Social Media Effe...
Follow
Find
2.5K views | +0 today
 
Scooped by Chuck Bartok
onto Social Media Effectiveness
Scoop.it!

List Building | How to Build a List | Dukeo.com

List Building | How to Build a List | Dukeo.com | Social Media Effectiveness | Scoop.it
List Building 101 the Big Money is in Recurring Customers and the Best Way to Get Them to Your Site is Building Mailing Lists, Click Here to Learn More!
Chuck Bartok's insight:
6,000+ valuable words regarding the essence of list building
more...
No comment yet.

From around the web

Social Media Effectiveness
Tips and tricks for effectively using Social Media for Growing YOUR Business
Curated by Chuck Bartok
Your new post is loading...
Your new post is loading...
Scooped by Chuck Bartok
Scoop.it!

Top 10 Ways to Improve Your Social Media Marketing |

Top 10 Ways to Improve Your Social Media Marketing | | Social Media Effectiveness | Scoop.it
Five years ago Social Media Examiner launched to help business owners learn how to best use social media. Here are some of our most popular posts.
Chuck Bartok's insight:

Always good info from Social media Examiner

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

Keep Your Customers as Close as Family

Keep Your Customers as Close as Family | Social Media Effectiveness | Scoop.it
At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Chuck Bartok's insight:

A lot of wisdom shared in this article

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

You Can Build It, Your Business

You Can Build It, Your Business | Social Media Effectiveness | Scoop.it

7 Years of informative Podcast-Talk Show focusing on Building YOUR businessPreview and download the podcast You Can Build It, Your Business on iTunes. Read episode descriptions and customer reviews.

Chuck Bartok's insight:

7 Year Talk Show focusing on Building YOUR business with effective Social Media and traditional business systems

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

6 Tips For Social Media Marketing For Small Business

6 Tips For Social Media Marketing For Small Business | Social Media Effectiveness | Scoop.it
Of all the marketing channels, social media is the most cost efficient. We talk about why you should choose social media marketing for small business
Chuck Bartok's insight:

Sound advice. But it does take a scheduled Time committment

more...
donhornsby's curator insight, December 29, 2014 8:31 AM

(From the article): Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

Scooped by Chuck Bartok
Scoop.it!

I Don’t Do Twitter -

I Don’t Do Twitter - | Social Media Effectiveness | Scoop.it
Why do so many people say "I don't do Twitter?" Why you should give Twitter a second look.
Chuck Bartok's insight:

I am re-visiting and feeling rewarded. Years ago Twitter was instrumental in our selling a lot of Oranges! 

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

3 Reasons Why I Hate Relationship Marketing

3 Reasons Why I Hate Relationship Marketing | Social Media Effectiveness | Scoop.it
Here is what aggravates me about relationship marketing in social media. These are things about relationship marketing that people don't understand.
Chuck Bartok's insight:

Worthwhile read and refresher "course"

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

How to Use Google Analytics Behavior Reports to Optimize Your Content

How to Use Google Analytics Behavior Reports to Optimize Your Content | Social Media Effectiveness | Scoop.it
Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions. In this article I'll share how Google Analytics Behavior reports let you assess the…
Chuck Bartok's insight:

I was glad for this review. Analyzing some of my sites opened eyes to needed changes

more...
No comment yet.
Rescooped by Chuck Bartok from Curation Revolution
Scoop.it!

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips]

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | Social Media Effectiveness | Scoop.it

Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:

Biznlogy

1. Ask Questions, Respond to Answers

2. Personalize

3. Test ‘Em

Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).

7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs

Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.

Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.

Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.

Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).

Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.

Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.

Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.





Via Thomas Faltin, Martin (Marty) Smith
more...
Thomas Faltin's comment, October 13, 2014 3:24 PM
Martin, thanks for sharing!
malek's curator insight, October 15, 2014 6:42 PM

People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?

Scooped by Chuck Bartok
Scoop.it!

How to Write an In-Depth Post in Less Than Two Hours

How to Write an In-Depth Post in Less Than Two Hours | Social Media Effectiveness | Scoop.it
Learn how Neil Patel creates 2,000-word posts in two hours.
Chuck Bartok's insight:

Powerful advice for writing solid content

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

7 Ancient Archetypes Your Brand Storytelling Should Use

7 Ancient Archetypes Your Brand Storytelling Should Use | Social Media Effectiveness | Scoop.it
The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist. Th...
Chuck Bartok's insight:

7 Great Story telling Systems. Are you using any

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

The History and Power of Hashtags in Social Media Marketing (Infographic)

The History and Power of Hashtags in Social Media Marketing (Infographic) | Social Media Effectiveness | Scoop.it
The proliferation and use of hashtags have grown to tremendous popularity that the use of this symbol have become associated to trends in social media.
Chuck Bartok's insight:

A VERY informative Infograph that opens some ideas.

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

How to Create Sharable Social Media Images: 3 Powerful Tools |

How to Create Sharable Social Media Images: 3 Powerful Tools | | Social Media Effectiveness | Scoop.it
Do you include sharable social media images with your articles and updates? This article shows three online design tools to make your own sharable images.
Chuck Bartok's insight:

Are you using Images to YOUR advantage. This article helped me. Going to play with PicMonkey

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

3 Tips To Build Relationships on Google Plus

3 Tips To Build Relationships on Google Plus | Social Media Effectiveness | Scoop.it
3 major ways that social media and relationship marketing goes together on Google Plus and how you can stand out and build opportunities for yourself!
Chuck Bartok's insight:

Wade Harman has don a great job sharing these valuable tips. They apply to most venues of Social Media

more...
No comment yet.
Suggested by Ross Quintana
Scoop.it!

