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Content Curation - an art of compiling and organize content | Brand & Content Curation

Content Curation - an art of compiling and organize content | Brand & Content Curation | Social Media, Business and Leadership | Scoop.it
Content curation is an art of compiling information from a variety of sources and presenting them in a creative manner in front on your audience.
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A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio | Social Media, Business and Leadership | Scoop.it

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.

 

"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.


So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.

 

Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.

 

These profiles go into a directory which is searchable and accessible, so you can preview the work.

 

Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."

 

Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/

 

Get inspired.

 

Check it out here: http://www.facebook-studio.com/

 

 


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Five Small Business Tips

Five Small Business Tips | Social Media, Business and Leadership | Scoop.it

Sometimes simple advice can be the most useful advice that a small business owner can receive, especially if the business is relatively new, and the business owner is inexperienced in the world of marketing and promotion.

 

In today's business environment, there are ample opportunities for small business owners to market their business and its offerings, in a cost effective manner.

 

This good infographic, presents in a simple format, five excellent tips that represent a good base for building awareness of your business and its offerings.


Via Daniel Watson
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Discover, Bookmark And Share Videos With Clipulse - What a great tool to curate charity videos

Discover, Bookmark And Share Videos With Clipulse - What a great tool to curate charity videos | Social Media, Business and Leadership | Scoop.it

From about page on official website:

"Clipulse is a social video discovery platform allows you to gather, organise and share amazing and interesting videos from around the web. Bookmark your interesting videos and share it with others to let them catch a glimpse of your cool collection.


Checkout the uber cool "Clipper" tool that helps you clip the most amazing videos you come across the web. Enrich your video streaming experience by discovering and sharing new contents with your friends.

 

Here are some key features:

- You can only join Clipulse by logging into your account with Facebook;

- Create a new library, use the "Create" button in the Clipulse page;

- To clip the videos from the web either use the "Clipper" button provided at the top of a Clipulse page or another option is to use the "Clip via link";

- Use the inbuilt search feature in Clipulse to find videos that matches your interest and shared in public by other members. Also if you loved a video and wish to share, you could do so by clicking the "ReClip" button in the video page;

- A share button in the video view page helps you share interesting videos, with other selected social networking and bookmarking sites..."

 

 

Try out it here: http://clipulse.com

 

About page: http://clipulse.com/aboutus

 

Read more: http://clipulse.com/faq


Via Giuseppe Mauriello, Cendrine Marrouat - SocialMediaSlant.com, ABroaderView
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Prasanth (WN)'s comment, July 10, 2012 4:23 PM
Thanks
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4 Tips to Help Format Text on Google+ [Infographic] - SocialTimes

4 Tips to Help Format Text on Google+ [Infographic] - SocialTimes | Social Media, Business and Leadership | Scoop.it
Alright, so maybe this isn't the kind of guide that will change your life, but power Google+ users should definitely know there are a few tips and tricks that can help add some character to your posts.
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Are Social Signals The Key to Google Rankings?

Are Social Signals The Key to Google Rankings? | Social Media, Business and Leadership | Scoop.it

Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?

 

"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".

 

Read Full Article: http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings


Via Antonino Militello
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How Social Signals Could Potentially Influence Local Search Results

How Social Signals Could Potentially Influence Local Search Results | Social Media, Business and Leadership | Scoop.it

"For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.

 

Everyone, everywhere is talking about the importance of social media.

And I’m going to talk about it too, not because it’s an overwhelmingly strong signal in the local space currently, but because I think over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform".

 

For A Snapshot Of Local Search Signals: http://searchengineland.com/how-social-signals-could-potentially-influence-local-search-results-125480


Via Antonino Militello
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Top 10 Most Important SEO & Social Media Marketing Tactics of 2012

Top 10 Most Important SEO & Social Media Marketing Tactics of 2012 | Social Media, Business and Leadership | Scoop.it

"The line between SEO and Social Media is starting to blur.

 

Google and Bing are using social signals more than ever in their ranking algorithms; and they’re not only monitoring what’s happening off your site, but also what’s happening on it.

