who included a fifth P, which was Person. All of those P's must be in alignment for any marketing strategy to work as intended. Consider who your person is; create the appropriate promotion; put it in a place they will notice it; advertise the desired price and for the desired product. The appropriate and effective marketing mix will be "microeconomic" or geographic specific, more appropriately. I would love to hear your views on this?
Bill Gassett's comment, September 21, 4:54 AM
I do agree with most of that statement!
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How Real Estate Agents Can Use Pinterest For Social Media Exposure

How Real Estate Agents Can Use Pinterest For Social Media Exposure | Social Media Engagement | Scoop.it
How to use Pinterest for real estate social media exposure. If you are a Realtor using Pinterest can drive massive traffic to your site.
Bill Gassett's insight:

Are you a real estate agent who has a blog? Are you using Pinterest as part of your social media marketing strategy? If not you are missing out on a fantastic opportunity to acquire great traffic within your own niche.


Pinterest is one of the best platforms for driving traffic back to your blog. Real Estate is a very visual business. Pinterest is a very visual social channel. They work together like peanut butter and jelly!


Whether you are just starting out using Pinterest or are an advanced user the article gives some great tips on how to use Pinterest to it's maximum potential. In fact the tips don't just apply to the real estate industry but anyone who want to take a go at Pinterest!

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How to Promote Your Blog Content: Social Media Experts Share Marketing Tips

How to Promote Your Blog Content: Social Media Experts Share Marketing Tips | Social Media Engagement | Scoop.it
One challenge that content marketers face is getting traffic to their posts. Over 40 top bloggers and marketing experts share tips to promote content.
Bill Gassett's insight:
Want to drive massive amounts of traffic to your blog? I am going to go out on a limb and guess that the answer is a resounding YES! Take a look at this fantastic resource that shares some of the best social media marketing tips that is sure to increase your contents visibility all across the net!Some of these tools you may be aware of but I am sure there will be a few you have not. Take a look and utilize this free traffic generating advice!
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Tom Horn-Real Estate Appraiser's curator insight, March 10, 5:22 AM

I for one am always striving to get more traffic to my blog so I will be reading this with great anticipation. If you have a real estate blog and need more exposure I hope this helps you out.

Bill Gassett's comment, March 10, 9:30 AM
Thanks for sharing Tom!
Debbie Gartner's curator insight, March 31, 4:30 AM

I love this article.  So many great tips on how to make your blogs and content go further.  It's nice to see some consistent themes as well as fresh ideas.

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LinkedIn Introduces New Insights to See Who's Viewed Your Profile

LinkedIn Introduces New Insights to See Who's Viewed Your Profile | Social Media Engagement | Scoop.it
Have you ever wondered who is checking you out on LinkedIn?
LinkedIn's Who's Viewed Your Profile feature includes new visual analytics and insights into your potential professional suitors.

Via Brian Yanish - MarketingHits.com
Bill Gassett's insight:

Want to know who has been checking you out on Linkedin? You can now see more detailed information on who is viewing your profile. It is now much easier to see if you have a stalker on the loose:)

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Bart van Maanen's curator insight, February 26, 2:35 AM

LinkedIn komt met nieuwe, gevisualiseerde statistieken over bezoeken aan je profiel. 

eProAgi Anderson's curator insight, February 26, 5:59 AM

So who's been viewing you?

Heather Koroll's curator insight, February 26, 5:14 PM

add your insight...

 
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Why Your Brand Shouldn't Fear Using Google Authorship

Why Your Brand Shouldn't Fear Using Google Authorship | Social Media Engagement | Scoop.it
Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?
Bill Gassett's insight:

If you are on Google Plus then you are bound to have heard of the great one known as Mark Traphagen. I like to call him the mayor of Google Plus. Mark always shares exceptional information that people can dig into. You will often be saying to yourself wow that is great info!


Whether you are interested in learning more about Google authorship, general SEO or social media concepts, Mark is has always got the finger on the pulse of what is going on.


In Mark's article he discusses how brands can use Google Plus, why a  photo is worth a thousand words in social, and how brands can use Google Plus.

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8 White Lies About Content Marketing You May Believe

8 White Lies About Content Marketing You May Believe | Social Media Engagement | Scoop.it

Here are 8 White Lies About Content Marketing you may believe:

1. Only publish your best work to YOUR blog.

2. Everyone Can & Should Be Writing Content.

3. Great Content Promotes Itself.
4. Content Marketing & Content Strategy Are The Same Thing.
5. One or two great posts will make all the difference.

6. Long content/short content is best.
7. More content is better than less.
8. Content marketing is the new link building.

Great post that explains each of these "little white lies" about content marketing and curation.


Via Simply Friday, ChaeBae 888-554-0144, Martin (Marty) Smith
Bill Gassett's insight:

This is an excellent article about marketing your content. The article discusses some of the misconceptions that are spread on the internet about content creating and distribution.

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Marilyn Moran's comment, March 1, 2:35 PM
Whoever made the graphic used the logo of the band White Lies. I like them very much so I'm not sure how I feel about that. haha
Martin (Marty) Smith's comment, March 1, 6:18 PM
@Marilyn Moran sorry about using a logo from a band you like. I liked it too, but will be more careful going forward. Thanks for the feedback and no offense meant. Marty
Marilyn Moran's comment, March 2, 7:01 AM
The only offense is that more people don't know about their talent. Anyways, it's all good Marty! :)
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12 Most Little Known Tricks to Use On LinkedIn

12 Most Little Known Tricks to Use On LinkedIn | Social Media Engagement | Scoop.it
Master connector Shelly Kramer shares the 12 Most Little Known Tricks to Use On LinkedIn.

