Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.
"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.
So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.
Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.
These profiles go into a directory which is searchable and accessible, so you can preview the work.
Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."
Sometimes simple advice can be the most useful advice that a small business owner can receive, especially if the business is relatively new, and the business owner is inexperienced in the world of marketing and promotion.
In today's business environment, there are ample opportunities for small business owners to market their business and its offerings, in a cost effective manner.
This good infographic, presents in a simple format, five excellent tips that represent a good base for building awareness of your business and its offerings.
"Clipulse is a social video discovery platform allows you to gather, organise and share amazing and interesting videos from around the web. Bookmark your interesting videos and share it with others to let them catch a glimpse of your cool collection.
Checkout the uber cool "Clipper" tool that helps you clip the most amazing videos you come across the web. Enrich your video streaming experience by discovering and sharing new contents with your friends.
Here are some key features:
- You can only join Clipulse by logging into your account with Facebook;
- Create a new library, use the "Create" button in the Clipulse page;
- To clip the videos from the web either use the "Clipper" button provided at the top of a Clipulse page or another option is to use the "Clip via link";
- Use the inbuilt search feature in Clipulse to find videos that matches your interest and shared in public by other members. Also if you loved a video and wish to share, you could do so by clicking the "ReClip" button in the video page;
- A share button in the video view page helps you share interesting videos, with other selected social networking and bookmarking sites..."
Alright, so maybe this isn't the kind of guide that will change your life, but power Google+ users should definitely know there are a few tips and tricks that can help add some character to your posts.
Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?
"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".
"For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.
Everyone, everywhere is talking about the importance of social media.
And I’m going to talk about it too, not because it’s an overwhelmingly strong signal in the local space currently, but because I think over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform".
The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.
Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.
A column by HootSuite CEO Ryan Holmes was featured on the Fortune Magazine website yesterday. Holmes weighs in on the new Timeline rolled out on Facebook Pages, which drastically affects tabs and the social marketing companies that customize them.
Will your SEO still be up to snuff now that social media has taken precedence?
"According to a recent study by Searchmetrics, the practice of “conventional SEO” and even the voodoo that they do over in blackhatworld.com doesn’t add up to much effect on the SERPs any longer.
Remember all the olde tyme mantras of the SEO crowd, such as keywords in H1; title character length; word counts; and the rest of the abstract website prerequisites search engine imposed on online marketers for almost two decades? Gone.
Actually it’s even worse as the study found that those factors actually have a negative ranking factor. Therefore, applying the stratagems previously lauded as the “inside track” to high SERPs are now actually counter-productive to the point where they will diminish your search engine ranking position"!
The study found that the sweet spot for what was once called SEO can be located through these five key policies:
1) Social media signals equate with high SERPs
2) Top brands have the advantage
3) Over-advertising is a negative
4) Link quality trumps link quantity
5) Keyword inclusion in the domain still means something
A Google patent shows how Google may re-rank search results based upon the search context of what you click upon in search results.
"Search for [jaguar] in Google and you’ll see some results for the animal, the brand of cars, and even a result for the NFL football team in Jacksonville, Florida. Imagine that if you clicked on the result for the football team that subsequent search results that you might see from Google in the same search session might be influenced by that selection. Those search results might be re-ranked based upon a contextual search model based upon classifications of the web sites you visit.
That’s the focus of a patent granted to Google this week, which describes how such a ranking system might work, and defines a number of related concepts like how a search session might be defined, how web pages and sites might be classified by the search engines based upon search contexts, how the previous click histories of others might help define that model, and how pages might be re-ranked under that contextual search".
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.