Did you know new changes are coming to Facebook as of January 1, 2015?Want to know what it all means to marketers?If you're like most people, you won't want to sit down and compare line-by-line to find out the exact changes. That's why we've done it for you.In this ar
As the world of the internet has grown, both the potential and popularity behind blogging has skyrocketed. As blogging became a growing trend, new genres of bloggers began to appear on the scene. The traveling blogger, the causal blogger, the professional blogger, and so on. All these bloggers wanted the...
Chuck Bartok's insight:
Great argument reinforcing my decision years ago to go WP.org
The answer is the first one: use text and links with a preview to get the most visibility. Facebook announced that this type of link would be given more competitive reach than the other two. Remember, this is the default format when you add a link to a status update.
However, there are ways to make a link preview more eye-catching. While Facebook automatically pulls a selection of images from which you can choose, you also have the option to upload your own image
As the most popular content management system (CMS) in the world WordPress is likely to be the first platform that many look to when considering a website. Whether the site is for them as an individual, business, non-profit or something else entirely, the WordPress community has most likely figured out a way...
Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions. In this article I'll share how Google Analytics Behavior reports let you assess the…
Chuck Bartok's insight:
I was glad for this review. Analyzing some of my sites opened eyes to needed changes
Marty Note I like Biznology's 3 Tips to increase engagement so much I added a few:
1. Ask Questions, Respond to Answers
3. Test ‘Em
Scenttrail 4. Curate Simple (i.e. not mean) controversy. 5. Curate Social Content. 6. Tap Branded Content (manufacturers or gurus).
7. Polls and Surveys. 8. Guest Posts. 9. Ambassadors. 10. Test for Engagement with new KPIs
Controversy When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.