Social Media Effectiveness
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How to Benefit from the LinkedIn Publishing Platform |

How to Benefit from the LinkedIn Publishing Platform | | Social Media Effectiveness | Scoop.it

A fantastic tool tahUse the LinkedIn Publishing Platform to create, publish and showcase your blog high-quality content to your professional network and build your influence.

Chuck Bartok's insight:

A fantastic Tool that has my attention, for sure. I expect to use it on a regular basis

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Social Media Effectiveness
Tips and tricks for effectively using Social Media for Growing YOUR Business
Curated by Chuck Bartok
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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | Social Media Effectiveness | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner

Via janlgordon
Chuck Bartok's insight:
Blogging is and has been a rewarding effort .

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janlgordon's curator insight, March 22, 5:15 PM

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Kris Habl's curator insight, March 25, 10:14 AM
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How to Better Understand Your Customers

How to Better Understand Your Customers | Social Media Effectiveness | Scoop.it
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in…

Via janlgordon
Chuck Bartok's insight:
The Digital Age has allowed savvy business persons to really know their Customer Persona
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janlgordon's curator insight, February 24, 11:16 PM

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

 

The new digital-centric world and customer reach.

 

New Customer Approaches Emerge in the Digital Age

 

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

 

Zambito explains different methods of reaching your audience in the midst of a digital age.

 

Here's what caught my attention:

 

  • Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

 

  • In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

 

  • The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Chuck Bartok from Basic Blog Tips
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17 Top Blogs about Blogging for Your Daily Reading Regime

17 Top Blogs about Blogging for Your Daily Reading Regime | Social Media Effectiveness | Scoop.it
"Ideas are commodities. Execution is not.” Want to be relevant in 2017? Then allow yourself to be led by these top blogs about blogging:

Via Ileane Smith
Chuck Bartok's insight:
Always beneficial to read the blogs of others, especially in your niche
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The Missing Link: Merging Social Media With SEO

The Missing Link:  Merging Social Media With SEO | Social Media Effectiveness | Scoop.it
Has your SEO strategy flatlined? Are you interested in leveraging social media to improve your SEO? Well, I will let you in on a little secret.

Via Scott McElreath
Chuck Bartok's insight:
Interesting ideas...
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d roy's curator insight, August 21, 2015 12:00 AM
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Audio Opinion Editorials, Geneva Shore Report

Audio Opinion Editorials, Geneva Shore Report | Social Media Effectiveness | Scoop.it
Each week our senior editor, James Strauss, publishes a…

Via James Strauss
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Podcasting a newspaper..That is a clever idea

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James Strauss's curator insight, June 26, 2015 12:16 PM

We are now Podcasting our editorials and weekly newspaper. So now in Print, Digital and Podcasted. Hope we are covering all bases?

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The Experience of Twitter Marketing

The Experience of Twitter Marketing | Social Media Effectiveness | Scoop.it
Marketing has moved to an advanced level involving use of online platforms to build up customers and generate sales. Guest post by Rebecca Burton: This is evident through the device of online payme...

Via Mike Barnes
Chuck Bartok's insight:

Are you using Twitter effectively.  Just started back 

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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Social Media Effectiveness | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Chuck Bartok's insight:

Social Media has a real impact for those who apply effective tactics

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What Marketing Heads Are Missing

What Marketing Heads Are Missing | Social Media Effectiveness | Scoop.it
Marketing has expanded over the last decade with the rise of digital technology and social media. As a result there are more and more "marketers" either entering the field or moving into digital marketing. With a new marketing expert popping up every minute in the web, the advice and services in this area are overflowing.
Chuck Bartok's insight:

Unfortunately it seems very few have enjoyed HANDS-ON Business experience and fail to listen to the market easily

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Outpour – Go Find the Beauty in People, and Tell Them

Outpour – Go Find the Beauty in People, and Tell Them | Social Media Effectiveness | Scoop.it
Outpour is a social mobile app that lets you write anonymous appreciative messages for people you ca...
Chuck Bartok's insight:

This is an APP I could go for!

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New Facebook Terms: What Marketers Need to Know

New Facebook Terms: What Marketers Need to Know | Social Media Effectiveness | Scoop.it
Did you know new changes are coming to Facebook as of January 1, 2015?Want to know what it all means to marketers?If you're like most people, you won't want to sit down and compare line-by-line to find out the exact changes. That's why we've done it for you.In this ar
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Great article to digest.

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A cautionary tale: Putting your business in the hands of Facebook - Schaefer Marketing Solutions: We Help Businesses {grow}

A cautionary tale: Putting your business in the hands of Facebook - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Effectiveness | Scoop.it
Why do we need a website when we have Facebook? Let us count the ways!
Chuck Bartok's insight:

Listen my friends to this VERY sage advice

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Former Google+ designer slams the service for being 'Facebook lite'

Former Google+ designer slams the service for being 'Facebook lite' | Social Media Effectiveness | Scoop.it
Google+ is a social network "adrift at sea," a former Google employee who worked on the service says, representing a big missed opportunity for the company.
Chuck Bartok's insight:

Are you using Google+?
Your results?

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Head In The Sand With Your Personal Brand?

