Social Media Effectiveness

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Google on Thursday announced a small Gmail update that lets you create Google Calendar events directly from your email. The new feature is rolling out to everyone with the English (US) ...

Statistically, you probably have six or more social networks. I have at least twice that. How do you use them all? Does one hold more or different value to you over others? Here are my social media uses.

After I sold my fence business that I had built up to $50k per month in sales using only twitter and a blog (read that story here) I planned to build a

This post is about the idea that ever increasing inbound marketing or content marketing is not sustainable. It explores what to do as a marketer and as a company.

Those article directories will tell you that if you publish your articles on their site other bloggers will use them as content on their own blogs, carryin

What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it? That's the question Alex, a freelanc

In considering our own content marketing success (or lack there of) it's easy to look those who've achieved at the highest level and wonder why we weren't chosen.

Writing is scary. Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see. We feel vulnerable.

For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure.

“Our content isn’t producing the results we want.” As a content marketing consultant, I hear this one often. As a content consumer, I see why—all

Are you giving Facebook News Feed ads a bad name? Some marketers continue to use them in ways that anger users. But it's completely unnecessary.

The definitive guide to Google Analytics, from A to Z. If you are seeking knowledge of all aspects of Google Analytics, look no further!

A step by step guide to setting up Google+ . Learn how to maximize your impact on this important social media network in just five easy steps.

Learn how to improve the reader experience of your long-form marketing content.

List Building 101 the Big Money is in Recurring Customers and the Best Way to Get Them to Your Site is Building Mailing Lists, Click Here to Learn More!

Do you ever feel - as you blog - like you're talking to an empty room? Day after day you ...

Frank Robertson was a small business owner and entrepreneur. He was a sharp business man with years of sales and marketing experience. Still, he couldn’t see how Google+ Hangout offered unique opportunities to brick and mortar businesses.