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Establishing Trust: How to Build Relationships With Social Media | Social Media Examiner

Establishing Trust: How to Build Relationships With Social Media | Social Media Examiner | Social Media, Business and Leadership | Scoop.it
Social Media Marketing Podcast 011: In this episode Chris Brogan talks about how to use social media to build a platform based on trusted relationships.

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Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For

Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For | Social Media, Business and Leadership | Scoop.it

Robin Good: IBM Enterprise Marketing VP Yuchun Lee hits the Facebook marketing nail right on its head and finally say what most website owners and web marketing consultants often forget or do not even realize: "The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet.

The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.


These marketers are confusing correlation with causality.


They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand.


What comes next is a campaign designed solely to pull in new fans. Big mistake.


Think of it this way.


When the sun is out on a summer's day, people like to eat ice cream. There is a correlation between the two; when you pass an ice cream shop in July and August, you always see a line of customers out front. But ice cream does not cause the sun to come out, any more than being a Facebook fan causes a person to bring out her wallet, buy your products and services and become a passionate brand advocate."

 

Short but right. Recommended reading. 8/10

 

Full article: http://adage.com/article/cmo-strategy/cultivate-facebook-fans/237780/

 

 


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Establishing Trust: How to Build Relationships With Social Media | Social Media Examiner

Establishing Trust: How to Build Relationships With Social Media | Social Media Examiner | Social Media, Business and Leadership | Scoop.it
Social Media Marketing Podcast 011: In this episode Chris Brogan talks about how to use social media to build a platform based on trusted relationships.

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How Facebook Pages Are Still At A Disadvantage In The News Feed - AllFacebook

How Facebook Pages Are Still At A Disadvantage In The News Feed - AllFacebook | Social Media, Business and Leadership | Scoop.it
So you're posting awesome content from your Facebook page at the correct times, but you still aren't getting many comments, likes, or shares? It might not be your fault.

Via Genevieve Lachance
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Pinterest vs. Facebook for Visual Social Supremacy

Pinterest vs. Facebook for Visual Social Supremacy | Social Media, Business and Leadership | Scoop.it

"Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.

 

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.

 

Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it"?

 

Read More: http://socialmediatoday.com/traslavina/935221/pinterest-vs-facebook-which-really-better-visual-social-network


Via Antonino Militello
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Ord Allenbea's comment, October 26, 2012 10:01 PM
Problem is many have got bored with facebook because it is run over by too many self proclaimed marketers just pushing the next shiny object. I prefer pinterest over facebook any day.
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[THIS JUST IN] Major Facebook Insights Changes You Need To Know About! | PostRocket Blog - Facebook Newsfeed Optimization Tool

[THIS JUST IN] Major Facebook Insights Changes You Need To Know About! | PostRocket Blog - Facebook Newsfeed Optimization Tool | Social Media, Business and Leadership | Scoop.it

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Gmail In Google Search Results

Gmail In Google Search Results | Social Media, Business and Leadership | Scoop.it

Google released a “field trial” allowing people who enroll to do Google searches and get information from their Gmail messages mixed in with their web results.

 

Don’t worry. Only those enrolled see their own messages this way.

 

If accepted into the program, after you do a search, you’ll find matching messages appearing along the right-side of your screen.

 

 

Full Article: http://searchengineland.com/up-close-the-gmail-in-google-search-results-field-trial-130035


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How To Use Social Media At Conferences & Events

How To Use Social Media At Conferences & Events | Social Media, Business and Leadership | Scoop.it
If you’re exhibiting at or running a trade show – or thinking of starting one – the correct use of social media can be the single difference between standing out and driving a boatload of footfall to your stand or event… or disappearing without a trace.

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Janette Hird's comment, August 1, 2012 10:32 AM
Great article!
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Quality Signals - Twitter and Facebook's Impact on Search Engine Rankings

Quality Signals - Twitter and Facebook's Impact on Search Engine Rankings | Social Media, Business and Leadership | Scoop.it

Tommy Griffith, the SEO Manager for Emerging Markets at PayPal answering questions about the impact of social media on search engine results, thought that a little background on search engine quality signals would help shine some light on the topic.