 

Today, a good SEO strategy is incomplete without a social component, and a good social media strategy contributes to your SEO initiative".

 

Here are the top 10 tactics to maximize your online marketing:

 

1. Get an onsite SEO audit

 

2. Register your brand name on the major social channels

 

3. Distribute content via your social channels

 

4. Display your social media “connect” buttons on every page of your website

 

5. Enable your visitors to easily share your content with social media “share” buttons

 

6. Build your email list

 

7. Get on the Pinterest bandwagon

 

8. Publish awesome content on your blog (lots of it!)

 

9. Start a SEO link building campaign

 

10. Author guest blog posts

 

Full Article Here: http://venturebeat.com/2012/06/24/top-10-most-important-seo-social-media-marketing-tactics-of-2012/


Via Antonino Militello
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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | Social Media, Business and Leadership | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello
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Which to prioritise: Social Media or SEO?

Which to prioritise: Social Media or SEO? | Social Media, Business and Leadership | Scoop.it

"Although there are many methods such as black hat ways (you can check it out on Wikipedia here), SEO can mainly revolve around content (white hat), and social media fuels that.

 

As you can see in the picture above, YouTube videos come up too.

 

Try Googling your own name and you”ll also find that retweets, tagged photos, Facebook statuses and so on appear too.

 

The question is, which do you prioritise? SEO is your car, and social media is petrol".

 

Read More: http://acrylicdrafts.wordpress.com/2012/06/27/which-to-prioritise-social-media-or-seo/


Via Antonino Militello
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Tips for Social Media Manager Training

Tips for Social Media Manager Training - blackboxsocialmedia.com Have you just recently been dubbed the new social media manager at your company ...youtube.com...
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The social media rule of thirds

The social media rule of thirds | Social Media, Business and Leadership | Scoop.it
To the uninitiated, Twitter in some ways, has made a bad name for itself. So much so, that sometimes the first path of resistance to joining it or other social networks is something along the lines...
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3 Tips to Manage Your Social Media Reputation | Social Media ...

3 Tips to Manage Your Social Media Reputation | Social Media ... | Social Media, Business and Leadership | Scoop.it
Social media reputation: What you need to know to develop and manage your brands' reputation online.
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How Social Media Prove Effective Growth for Small Business

How Social Media Prove Effective Growth for Small Business | Social Media, Business and Leadership | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.


Via Martin Gysler
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Panamas Concrete Challenge Calls for Custom Equipment | ENR: Engineering News Record | McGraw-Hill Construction

Panamas Concrete Challenge Calls for Custom Equipment | ENR: Engineering News Record | McGraw-Hill Construction | Social Media, Business and Leadership | Scoop.it
Concrete crews at the Panama Canal wield giant ice machines, conveyors and cranes...
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Facebook Tabs are Dead, Long Live the Timeline

Facebook Tabs are Dead, Long Live the Timeline | Social Media, Business and Leadership | Scoop.it

A column by HootSuite CEO Ryan Holmes was featured on the Fortune Magazine website yesterday. Holmes weighs in on the new Timeline rolled out on Facebook Pages, which drastically affects tabs and the social marketing companies that customize them.


Via The New Company
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How SEO and "Social" Work Together for Link Building: Social Media Links

How SEO and "Social" Work Together for Link Building: Social Media Links | Social Media, Business and Leadership | Scoop.it

"Social linking most often means using social media channels to promote content that inspires social shares with links.

 

A Tweet, Facebook status update or Pinterest pin that includes a link to the content being promoted are all examples of social links.

 

Social shares with links = Social Links.

 

Here are six questions and answers on the fundamentals of using a social media focused approach for link attraction and acquisition: do you define “social linking”?"