Via Rebekah Radice
Bill Gassett's insight:

Do you like to use Linkedin as part of your social media marketing strategy? I do as I have found some of Linkedin's features to help my reach tremendously. One of my favorites features is the Linkedin groups. There are bound to be some excellent groups in your niche. The Linkedin groups are great places to share your content and engage with others.


What about some of Linkedin's other terrific features? Do you know what they are? Take a look at this article as there are some fantastic Linkedin tips!

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How to promote a Google+ Business Page

How to promote a Google+ Business Page | Social Media Engagement | Scoop.it

Congratulations, you have created or are about to create a Google+ business page!
On Google+ a page can follow anyone, also personal profiles. A page can join communities and create them, too.  A page can +mention anyone, send private messages and engage just like a personal profile: Very different from Facebook.
See the helpful links at the end of this article!

For your page promotion to succeed, keep these five steps in mind:

★ Post good content, not only your own ads
★ Engage with others on comments
★ Share their posts and add your thoughts
★ Join communities
★ Don't spam communities, don't just drop links


Via Jaana Nyström
Bill Gassett's insight:

Are you using Google Plus for your business? If not you should be as i is the only social media platform that is integrated with search. Remember Google Plus is Google boy and girls.


If you are new to Google plus I would concentrate on your personal profile and start engaging people. Once you have built up a decent size following then you can start working on your Google+ business page.


Take a look at the guide here provided here which will give you some great tips on working with your Google Plus business page.

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Jaana Nyström's curator insight, February 14, 3:45 AM

Tips for promoting your Google+ Business Page!

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Leverage Pinterest for Your Business and SEO

Leverage Pinterest for Your Business and SEO | Social Media Engagement | Scoop.it
The exponential growth of Pinterest as a social media platform in recent times can be validated from the fact that it is the fastest site ever to gain ten million followers and in the five months gone by the user base has touched a whopping...

Via Vinita Mundara
Bill Gassett's insight:

Pinterest believe it or not is the #1 traffic source to my blog. Pinterest works really well if you have good visuals and content. The longevity of a pin is far greater than any of social platform as people can continue pinning in-perpetuity where as something shared in another social platform is likely to die off quickly.  Take a look at how you can make Pinterest work for you.

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Vinita Mundara's comment, October 13, 2013 7:16 PM
Hey Carlos, That is ok :) Cheers!
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Add A Pinterest Pin It Button for Your Wordpress Blog

Add A Pinterest Pin It Button for Your Wordpress Blog | Social Media Engagement | Scoop.it
A great Pin It button for Pinterest on your Wordpress site. I will take a look at what this plugin does and the configuration possibilites. It Rocks!
Bill Gassett's insight:

Do you have a Wordpress blog? Do you use Pinterest? If the answer to these questions is yes then you should get yourself a Pinterest pin it button that integrates right into your site for better social sharing! There is nothing better for engagement than to make it easy for someone visiting your blog to be able to pin your blog article over to Pinterest to read later! Pinterest is one of my top social media traffic sources and it can be for you too!

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Kyle Hiscock's curator insight, March 2, 6:18 AM

Pinterest is an excellent website for personal use but also a great tool for business owners!  If you have a website or blog, you should have a "PIN IT" button tool installed.  It makes it extremely easy for Pinterest users to "PIN" your websites/blogs photos!  

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How to Measure Social Media ROI with These Dead Simple Ways

How to Measure Social Media ROI with These Dead Simple Ways | Social Media Engagement | Scoop.it
How do you figure out the money you spent on social media was worth it? Learn how to estimate your social media ROI with these dead simple ways.
Bill Gassett's insight:

Here is an excellent article about how to measure your return in social media across all of the networks that you use most. How do you measure if what you are posting is working? Is the social engagement there? Are you getting the social signals that you should be? Take a look at this excellent article about how to measure social engagement.

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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Social Media Engagement | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.

Via Mike Allton
Bill Gassett's insight:

Do you want to know how to share your posts onto your business pages at Google Plus? Take a look at Mike Alton's excellent article on the ways to do so!

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Mike Allton's curator insight, February 8, 8:25 AM

How to Schedule Google+ Posts, The Complete Guide

Scheduling posts and activity to Google+ is one of the most common questions, probably because everyone wants to be able to do it at one time or another, and of course Google+ offers no such option built-in.

But to complicate matters more, the array of third-party tools that are available aren't all the same. Essentially, some support personal profiles, while others only support brand pages.

While there isn't yet a single tool to rule them all, I can offer you a complete comparison of the free tools and techniques, some additional paid social media management tools that make for great options, and even debunk a few myths and legends that really don't work at all.

Learn more: http://owl.li/tpYkW 

Of all the tools available, is there one that you rely on the most? Are there any that I've completely missed and need to review pronto?

Thanks! And if this is a hot topic for you, please share and bookmark as I will be keeping this post updated as options develop.

#Google+ #GooglePlus  #GooglePlusTips #EvanG+

Claudia Beggiato's curator insight, February 11, 4:15 AM

It's a complete explanation of how to set up Google+ scheluled posts and all tools available. Very Very Interesting