 

"The evolution of the major social media networks has created a culture of wanting to share only quality content that you're personally interested in".

 

Read More: http://socialmediatoday.com/tommy-griffith/462337/quality-signals-twitter-and-facebooks-impact-search-engine-rankings


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SEO Formula And Strategic Integration

SEO Formula And Strategic Integration | Social Media, Business and Leadership | Scoop.it
A solid strategy is always a brainchild of a strong, persistent and flexible mindset. A mindset that can both strictly implement needed actions and agile enough to adapt to sudden changes.

 

"There is one formula that I believe has been working for so long, for so many websites, that I think many aren’t aware of or maybe know it but wouldn’t just bank on that idea.

 

So how does this formula work?

 

It’s actually more on the principle behind your on-site and off-site optimization, wherein the 2 most important aspects of SEO will strongly put emphasis on:

 

1) An effective site structure and information architecture, which is the part that will focus on getting your site’s pages better search rankings.

 

2) Acquiring links mainly for visibility and indexation, not rankings".

 

Full Article Here: http://kaiserthesage.com/seo-formula/


Via Antonino Militello
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Nishant Srivastava's comment, July 26, 2012 10:15 PM
great
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The Anatomy Of A Perfect Landing Page

The Anatomy Of A Perfect Landing Page | Social Media, Business and Leadership | Scoop.it
Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. The infographic is a great place to begin.

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Slidedeck Plugin Helps Make Your Website Dance

Slidedeck Plugin Helps Make Your Website Dance | Social Media, Business and Leadership | Scoop.it
Slidedeck's Wordpress plugin gives you the ability to build dynamic content sliders or slide shows for your blog or website.

 

We’re not big on writing about widgets or plugins here much, but every now and then one comes along that is well done, makes sense and could be useful to you. We found such an animal recently with Slidedeck, a WordPress plug-in that allows you to turn your social content into dynamic slideshows.


These are the neat slideshows that you’ll find as the above-the-fold, graphic bell-and-whistle on super cool websites like GoToExplore.com. (Shameless plug, though that slideshow is built into the theme we use there, not using this particular plugin.)

 

A couple of things make Slidedeck worth telling you about. First, you can build the slide show you want into your masthead, sidebar or even as content within blog posts, etc. But more impressively, it allows you to use your social content as the content in the slideshow.

 

For instance, you can set up a slideshow of your latest blog headlines so that you promote your content more dynamically, even bringing in the images from the post into the display. You could also make your slideshow point people to your posts on Facebook, images on Instagram or even Tweets. And you can mix and match the content contained in your slideshow as well.


There are other slideshow-type plugins out there but they make you edit or customize each slide. You can do that in Slidedeck, but you don’t have to if you just want to pull in your social content or blog RSS feed and go.


It’s easy to set up and customize, even. So it’s worth looking at.
Slidedeck is a paid product. A one-site license will run you $49. There are increases for developer licenses, etc. So, it’s not a freebie, but the customization and look-and-feel it brings to your site may just be worth it.

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5 Ways To Better Integrate Social Media & Enterprise SEO

5 Ways To Better Integrate Social Media & Enterprise SEO | Social Media, Business and Leadership | Scoop.it

From The Article: "Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should.

 

At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover. Like SEO, social media cannot be segmented as a separate activity or fully owned by any one department.

 

For every way that social media initiatives can support SEO, there as just as many ways they can create conflicts or issues".

 

Here are five ways to better leverage social media for enterprise SEO:

 

1. Google Authorship & AuthorRank

 

2. Train The Social Media Teams

 

3. Factor SEO Into The Social Promotion Plan

 

4. Coordinate With Outside Agencies

 

5. Integrated Measurement & Reporting

 

Full Article Here: http://searchengineland.com/5-ways-to-better-integrate-social-media-enterprise-seo-127734


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How to Really Make Pinterest Work for You

How to Really Make Pinterest Work for You | Social Media, Business and Leadership | Scoop.it
My Social Agency Blog: We’ve all heard the tips, but here’s how to really make Pinterest work for you.

