Ask three marketing executives to define "social business" and you'll get three different views. One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity. Some may see social business as a way to enhance brand. And they all may be right in the context of their own experience. One thing upon which they would probably all agree upon is that we're just beginni Topic: Social Business.
Florinel Nicolai Deciu's insight:
2014 is poised to be the year of wearable technology, incorporating the megatrends of mobile, social, cloud and applications all in one
Campaign marketing is dead. Long live contextual marketing. That's the message today from Forrester Research as it formally embraced the evolution from an age when marketers convinced people to buy things to an age where marketers simply help people find what they intend to buy. Explaining the change, the influential Massachusetts research house insisted that companies must build "contextual marketing engines" that include "marketing automation, real-time analytics, customer dat Topic: Digital Marketing.
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?
Consumers are exposed to a tremendous number of marketing messages. How can you break free from the rigid, batch-based campaign orientation that keeps you from delivering immediate value to your customers?
A third of potential customers who request information or quotes online never receive a phone call in response to their requests. According to a new report from Velocify, a provider of cloud-based customer relationship management (CRM) sales software, that's just one indication that companies are dropping the ball when it comes to responding to qualified buyers online. The report, Fortune 100 Online Buyer Experiences Study, was conducted to measure how well the largest companies in America add Topic: Digital Marketing.