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Why Do Companies Spoil Good Experiences With Customer Surveys? | BusinessBlogs Hub

Why Do Companies Spoil Good Experiences With Customer Surveys? | BusinessBlogs Hub | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
In a recent training session I was hosting, one of the delegates talked about her experience with a car dealership. She said that she had bought her car through the dealership and was very happy with the service she got.
Marita Roebkes http://xeeme.com/MaritaR's insight:

Why do companies spoil the customer experience by repeatedly bombarding customers with mail/email survey requests. If customer satisfaction and customer feedback is so important, companies should implement systems to capture this information wherever and whenever customers provide it to them, not just when it is convenient for the company to receive it.


http://society3academy.com/s3-ccems/

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Social Media Education for Business - Society3 Academy #S3Academy
You can’t be successful having a few people being "social" and the rest of the company does business as usual
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Anatomy of a buzz - Society3

Anatomy of a buzz - Society3 | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it

The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence “viral marketing”.

 

by @Axels @Society3

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Victor Sur's curator insight, January 6, 2013 3:52 AM
fantastic to gain a buzz...
Lori Wilk's curator insight, December 9, 2013 10:06 PM

Learning from leaders about Buzz and influence

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Technology Vision 2013: IT Trends and Innovations - Accenture

Technology Vision 2013: IT Trends and Innovations - Accenture | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
Read about the seven top IT trends and innovations that will be shaping technology business in 2013 according to Accenture’s Technology Vision 2013.
Marita Roebkes http://xeeme.com/MaritaR's insight:

Accenture Technology Vision 2013: Relationships at Scale -Speaker: Paul Daugherty, Chief Technology Officer, Accenture Today, consumers are no longer just buyers- they’ve evolved into connected consumers

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Rescooped by Marita Roebkes http://xeeme.com/MaritaR from Social Presence Today
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Welcome To The Future: Three Must-Do's For The Modern Marketer

Welcome To The Future: Three Must-Do's For The Modern Marketer | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
In a recent post, I urged CEOs to view marketing as a strategic partner, the glue that binds the different parts of an organization together to deliver a consistent, cross-channel consumer experience
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The Future of Community Management

The Future of Community Management | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
Community management has come a long way since the first Community Manager Appreciation Day. But it's time to get back to our roots: people.
Marita Roebkes http://xeeme.com/MaritaR's insight:

We want fans who "@ mention" us daily and tell all their friends how much they love our product. That's what makes our job worthwhile.

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Marita Roebkes http://xeeme.com/MaritaR's curator insight, January 30, 2013 2:34 PM

We want fans who "@ mention" us daily and tell all their friends how much they love our product. That's what makes our job worthwhile.

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Why Do Companies Spoil Good Experiences With Customer Surveys? | BusinessBlogs Hub

Why Do Companies Spoil Good Experiences With Customer Surveys? | BusinessBlogs Hub | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
In a recent training session I was hosting, one of the delegates talked about her experience with a car dealership. She said that she had bought her car through the dealership and was very happy with the service she got.
Marita Roebkes http://xeeme.com/MaritaR's insight:

Why do companies spoil the customer experience by repeatedly bombarding customers with mail/email survey requests. If customer satisfaction and customer feedback is so important, companies should implement systems to capture this information wherever and whenever customers provide it to them, not just when it is convenient for the company to receive it.


http://society3academy.com/s3-ccems/

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Seth's Blog: The cycle of customers who care

Seth's Blog: The cycle of customers who care | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
Organizations that grow start by selling their services and products to people who care. These organizations are staffed by people who care making something that demands "caring-about" for people who have chosen to care.
Marita Roebkes http://xeeme.com/MaritaR's insight:

The first step is people who care making a product for people who care.

The second step is people who care making a product for people who don't care.

