Social Media Effectiveness
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52 Totally Free Resources For Better Blogging

52 Totally Free Resources For Better Blogging | Social Media Effectiveness | Scoop.it
Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.

Via Martin (Marty) Smith
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Worth the read...
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Thomas Wooldridge's comment, April 19, 2013 11:03 AM
Great Share!
Robert Kempster's curator insight, April 28, 2013 1:15 PM

Cool resources for any blogger.

Nedko Aldev's curator insight, May 12, 2013 9:22 AM

add your insight...

 
Social Media Effectiveness
Tips and tricks for effectively using Social Media for Growing YOUR Business
Curated by Chuck Bartok
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The Missing Link: Merging Social Media With SEO

The Missing Link:  Merging Social Media With SEO | Social Media Effectiveness | Scoop.it
Has your SEO strategy flatlined? Are you interested in leveraging social media to improve your SEO? Well, I will let you in on a little secret.

Via Scott McElreath
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Interesting ideas...
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d roy's curator insight, August 21, 2015 12:00 AM
REACH YOUR DESTINATION.DO'T RUN AFTER JOBS, JOBS WILL RUN AFTER YOU. INTERN-WINTER-SUMMER TRAINING PROGRAM @ DOCCKOLKATA. docckolkata is Training Institute, building the bright careers of the students & docc software solution is a software design-development company under DOCC Group. GET TRAINED FOR A REWARDING CAREER IN IT (PHP-object oriented - My Sql- CMS-Wordpress-Web Design-SEO-Jquery-Cake php-Codignator- Java-J2ee-Core Java-Adv. Java -Web Application - Android-mobile application development- Internship Training - live projects & Placement)by docckolkata. Job is assured for dedicated docc-trained up students. Call: 9433526196 or Mail:docc2008@gmail.com / info@docckolkata.com Visit www.docckolkata.com / http://www.docckolkata.com/softsol
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Audio Opinion Editorials, Geneva Shore Report

Audio Opinion Editorials, Geneva Shore Report | Social Media Effectiveness | Scoop.it
Each week our senior editor, James Strauss, publishes a…

Via James Strauss
Chuck Bartok's insight:

Podcasting a newspaper..That is a clever idea

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James Strauss's curator insight, June 26, 2015 12:16 PM

We are now Podcasting our editorials and weekly newspaper. So now in Print, Digital and Podcasted. Hope we are covering all bases?

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The Experience of Twitter Marketing

The Experience of Twitter Marketing | Social Media Effectiveness | Scoop.it
Marketing has moved to an advanced level involving use of online platforms to build up customers and generate sales. Guest post by Rebecca Burton: This is evident through the device of online payme...

Via Mike Barnes
Chuck Bartok's insight:

Are you using Twitter effectively.  Just started back 

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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Social Media Effectiveness | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Chuck Bartok's insight:

Social Media has a real impact for those who apply effective tactics

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What Marketing Heads Are Missing

What Marketing Heads Are Missing | Social Media Effectiveness | Scoop.it
Marketing has expanded over the last decade with the rise of digital technology and social media. As a result there are more and more "marketers" either entering the field or moving into digital marketing. With a new marketing expert popping up every minute in the web, the advice and services in this area are overflowing.
Chuck Bartok's insight:

Unfortunately it seems very few have enjoyed HANDS-ON Business experience and fail to listen to the market easily

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Outpour – Go Find the Beauty in People, and Tell Them

Outpour – Go Find the Beauty in People, and Tell Them | Social Media Effectiveness | Scoop.it
Outpour is a social mobile app that lets you write anonymous appreciative messages for people you ca...
Chuck Bartok's insight:

This is an APP I could go for!

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New Facebook Terms: What Marketers Need to Know

New Facebook Terms: What Marketers Need to Know | Social Media Effectiveness | Scoop.it
Did you know new changes are coming to Facebook as of January 1, 2015?Want to know what it all means to marketers?If you're like most people, you won't want to sit down and compare line-by-line to find out the exact changes. That's why we've done it for you.In this ar
Chuck Bartok's insight:

Great article to digest.

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A cautionary tale: Putting your business in the hands of Facebook - Schaefer Marketing Solutions: We Help Businesses {grow}

A cautionary tale: Putting your business in the hands of Facebook - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Effectiveness | Scoop.it
Why do we need a website when we have Facebook? Let us count the ways!
Chuck Bartok's insight:

Listen my friends to this VERY sage advice

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Former Google+ designer slams the service for being 'Facebook lite'

Former Google+ designer slams the service for being 'Facebook lite' | Social Media Effectiveness | Scoop.it
Google+ is a social network "adrift at sea," a former Google employee who worked on the service says, representing a big missed opportunity for the company.
Chuck Bartok's insight:

Are you using Google+?
Your results?

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Head In The Sand With Your Personal Brand?

Head In The Sand With Your Personal Brand? | Social Media Effectiveness | Scoop.it
Hiring companies are using social media more than ever to find the best of the best candidates. Here are some ideas to optimize your personal brand.
Chuck Bartok's insight:

Greta tips if one is seeking employment. Use Social Media wisely

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WordPress vs. Blogger — The Good, The Bad, And The Ugly

WordPress vs. Blogger — The Good, The Bad, And The Ugly | Social Media Effectiveness | Scoop.it
As the world of the internet has grown, both the potential and popularity behind blogging has skyrocketed. As blogging became a growing trend, new genres of bloggers began to appear on the scene. The traveling blogger, the causal blogger, the professional blogger, and so on.
All these bloggers wanted the...
Chuck Bartok's insight:

Great argument reinforcing my decision years ago to go WP.org

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How to Improve Your Facebook News Feed Visibility |

How to Improve Your Facebook News Feed Visibility | | Social Media Effectiveness | Scoop.it
The Best Facebook Link Format to Use

The answer is the first one: use text and links with a preview to get the most visibility. Facebook announced that this type of link would be given more competitive reach than the other two. Remember, this is the default format when you add a link to a status update.