What Marketing Heads Are Missing

What Marketing Heads Are Missing | Social Media Effectiveness | Scoop.it
Marketing has expanded over the last decade with the rise of digital technology and social media. As a result there are more and more "marketers" either entering the field or moving into digital marketing. With a new marketing expert popping up every minute in the web, the advice and services in this area are overflowing.
Chuck Bartok's insight:

Unfortunately it seems very few have enjoyed HANDS-ON Business experience and fail to listen to the market easily

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

Outpour – Go Find the Beauty in People, and Tell Them

Outpour – Go Find the Beauty in People, and Tell Them | Social Media Effectiveness | Scoop.it
Outpour is a social mobile app that lets you write anonymous appreciative messages for people you ca...
Chuck Bartok's insight:

This is an APP I could go for!

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

New Facebook Terms: What Marketers Need to Know

New Facebook Terms: What Marketers Need to Know | Social Media Effectiveness | Scoop.it
Did you know new changes are coming to Facebook as of January 1, 2015?Want to know what it all means to marketers?If you're like most people, you won't want to sit down and compare line-by-line to find out the exact changes. That's why we've done it for you.In this ar
Chuck Bartok's insight:

Great article to digest.

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

A cautionary tale: Putting your business in the hands of Facebook - Schaefer Marketing Solutions: We Help Businesses {grow}

A cautionary tale: Putting your business in the hands of Facebook - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media Effectiveness | Scoop.it
Why do we need a website when we have Facebook? Let us count the ways!
Chuck Bartok's insight:

Listen my friends to this VERY sage advice

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

Former Google+ designer slams the service for being 'Facebook lite'

Former Google+ designer slams the service for being 'Facebook lite' | Social Media Effectiveness | Scoop.it
Google+ is a social network "adrift at sea," a former Google employee who worked on the service says, representing a big missed opportunity for the company.
Chuck Bartok's insight:

Are you using Google+?
Your results?

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

Head In The Sand With Your Personal Brand?

Head In The Sand With Your Personal Brand? | Social Media Effectiveness | Scoop.it
Hiring companies are using social media more than ever to find the best of the best candidates. Here are some ideas to optimize your personal brand.
Chuck Bartok's insight:

Greta tips if one is seeking employment. Use Social Media wisely

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

WordPress vs. Blogger — The Good, The Bad, And The Ugly

WordPress vs. Blogger — The Good, The Bad, And The Ugly | Social Media Effectiveness | Scoop.it
As the world of the internet has grown, both the potential and popularity behind blogging has skyrocketed. As blogging became a growing trend, new genres of bloggers began to appear on the scene. The traveling blogger, the causal blogger, the professional blogger, and so on.
All these bloggers wanted the...
Chuck Bartok's insight:

Great argument reinforcing my decision years ago to go WP.org

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

How to Improve Your Facebook News Feed Visibility |

How to Improve Your Facebook News Feed Visibility | | Social Media Effectiveness | Scoop.it
The Best Facebook Link Format to Use

The answer is the first one: use text and links with a preview to get the most visibility. Facebook announced that this type of link would be given more competitive reach than the other two. Remember, this is the default format when you add a link to a status update.

However, there are ways to make a link preview more eye-catching. While Facebook automatically pulls a selection of images from which you can choose, you also have the option to upload your own image
Chuck Bartok's insight:

Smart advice Form Social Media examiner

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

70 Ways To Market Your Business On Pinterest

70 Ways To Market Your Business On Pinterest | Social Media Effectiveness | Scoop.it
How do you effectively market your business on Pinterest? Pinterest is still a relatively new kid on the block, but there has been an awful lot of buzz around the fact that it is one of the fastest g…
Chuck Bartok's insight:

Fantastic and well written help guide. Pinterest is 3-4 top referrer for many of our Client's site

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

Why It's OK That Google Killed Authorship - Jack Humphrey

Why It's OK That Google Killed Authorship - Jack Humphrey | Social Media Effectiveness | Scoop.it
If you are focused on Authority, then nothing that any third party does (such as Google's failed Authorship experiment) should harm your business. In other
Chuck Bartok's insight:

Has Google decision affected YOUR authority position?

We see NO affect

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

Build Strong Brand Storytelling From the Inside Out

Build Strong Brand Storytelling From the Inside Out | Social Media Effectiveness | Scoop.it
Our employees are at the heart of what makes brand storytelling come to life and create meaningful experiences for customers. If we expect to be able to go "all-in" with successful content marketin...
Chuck Bartok's insight:

Are you improving your storytelling skills?Are they the key to successful Content marketing?

more...
No comment yet.
Scooped by Chuck Bartok
Scoop.it!

The Benefits Of A Single Page WordPress Website (And How To Create One)

The Benefits Of A Single Page WordPress Website (And How To Create One) | Social Media Effectiveness | Scoop.it
As the most popular content management system (CMS) in the world WordPress is likely to be the first platform that many look to when considering a website. Whether the site is for them as an individual, business, non-profit or something else entirely, the WordPress community has most likely figured out a way...
Chuck Bartok's insight:

Great ideas shared here.....

more...
No comment yet.