Head In The Sand With Your Personal Brand? | Social Media Effectiveness | Scoop.it
Hiring companies are using social media more than ever to find the best of the best candidates. Here are some ideas to optimize your personal brand.
Chuck Bartok's insight:

Greta tips if one is seeking employment. Use Social Media wisely

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How To Spot Leadership Potential In Millennials

How To Spot Leadership Potential In Millennials | Social Media Effectiveness | Scoop.it
I’ve said it dozens of times: millennials are some of the sharpest, hardest-working employees out there, and I’m proud that they comprise over half of my team at Vanderbloemen. Here are several key attributes to look for when interviewing a millennial in order to discern their leadership potential.

Via donhornsby
Chuck Bartok's insight:
The premise is correct, but one maybe spends too much  time sifting through candidates to find the ones who own a Value System to succeed and not be expected to begin at the top.
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donhornsby's curator insight, February 28, 8:26 AM
Don’t miss out on the leadership potential of this bright generation. They have so much to offer.
 
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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | Social Media Effectiveness | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing

Via janlgordon
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janlgordon's curator insight, February 1, 5:33 PM

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Carl david ceder's curator insight, February 23, 7:09 AM
Frank SanPietro ~ How Memes and Infographics Can Aid Your Visual Marketing
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THE SECOND DAY, 30 Days Has September

THE SECOND DAY, 30 Days Has September | Social Media Effectiveness | Scoop.it
24 hours before I’d been asleep on an Air Force base in California, now dumped from a helicopter in Vietnam. Just out of Fort Sill, 2nd Lt. James Strauss

Via Jack Humphrey
Chuck Bartok's insight:
This is such a riveting journal of a young Lieutenant's 30 days in Vietnam. He is doing something few authors do. Allowing book to be read on Website and still offering Kindle and Paperback.
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Jack Humphrey's curator insight, January 7, 2:40 PM
im, Riveting… Shit you went through the wringer. Glad you made it back to the world. You ever read Dispatches by Michael Herr? I just re-read it after some 30 years. Mike just died a month or so ago. I read it in his honor. I remembered that it made me nervous and jerky the first time I read it. Well,it did it again when I re- read it… Your writing style reminds me of Mike.. Thanks…
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How to Master Social Marketing Quickly and Effectively

How to Master Social Marketing Quickly and Effectively | Social Media Effectiveness | Scoop.it

The Internet is making meaningful and paradigm-shifting inroads into the way we live our lives. 

Did you know that in the last three years, one in six marriages were the culmination of relationships started online?

“Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers,” writes Sujan Patel, author of 100 Days of Growth.

As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here’s a crash course in social media marketing.


Via Kamal Bennani, Gerrit Bes
Chuck Bartok's insight:

Good article. Worth the time

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Marco Favero's curator insight, July 11, 2015 11:17 AM

aggiungi la tua intuizione ...

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Arch Patton, Down in the Valley, Chapter 13

Arch Patton, Down in the Valley, Chapter 13 | Social Media Effectiveness | Scoop.it
Arch took a seat next to Virginia who acted like he wasn't there, staring at her upraised menu, as if it offered something other than common island fare. Ahi and Matisse sat across with General DeWare ......

Via James Strauss
Chuck Bartok's insight:

I have reading this series from the beginning. Riveting and I enjoy the Hawaiian Travelogue woven through the adventure

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James Strauss's curator insight, July 12, 2015 2:01 PM

Chapter 14 to be posted very Soon

Rescooped by Chuck Bartok from Latest Social Media News
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Find Your Actionable Social Media Strategy

Find Your Actionable Social Media Strategy | Social Media Effectiveness | Scoop.it

Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.


Via Kamal Bennani, Gerrit Bes
Chuck Bartok's insight:

Article makes good sense. Trending is imprtant for some aspects of Social Media

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Top 10 Ways to Improve Your Social Media Marketing |

Top 10 Ways to Improve Your Social Media Marketing | | Social Media Effectiveness | Scoop.it
Five years ago Social Media Examiner launched to help business owners learn how to best use social media. Here are some of our most popular posts.
Chuck Bartok's insight:

Always good info from Social media Examiner

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Keep Your Customers as Close as Family

Keep Your Customers as Close as Family | Social Media Effectiveness | Scoop.it
At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Chuck Bartok's insight:

A lot of wisdom shared in this article

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You Can Build It, Your Business

You Can Build It, Your Business | Social Media Effectiveness | Scoop.it

7 Years of informative Podcast-Talk Show focusing on Building YOUR businessPreview and download the podcast You Can Build It, Your Business on iTunes. Read episode descriptions and customer reviews.

Chuck Bartok's insight:

7 Year Talk Show focusing on Building YOUR business with effective Social Media and traditional business systems

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6 Tips For Social Media Marketing For Small Business

6 Tips For Social Media Marketing For Small Business | Social Media Effectiveness | Scoop.it
Of all the marketing channels, social media is the most cost efficient. We talk about why you should choose social media marketing for small business
Chuck Bartok's insight:

Sound advice. But it does take a scheduled Time committment

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donhornsby's curator insight, December 29, 2014 8:31 AM

(From the article): Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

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I Don’t Do Twitter -

I Don’t Do Twitter - | Social Media Effectiveness | Scoop.it
Why do so many people say "I don't do Twitter?" Why you should give Twitter a second look.
Chuck Bartok's insight:

I am re-visiting and feeling rewarded. Years ago Twitter was instrumental in our selling a lot of Oranges! 

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3 Reasons Why I Hate Relationship Marketing

3 Reasons Why I Hate Relationship Marketing | Social Media Effectiveness | Scoop.it
Here is what aggravates me about relationship marketing in social media. These are things about relationship marketing that people don't understand.
Chuck Bartok's insight:

Worthwhile read and refresher "course"

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