...


Via Kelly Lieberman, ABroaderView
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Tom George's comment, July 8, 2012 12:22 PM
Hey Kelly,
Thanks for a great Pinterest topic.I am the founder of Internet Billboards we are a community of curators that use Scoop.it. If you like you can easily also join us and share your picks here http://www.internetbillboards.net
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How social signals influence SEO

How social signals influence SEO | Social Media, Business and Leadership | Scoop.it

"2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.

 

The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to".

 

Find Out More: http://econsultancy.com/it/blog/10937-how-social-signals-influence-seo-five-things-you-need-to-know


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Visualize and Discover Top Keywords In Any Text with VocabGrabber

Visualize and Discover Top Keywords In Any Text with VocabGrabber | Social Media, Business and Leadership | Scoop.it


Robin Good: VocabGrabber is a free web-based app that allows you to easily visualize all of the keywords contained in any text and to identify the most relevant ones at a glance.

VocabGrabber, a service from Thinkmap Visual Thesaurus, instantly calculates frequency, main subject categories covered, and can sort by relevance, alphabetical order and familiarity all of the words therein contained and save them for you in a word list.

 

"VocabGrabber analyzes any text you're interested in, generating lists of the most useful vocabulary words and showing you how those words are used in context."

 

Not only.

 

Vocabgrabber creates also a visual thesaurus map related to any word you want to explore, provides definitions for any term highlighted and examples of how that word is ised inside the text.

 

Free to use.

Try it out now: http://www.visualthesaurus.com/vocabgrabber/

 

 


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Massimiliano Cammuso's comment, December 6, 2012 6:16 PM
wow sembra proprio una figata!
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8 Tips to Avoid BADD Boss Disorder

Boss Attention Deficit Disorder, is one way of categorising the behaviour of entrepreneurs whose restless behaviour severely impacts on the ability of the rest of the business to get the things done, that need to be done to keep revenue flowing into the business.

 

Having a boss who is constantly distracted with new ideas and projects, makes the employees who have to constantly switch direction, far less productive than they need to be with dire consequences for the business if such behaviour continues for too long.

 

This excellent article, describes the nature of the problem, and it provides 8 tips to help business owners avoid becoming a BADD boss.


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Social Reputation for SEO, Traffic Cannibalization & Google Transparency - Q&A with Matt Cutts

Social Reputation for SEO, Traffic Cannibalization & Google Transparency - Q&A with Matt Cutts | Social Media, Business and Leadership | Scoop.it

Matt Cutts gave an in-depth SEO Q&A session at SES San Francisco.

 

"Google can only use social signals from Open Graph sources. It can’t crawl Facebook pages to see who is reputable, reliable or has real world impact as a brand has on those platforms".

 

“Google is cautious about using [Twitter or other private social networks it is able to crawl] as a signal – Twitter can shut it off at any time.”

 

 

Full Interview Here: http://www.brafton.com/news/qa-with-matt-cutts-at-ses-san-francisco-social-reputability-for-seo-traffic-cannibalization-and-the-promise-of-transparency-from-google


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Hans Meier's comment, August 20, 2012 6:45 AM
Very interesting
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Facebook for iPhone and iPad gains a new "save for later" feature | iMore.com

Facebook for iPhone and iPad gains a new "save for later" feature | iMore.com | Social Media, Business and Leadership | Scoop.it

Facebook has added a new feature to the Facebook for iPhone and iPad app that allows you to save posts for later. In reality, this works similar to what other services call "favorites". If you browse the Saved posts, you are able to scroll through them later as their own feed. You have to physically mark them as Unsave to remove them from the Saved folder.


Via The New Company, Jose H. Flores, Michael Q Todd, ABroaderView
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5 Big-Business Growth Strategies Small Business Can Use

5 Big-Business Growth Strategies Small Business Can Use | Social Media, Business and Leadership | Scoop.it

Small business owners usually have ambitions to grow into larger businesses, but generally tend to avoid big-business growth strategies, often without considering whether or not they could make such growth strategies work for their smaller business.