Full article: http://www.toprankblog.com/2012/07/social-media-links/

 

 


Via Antonino Militello, Robin Good
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Antonino Militello's comment, July 12, 2012 6:14 AM
Ciao Robin, scusami ma ho fatto un errore sul link finale... Dovresti cancellare questa parte dell'url : How do you define “social linking”?"
Robin Good's comment, July 12, 2012 8:37 AM
Se mi dai il link giusto lo correggo subito.
Robin Good's comment, July 12, 2012 8:40 AM
Corrected Antonino.
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8 Types of Blog Posts Guaranteed to Get Social Shares

8 Types of Blog Posts Guaranteed to Get Social Shares | Social Media, Business and Leadership | Scoop.it
Certain types of content that almost always generate social shares on Twitter and Facebook.
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SEO Is More Important Than Social Media [INFOGRAPHIC]

SEO Is More Important Than Social Media [INFOGRAPHIC] | Social Media, Business and Leadership | Scoop.it

According to research by BlueCaribu it is in fact Search Engine Optimisation, or SEO, that is still dominating businesses thoughts, with 9.1 million related searches every month.

 

The complete research carried out by BlueCaribu is presented in this awesome info graphic they have produced.


Via Antonino Militello
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Social Media Links Relegate SEO to Extinction

Social Media Links Relegate SEO to Extinction | Social Media, Business and Leadership | Scoop.it

Will your SEO still be up to snuff now that social media has taken precedence?

 

"According to a recent study by Searchmetrics, the practice of “conventional SEO” and even the voodoo that they do over in blackhatworld.com doesn’t add up to much effect on the SERPs any longer.

 

Remember all the olde tyme mantras of the SEO crowd, such as keywords in H1; title character length; word counts; and the rest of the abstract website prerequisites search engine imposed on online marketers for almost two decades? Gone.

 

Actually it’s even worse as the study found that those factors actually have a negative ranking factor. Therefore, applying the stratagems previously lauded as the “inside track” to high SERPs are now actually counter-productive to the point where they will diminish your search engine ranking position"!

 

The study found that the sweet spot for what was once called SEO can be located through these five key policies:

 

1) Social media signals equate with high SERPs

 

2) Top brands have the advantage

 

3) Over-advertising is a negative

 

4) Link quality trumps link quantity

 

5) Keyword inclusion in the domain still means something

 

Read More: http://www.benchmarkemail.com/blogs/detail/social-media-links-relegate-seo-to-extinction


Via Antonino Militello
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How Google May Re-Rank Search Results Based the Context of What You Click

How Google May Re-Rank Search Results Based the Context of What You Click | Social Media, Business and Leadership | Scoop.it

A Google patent shows how Google may re-rank search results based upon the search context of what you click upon in search results.

 

"Search for [jaguar] in Google and you’ll see some results for the animal, the brand of cars, and even a result for the NFL football team in Jacksonville, Florida. Imagine that if you clicked on the result for the football team that subsequent search results that you might see from Google in the same search session might be influenced by that selection. Those search results might be re-ranked based upon a contextual search model based upon classifications of the web sites you visit.

 

That’s the focus of a patent granted to Google this week, which describes how such a ranking system might work, and defines a number of related concepts like how a search session might be defined, how web pages and sites might be classified by the search engines based upon search contexts, how the previous click histories of others might help define that model, and how pages might be re-ranked under that contextual search".

 

Read More: http://www.webimax.com/blog/seo/how-google-may-re-rank-search-results-based-the-context-of-what-you-click


Via Antonino Militello
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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | Social Media, Business and Leadership | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello
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WordPress Tutorial for Beginners

Create and enhance your website with this WordPress tutorial. Want more WordPress help?
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Social Media Tips for Sr. Executives #2 - Millennial CEO | Millennial CEO

Social Media Tips for Sr. Executives #2 - Millennial CEO | Millennial CEO | Social Media, Business and Leadership | Scoop.it
Social Media Tips for Sr.Executives #2 http://t.co/xnOJZlcE...
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Business Tips: 7 Social Media Etiquette Tips For Job Seekers & Future Business Owners - BossChicks.com

Business Tips: 7 Social Media Etiquette Tips For Job Seekers & Future Business Owners - BossChicks.com | Social Media, Business and Leadership | Scoop.it
Let's face it: big brother is always watching.
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