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Victor Sur's curator insight, January 6, 2013 3:54 AM
A very relevant approach when starting a business in the sharing economy...
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Business Social or Social Business? | b2bmarketing.net

Business Social or Social Business? | b2bmarketing.net | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it

The business ‘code of conduct’, especially within the UK, is incredibly formal. There is a manner to address people, within meetings, over telephone, and when writing emails. Many of us re-write our emails over and over again and even get them double checked by colleagues. via B2B Marketing Online (blog)

 

Note: I would have to admit in a Global environment, the abbreviated format presented with Twitter, Text messages and emails sent via mobile, leave a lot of room between the lines for interpretation. Are we risking international understanding by using these technologies? Whatever happened to the diplomate? Via @WendySoucie + @Rossco47


Via WendySoucie, Ross Copping
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Victor Sur's curator insight, January 6, 2013 3:59 AM

It has degraded

Mary Dantes's comment, January 25, 2013 6:42 PM
Victor Sur, follow me too. Thanks.
Chuck Jones's comment, February 11, 2013 2:09 AM
the abbreviated format can be misconstrued and I'm certain it happens many times per day .
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Dear Social Media Leaders, Practice What You Preach & #BeHuman! | The Marketing Nut

Dear Social Media Leaders, Practice What You Preach & #BeHuman! | The Marketing Nut | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
Are you building relationships or a social influence score? The time has come we get real on the human aspect and lack there of within the social landscape.
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Social Media Governance - Beyond the Risks

Objectives: To allow Internal Auditors to:
communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control’

 

by @Adamson #IGo2group 

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Nadine Hack's curator insight, December 13, 2012 5:16 AM

Very clear: well worth watching.

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Business Relevant Social Media Education - Society3 Academy

Business Relevant Social Media Education -  Society3 Academy | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it

Social media is neither complicated, nor technically challenging. You will find thousands of free webinars and lists of tips and tricks online. Some of the more challenging business aspects can easily be learned through any of our $49 online lessons including exercises. But at some point in time you want to get real world project experience, without using your customers as ginny pigs. You will want to do things right at the first time. When it comes to social business strategies, social media marketing concepts, crowd sourcing initiatives, improving customer experience, service models, and many other business aspects, a solid education becomes mandatory. Society3 Academy programs assume that attendees have been through a first series of experiments and now want to get a professional and effective education.

 

#S3academy 

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How Coca-Cola uses co-creation to crowdsource new marketing ideas

How Coca-Cola uses co-creation to crowdsource new marketing ideas | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

 

 

by @DavidMoth   @Econsultancy.

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So then what is a Social Business?

So then what is a Social Business? | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it

So then what is a Social Business?

 

The Social Business has engaged employees which leads to engaged customers which leads to engaging profits. Social business is one of the various sets of business strategies which enterprises must now build in to their overall business planning - aligned with their higher level Objectives and Goals. It's not a goal in itself, but an enabler of other business outcomes.

 

by @michae1green #IGo2

 

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Did social media predict the Melbourne Cup Winner?

Did social media predict the Melbourne Cup Winner? | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
It's been asked over and over again - can social media predict the winner of the Melbourne Cup? YES in this case Green Moon did show up as an under-backed contender.

 

by Walter Adamson http://xeeme.com/Walter ;

Igo2Group

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Why B2B Marketing fails more often today - Society3

Why B2B Marketing fails more often today - Society3 | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
Marita Roebkes http://xeeme.com/MaritaR's insight:

The gap between how users search, evaluate and consume information is entirely different today than just 5 years ago. But 5 years ago it was pretty much the same than the in the previous 5 years.  So it’s worth investing in a gap analysis


#S3grp.

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Roger Koplenig's curator insight, March 20, 2013 1:12 AM

Yes, and don't start superficial conversations with your customers after listening, would be a point I would add to the article. But great thinking in this post.

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Your employees as your brand ambassadors

You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and wh
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Lori Wilk's curator insight, October 31, 2013 6:25 PM

If your employees are your best asset , the goal is to keep them on your balance sheet, not let them become an asset of your competitors. It follows that business leaders would take the steps to activate, nurture, and retain those employees.  Some companies don't know the depth of the talent they have right inside their organization. It's shocking. You might have lots of untapped talent working for you and you having figured out how to maximize capturing the benefit of this talent. This could make you a fortune or cost you everything.