 

The key difference between big and small businesses, is generally the amount of capital available to the respective businesses, to deploy towards activities designed to rapidly grow a business.

 

This good article, identifies five of big-business growth strategies that a smaller business can deploy, and it identifies the different ways small business needs to approach the deployment of these strategies to make them work for a smaller business.


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Measure Your Social Media Strategy with this Great Guide [Infographic]

Measure Your Social Media Strategy with this Great Guide [Infographic] | Social Media, Business and Leadership | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.

 

Here are a few highlights:

 

**Define measureable and actionable KPIs

 

**Configure your analytics

 

**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See Full infographic here: [http://bit.ly/QmVlR0]


Via janlgordon, Brian Yanish - MarketingHits.com
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So.cl: A social networking site with an edge

So.cl: A social networking site with an edge | Social Media, Business and Leadership | Scoop.it

The recent explosion of Pinterest, which is now the third most popular social network in the United States, has led many platforms to embrace the visual (and more interactive) side of social media.

 

One of them is So.cl.


Via Cendrine Marrouat - www.socialmediaslant.com, ABroaderView
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Cendrine Marrouat - www.socialmediaslant.com's comment, July 26, 2012 6:02 PM
Thank you for sharing my article!
Technospunky's comment, July 27, 2012 4:42 PM
Great Stuff
Cendrine Marrouat - www.socialmediaslant.com's comment, July 31, 2012 11:28 PM
Thank you for sharing my article!
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Hacker Will Expose Potential Security Flaw In Four Million Hotel Room Keycard Locks - Forbes

Hacker Will Expose Potential Security Flaw In Four Million Hotel Room Keycard Locks - Forbes | Social Media, Business and Leadership | Scoop.it
Brocious demonstrating his unlocking tool on an Onity lock in a New York City hotel. The next time you stay in a hotel room, run your fingers under the keycard lock outside your door.
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A 6 Step Process for Keyword Research

A 6 Step Process for Keyword Research | Social Media, Business and Leadership | Scoop.it

Excerpted from article:

"Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and solid foundation for identifying, expanding, and prioritizing the keywords in your universe.

 

1. Identify Your Keyword Universe:

Use your intuition, PPC data, competitor insight, analytics data, internal search data, Google suggest data, and any historical data from your client or your company to construct your initial "seed word" list.

 

2. Expand the List:

Use the Google Keyword Tool (along with tools like Wordtracker and Keyword Discovery if you have access) to expand the seed word list and to understand relative search volumes of all your keywords.

 

3. Prioritize Your List:

Your new expanded list is your "keyword universe." It is then appropriate to prioritize your keywords and choose the most important keywords that you will be targeting with your campaign.

 

4. Categorize Your Priority Keywords:

Once you have a priority list of keywords for your campaign, you should categorize the keywords into segments specific to business goals. This allows for more granular reporting and understanding of performance.

 

5. Identify Preferred Landing Pages:

You may find as you begin to do the on-page optimization (page titles, meta descriptions, H tags, and content) for your preferred landing pages that a particular page may be relevant to only one or two priority keywords.

 

6. Refine Your Keyword List Over Time:

It's good practice to review these data sets monthly to identify any new opportunities that should be integrated into your SEO campaign.

 

Read full article here:

http://searchenginewatch.com/article/2193329/A-6-Step-Process-for-Keyword-Research

 


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6 Location-Based Marketing Strategies for Small Business Owners | Street Fight

6 Location-Based Marketing Strategies for Small Business Owners | Street Fight | Social Media, Business and Leadership | Scoop.it

More consumers are using location-based services to share their whereabouts with friends and locate real-time deals than ever before — but many small business marketers are have yet to fully utilize this new technology... only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to...


Via Linda Buquet :: Catalyst eMarketing
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Social media impact is elementary physics – Daily Commercial News

Social media impact is elementary physics – Daily Commercial News | Social Media, Business and Leadership | Scoop.it
Measuring ROI of social media” is a constant thread of discussion around the internet.
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