Robin Good: IBM Enterprise Marketing VP Yuchun Lee hits the Facebook marketing nail right on its head and finally say what most website owners and web marketing consultants often forget or do not even realize: "The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet.
The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.
These marketers are confusing correlation with causality.
They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand.
What comes next is a campaign designed solely to pull in new fans. Big mistake.
Think of it this way.
When the sun is out on a summer's day, people like to eat ice cream. There is a correlation between the two; when you pass an ice cream shop in July and August, you always see a line of customers out front. But ice cream does not cause the sun to come out, any more than being a Facebook fan causes a person to bring out her wallet, buy your products and services and become a passionate brand advocate."
"Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.
Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.
Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it"?
If you’re exhibiting at or running a trade show – or thinking of starting one – the correct use of social media can be the single difference between standing out and driving a boatload of footfall to your stand or event… or disappearing without a trace.
Tommy Griffith, the SEO Manager for Emerging Markets at PayPal answering questions about the impact of social media on search engine results, thought that a little background on search engine quality signals would help shine some light on the topic.
"The evolution of the major social media networks has created a culture of wanting to share only quality content that you're personally interested in".
Slidedeck's Wordpress plugin gives you the ability to build dynamic content sliders or slide shows for your blog or website.
We’re not big on writing about widgets or plugins here much, but every now and then one comes along that is well done, makes sense and could be useful to you. We found such an animal recently with Slidedeck, a WordPress plug-in that allows you to turn your social content into dynamic slideshows.
These are the neat slideshows that you’ll find as the above-the-fold, graphic bell-and-whistle on super cool websites like GoToExplore.com. (Shameless plug, though that slideshow is built into the theme we use there, not using this particular plugin.)
A couple of things make Slidedeck worth telling you about. First, you can build the slide show you want into your masthead, sidebar or even as content within blog posts, etc. But more impressively, it allows you to use your social content as the content in the slideshow.
For instance, you can set up a slideshow of your latest blog headlines so that you promote your content more dynamically, even bringing in the images from the post into the display. You could also make your slideshow point people to your posts on Facebook, images on Instagram or even Tweets. And you can mix and match the content contained in your slideshow as well.
There are other slideshow-type plugins out there but they make you edit or customize each slide. You can do that in Slidedeck, but you don’t have to if you just want to pull in your social content or blog RSS feed and go.
It’s easy to set up and customize, even. So it’s worth looking at. Slidedeck is a paid product. A one-site license will run you $49. There are increases for developer licenses, etc. So, it’s not a freebie, but the customization and look-and-feel it brings to your site may just be worth it.
From The Article: "Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should.
At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover. Like SEO, social media cannot be segmented as a separate activity or fully owned by any one department.
For every way that social media initiatives can support SEO, there as just as many ways they can create conflicts or issues".
Here are five ways to better leverage social media for enterprise SEO:
"2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.
The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to".
Robin Good: VocabGrabber is a free web-based app that allows you to easily visualize all of the keywords contained in any text and to identify the most relevant ones at a glance.
VocabGrabber, a service from Thinkmap Visual Thesaurus, instantly calculates frequency, main subject categories covered, and can sort by relevance, alphabetical order and familiarity all of the words therein contained and save them for you in a word list.
"VocabGrabber analyzes any text you're interested in, generating lists of the most useful vocabulary words and showing you how those words are used in context."
Vocabgrabber creates also a visual thesaurus map related to any word you want to explore, provides definitions for any term highlighted and examples of how that word is ised inside the text.
Boss Attention Deficit Disorder, is one way of categorising the behaviour of entrepreneurs whose restless behaviour severely impacts on the ability of the rest of the business to get the things done, that need to be done to keep revenue flowing into the business.
Having a boss who is constantly distracted with new ideas and projects, makes the employees who have to constantly switch direction, far less productive than they need to be with dire consequences for the business if such behaviour continues for too long.
This excellent article, describes the nature of the problem, and it provides 8 tips to help business owners avoid becoming a BADD boss.
Facebook has added a new feature to the Facebook for iPhone and iPad app that allows you to save posts for later. In reality, this works similar to what other services call "favorites". If you browse the Saved posts, you are able to scroll through them later as their own feed. You have to physically mark them as Unsave to remove them from the Saved folder.
Small business owners usually have ambitions to grow into larger businesses, but generally tend to avoid big-business growth strategies, often without considering whether or not they could make such growth strategies work for their smaller business.
The key difference between big and small businesses, is generally the amount of capital available to the respective businesses, to deploy towards activities designed to rapidly grow a business.
This good article, identifies five of big-business growth strategies that a smaller business can deploy, and it identifies the different ways small business needs to approach the deployment of these strategies to make them work for a smaller business.
"Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and solid foundation for identifying, expanding, and prioritizing the keywords in your universe.
1. Identify Your Keyword Universe:
Use your intuition, PPC data, competitor insight, analytics data, internal search data, Google suggest data, and any historical data from your client or your company to construct your initial "seed word" list.
2. Expand the List:
Use the Google Keyword Tool (along with tools like Wordtracker and Keyword Discovery if you have access) to expand the seed word list and to understand relative search volumes of all your keywords.
3. Prioritize Your List:
Your new expanded list is your "keyword universe." It is then appropriate to prioritize your keywords and choose the most important keywords that you will be targeting with your campaign.
4. Categorize Your Priority Keywords:
Once you have a priority list of keywords for your campaign, you should categorize the keywords into segments specific to business goals. This allows for more granular reporting and understanding of performance.
5. Identify Preferred Landing Pages:
You may find as you begin to do the on-page optimization (page titles, meta descriptions, H tags, and content) for your preferred landing pages that a particular page may be relevant to only one or two priority keywords.
6. Refine Your Keyword List Over Time:
It's good practice to review these data sets monthly to identify any new opportunities that should be integrated into your SEO campaign.
More consumers are using location-based services to share their whereabouts with friends and locate real-time deals than ever before — but many small business marketers are have yet to fully utilize this new technology... only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to...