The Social Media Academy leadership team created methods, models, frame works for a strategic and cross functional approach to social media for business. The overall philosophy is based on these pillars: 
LinkedIn Profiles can have a big impact on your reputation and your business success. Why would you do things to screw that up. A Profile gone wrong! by @milesaustin 
Every day we create 2.5 quintillion bytes of data. Yes, that sounds like quite a lot – and it is! We have produced more than 90% of all online data that exists in the world today within these past two years. 
For those who don’t know: The European Commission in Brussels initiated a program called “Digital Agenda Europe” and within this initiative 8 focus groups of which one is Social Media. Based on the overarching goal of a program called “Europe 2020″ we created the following objective for a Social Media Strategy proposal which we will present to the EU Commission June 21 in Brussels.
#da12social Get a sneak peek at a new solution for Social Media. It is a team-based social media engagement tool that enables your company to monitor customer conversati... Via Rami Kantari 
I began tweeting being an executive of my former company - I remember what it was like when I started ;) If you google "how to use twitter" you'll r...
by @AxelS Dell - Erfolgreiches Customer Relationship Management in sozialen Netzwerken Kundenservice 2.0 27. Maerz spricht Michael Buck auf der Internet World in Muenchen 
Monitoring social data can be complex.Here are 5 tips on where to focus the analysis of social media for business insight...
Thanks for a great post by @wbosma, Social Media Academy Alumni 2010 
Gamification has had its critics but expect big changes ahead, as the major corporations move in on work-as-fun. SAP’s path to gamifying their own products began about 18 months ago and involved a gamification cup, a contest that brought people together to learn about the technologies and to do rapid prototyping with the Bunchball and Badgeville platform 
Ford’s Scott Monty Sees Social Media as Opportunity to “Humanize the Company” | Social Media Breakfast Madison | @scoopit http://bit.ly/... 
Predicting brand resilience is no simple thing. We propose a model of brand resilience, which includes brand promise, brand experience, friction and brand value.
via IGo2Group Walter Adamson http://xeeme.com/walter 
What Separates Opportunity from Risk? For me, growing up the youngest child came with a huge set of challenges.
by Liz Strauss 
While social media is great for marketing, it can also become a firestorm of angry customers. Here are some ways to protect your brand.
by Layla Revis http://mashable.com/author/layla-revis/ |
Buckle up and Enjoy the Ride Updated case studies and engagement tips from Cisco... 
What exactly is a “Social Executive”? What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? by Cheryl Burgess 
Two-thirds of big companies surveyed now use Web 2.0 tools such as social networks or blogs, with use of internal social networks up 50% since 2008, according to a survey by McKinsey & Co. Nearly 90% said they have reaped at least one measurable business benefit, though most say the improvements have been modest.
Red Robin and other companies are using Facebook-like technology to share information and simply rethink the old way of doing things. #SMACAD #Social Media Academy 
While this is from 2009 it still tells an awesome story about how Social Media changed the face of Comcast. Sadly Comcast could never got to a point where the positive front end was igniting more change in the back end of the company. A pattern we see in many very early engaged companies who never actually introduced a comprehensive social media strategy and stood kind of still at the experimentation level.
Social Media Academy #SMACAD Social Media Academy Certified Social Media Strategist Info package next Strategist class - Start May 16th - online...
The "most famous customer service manager in the world" shares some social service advice. Frank Eliason - the Posterchild of Customer Care.
tecChannelTipps zum Umgang mit E-MailstecChannel Wir verbringen mehr Zeit mit unserem Mail-Posteingang als jemals zuvor, heißt es in einer neuen Daten-Auswertung von Boomerang für Googlemail.
via Returnpath http://xeeme.com/AndreaAsam Via Andrea Asam 
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement. 
The CMO role as we’ve known it does not capture where the role needs to go to remain relevant. This author proposes a new role: that of the Commercial Growth Accelerator, governed by five high-level strategic focus areas.
by @StevenCook 
Ford @ScottMonty 25 percent is spent on digital advertising and social media. "It's about building loyalty and trust by humanizing the process, showing people that there are real people behind Ford who are just like them, because that's who people trust, is someone like them," said Monty, who was in Madison Jan. 18 to give a talk about social media strategies at Monona Terrace.
Thanks also to @WendySoucie, Wisconson http://xeeme.com/WendySoucie 
It used to be so easy. With the right amount of budget and the right Madison Avenue Mad Men, any business could reach their target audience.
by Michael Brenner Sr. Director, Global Integrated Marketing at SAP. 
This is 2012 and its a perfect time to bring organization to your life, every aspect of your life so this includes your social media channels as well. I am a HUGE advocate of social media and tryin...
by Anise Smith http://xeeme.com/AniseSmith |
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