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Using personality profiles to personalise customer interactions

Using personality profiles to personalise customer interactions | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
Marita Roebkes http://xeeme.com/MaritaR's insight:
The power of personality

Customers certainly won’t change to make your life easier, but you can change the way you interact with them.

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Social Media and Customer Experience Management - Society3 Academy

Social Media and Customer Experience Management - Society3 Academy | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
Marita Roebkes http://xeeme.com/MaritaR's insight:

Social Media is widely used in businesses for all kinds of aspects. It typically starts on the marketing side to spread the word and get fast customer feedback. The experience with the customer feedback often times triggers new ideas in market research and Social Media becomes an interesting real time market research instrument. #S3Academy 

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How Large B2B Companies Can Become Socially Proactive

How Large B2B Companies Can Become Socially Proactive | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
AmeriQuest Business Services' Partrick Moynahan explains how B2B companies can embrace - and succeed in - social media marketing.

Via WendySoucie, Marita Roebkes http://xeeme.com/MaritaR
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WendySoucie's curator insight, December 13, 2012 6:11 AM

I couldn't agree more with the approach by ameriQuest. I think one of the important points is consistency of brand and message across platforms. If you don't start your process with a cross functional team talking about how the brand is portrayed from different departmental perspectives, country views, divisions etc, its easy to lose credibility.

Marita Roebkes http://xeeme.com/MaritaR's curator insight, December 13, 2012 6:40 AM

You can't make a difference with 5 people on social media and the rest of the company is doing business as usual. (quote Axel Schultze Society3 http://xeeme.com/Axels)

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6 Great Ways To Utilize Facebook Timeline For Business Marketing | Jeffbullas's Blog

6 Great Ways To Utilize Facebook Timeline For Business Marketing | Jeffbullas's Blog | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it

Facebook has recently made some changes to its Edgerank algorithm that controls how many of your Facebook business pages updates appear in your fans timelines.  by Patrick Rosario

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2012 Corruption Perceptions Index -- Results

2012 Corruption Perceptions Index -- Results | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
Transparency International is the global civil society organisation leading the fight against corruption.
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Thought Reach: Why 1700 CEOs are Wrong about Social Media

Thought Reach: Why 1700 CEOs are Wrong about Social Media | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it

1700 CEOs were interviewed about their predictions on the use of social media over the next 3 - 5 years.

 

CEOs recognize social media's real value as a source of insight and a means of collaboration.
“We use social media less as a marketing or distribution channel and more as a knowledge platform to obtain information about customers,” said an Insurance CEO from Switzerland.

 

by Nate Goodman / Thought Reach

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Key Factor of Social Media Success Within Organizations: Employees And Their Emotional Capital

Key Factor of Social Media Success Within Organizations: Employees And Their Emotional Capital | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it

What determines whether social media use within a company brings business benefits? One essential — but often overlooked — factor is how employees feel about the organization. Research by INSEAD shows that to be successful, internal social media initiatives must focus first and foremost on the development of emotional capital, which they define as the aggregate feelings of goodwill toward a company and the way it operates. by Damarque - Gianluigi Cuccureddu

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Awareness & Buzz Creation - Society3

Awareness & Buzz Creation - Society3 | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it

Creating awareness campaigns and buzz are some of the key initiatives for marketing teams. A successful campaign however seems to be not as easy as many people think. Too many videos, fan pages and communities remain unseen.

 

#Society3 #S3Academy

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Small-Business Owners Spending More Time, Money on Social Media [Infographic]

Small-Business Owners Spending More Time, Money on Social Media [Infographic] | Social Media Education for Business - Society3 Academy #S3Academy | Scoop.it
A new survey reveals that small businesses are increasing their social media marketing efforts.Get the latest blog articles on business ideas and trends from...
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