However, there are ways to make a link preview more eye-catching. While Facebook automatically pulls a selection of images from which you can choose, you also have the option to upload your own image
Chuck Bartok's insight:

Smart advice Form Social Media examiner

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70 Ways To Market Your Business On Pinterest

70 Ways To Market Your Business On Pinterest | Social Media Effectiveness | Scoop.it
How do you effectively market your business on Pinterest? Pinterest is still a relatively new kid on the block, but there has been an awful lot of buzz around the fact that it is one of the fastest g…
Chuck Bartok's insight:

Fantastic and well written help guide. Pinterest is 3-4 top referrer for many of our Client's site

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How to Master Social Marketing Quickly and Effectively

How to Master Social Marketing Quickly and Effectively | Social Media Effectiveness | Scoop.it

The Internet is making meaningful and paradigm-shifting inroads into the way we live our lives. 

Did you know that in the last three years, one in six marriages were the culmination of relationships started online?

“Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers,” writes Sujan Patel, author of 100 Days of Growth.

As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here’s a crash course in social media marketing.


Via Kamal Bennani, Gerrit Bes
Chuck Bartok's insight:

Good article. Worth the time

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Marco Favero's curator insight, July 11, 2015 11:17 AM

aggiungi la tua intuizione ...

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Arch Patton, Down in the Valley, Chapter 13

Arch Patton, Down in the Valley, Chapter 13 | Social Media Effectiveness | Scoop.it
Arch took a seat next to Virginia who acted like he wasn't there, staring at her upraised menu, as if it offered something other than common island fare. Ahi and Matisse sat across with General DeWare ......

Via James Strauss
Chuck Bartok's insight:

I have reading this series from the beginning. Riveting and I enjoy the Hawaiian Travelogue woven through the adventure

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James Strauss's curator insight, July 12, 2015 2:01 PM

Chapter 14 to be posted very Soon

Rescooped by Chuck Bartok from Latest Social Media News
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Find Your Actionable Social Media Strategy

Find Your Actionable Social Media Strategy | Social Media Effectiveness | Scoop.it

Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.


Via Kamal Bennani, Gerrit Bes
Chuck Bartok's insight:

Article makes good sense. Trending is imprtant for some aspects of Social Media

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Top 10 Ways to Improve Your Social Media Marketing |

Top 10 Ways to Improve Your Social Media Marketing | | Social Media Effectiveness | Scoop.it
Five years ago Social Media Examiner launched to help business owners learn how to best use social media. Here are some of our most popular posts.
Chuck Bartok's insight:

Always good info from Social media Examiner

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Keep Your Customers as Close as Family

Keep Your Customers as Close as Family | Social Media Effectiveness | Scoop.it
At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Chuck Bartok's insight:

A lot of wisdom shared in this article

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You Can Build It, Your Business

You Can Build It, Your Business | Social Media Effectiveness | Scoop.it

7 Years of informative Podcast-Talk Show focusing on Building YOUR businessPreview and download the podcast You Can Build It, Your Business on iTunes. Read episode descriptions and customer reviews.

Chuck Bartok's insight:

7 Year Talk Show focusing on Building YOUR business with effective Social Media and traditional business systems

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6 Tips For Social Media Marketing For Small Business

6 Tips For Social Media Marketing For Small Business | Social Media Effectiveness | Scoop.it
Of all the marketing channels, social media is the most cost efficient. We talk about why you should choose social media marketing for small business
Chuck Bartok's insight:

Sound advice. But it does take a scheduled Time committment

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donhornsby's curator insight, December 29, 2014 8:31 AM

(From the article): Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

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I Don’t Do Twitter -

I Don’t Do Twitter - | Social Media Effectiveness | Scoop.it
Why do so many people say "I don't do Twitter?" Why you should give Twitter a second look.
Chuck Bartok's insight:

I am re-visiting and feeling rewarded. Years ago Twitter was instrumental in our selling a lot of Oranges! 

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3 Reasons Why I Hate Relationship Marketing

3 Reasons Why I Hate Relationship Marketing | Social Media Effectiveness | Scoop.it
Here is what aggravates me about relationship marketing in social media. These are things about relationship marketing that people don't understand.
Chuck Bartok's insight:

Worthwhile read and refresher "course"

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How to Use Google Analytics Behavior Reports to Optimize Your Content

How to Use Google Analytics Behavior Reports to Optimize Your Content | Social Media Effectiveness | Scoop.it
Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions. In this article I'll share how Google Analytics Behavior reports let you assess the…
Chuck Bartok's insight:

I was glad for this review. Analyzing some of my sites opened eyes to needed changes

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10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips]

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | Social Media Effectiveness | Scoop.it

Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:

Biznlogy

1. Ask Questions, Respond to Answers

2. Personalize

3. Test ‘Em

Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).

7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs

Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.

Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.

Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.

Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).

Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.

Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.

Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.





Via Thomas Faltin, Martin (Marty) Smith
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Thomas Faltin's comment, October 13, 2014 3:24 PM
Martin, thanks for sharing!
malek's curator insight, October 15, 2014 6:42 PM

People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?

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How to Write an In-Depth Post in Less Than Two Hours

How to Write an In-Depth Post in Less Than Two Hours | Social Media Effectiveness | Scoop.it
Learn how Neil Patel creates 2,000-word posts in two hours.
Chuck Bartok's insight:

Powerful advice for writing solid content

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