The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.
For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.
google-news-600 Google News has a new look, and it's not just cosmetic. Besides adding larger thumbnail photos that dynamically expand when users click on topics, the news-aggregating service now has stronger ties to ...
The Power of SEO in World of ListsInternational Business TimesBy Ryan Buddenhagen Search engine optimization (SEO) increasing search engine rankings is an essential element for all companies with an online presence that rely on web searchers for...
A successful Web Marketing company ought to usually include correct seo. If you would like to become found on Google, you need to do correct seo. This really is how you'll be ranked and how people will find you.
Many small business owners don't honestly believe that they can be innovative enough to make a difference to their business outcomes, yet if you were to suggest that they lacked the ability to think, their reaction may not be positive.
The point is that, if you are capable of thinking, you are capable of being innovative in your approach to addressing your business problems.
This excellent article from Harvard, provides guidance by way of a number of examples, and suggests that you can simply build a great business by asking "why" more often.