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Senior Marketer Monitor 2013 – Fewer Marketers Using Social Networking And Web 2.0 Applications

Senior Marketer Monitor 2013 – Fewer Marketers Using Social Networking And Web 2.0 Applications | SOCIAL MEDIA ECOSYSTEM | Scoop.it
A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.
 
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5 Minutes with Vala Afshar

5 Minutes with Vala Afshar | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Ask three marketing executives to define "social business" and you'll get three different views. One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity. Some may see social business as a way to enhance brand. And they all may be right in the context of their own experience. One thing upon which they would probably all agree upon is that we're just beginni Topic: Social Business.
 
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2014 is poised to be the year of wearable technology, incorporating the megatrends of mobile, social, cloud and applications all in one

 
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It's Official: Forrester Says Campaign Marketing Is Dead

It's Official: Forrester Says Campaign Marketing Is Dead | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Campaign marketing is dead. Long live contextual marketing. That's the message today from Forrester Research as it formally embraced the evolution from an age when marketers convinced people to buy things to an age where marketers simply help people find what they intend to buy. Explaining the change, the influential Massachusetts research house insisted that companies must build "contextual marketing engines" that include "marketing automation, real-time analytics, customer dat Topic: Digital Marketing.
 
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Long live contextual marketing...

 
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How Charismatic Leadership Drives Success

How Charismatic Leadership Drives Success | SOCIAL MEDIA ECOSYSTEM | Scoop.it
The importance of leadership charisma in driving business results.
 
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Create and maintain a work environment where people are emotionally and intellectually committed to the organization's goals.

 
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How to Achieve a Return on Conversation with Emotional Marketing - Schaefer Marketing Solutions: We Help Businesses {grow}

How to Achieve a Return on Conversation with Emotional Marketing - Schaefer Marketing Solutions: We Help Businesses {grow} | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Research indicating how emotional disclosure builds engagement on Facebook
 
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What is a power networker

What is a power networker | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Power networking, social networking, social presence, social, social etiquette
 
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Claire Beattie's curator insight, March 13, 1:12 PM

#networking - what is power networking and how can it help your business? 

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10 Social Media Technology Predictions 2014

10 Social Media Technology Predictions 2014 | SOCIAL MEDIA ECOSYSTEM | Scoop.it
10 Social Media Technology Predictions 2014. heavy focus on social and content marketing
 
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A must read post via @WordPress SEO & Social Media

 
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donhornsby's curator insight, January 29, 5:30 AM

(From the article): Hash tracking will be a tool to watch. This used to be just a way to search on Twitter, now it’s a way to search globally. If you’re not using hashtags in all of your social posts, you are missing out on a lot of traffic.

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Facebook like an infectious disease, will lose 80 percent of users, says Princeton study - NBC News.com

Facebook like an infectious disease, will lose 80 percent of users, says Princeton study - NBC News.com | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Have you been infected with Facebook? Don't worry, like a viral outbreak, Facebook use will explode before plummeting down to Myspace...

 

 
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The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC] | SOCIAL MEDIA ECOSYSTEM | Scoop.it
An detailed timeline infographic featuring the history of marketing from 1450 to 2012.
 
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The Psychology of Significance and Google Plus - Martin Shervington

The Psychology of Significance and Google Plus - Martin Shervington | SOCIAL MEDIA ECOSYSTEM | Scoop.it
For some time I’ve been curious as to how events happen on Google+. From the very first moments of connecting with someone, all the way through to a blossoming relationship.
 
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Why Google+ will demand our attention in 2014 | Social Media Today

Why Google+ will demand our attention in 2014 | Social Media Today | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Now that brands can email their followers on Google+, the following updates make me feel confident that Google+ is here to stay in the years to come
 
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Google+ is here to stay in the years to come.

 
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The power of words

The power of words | SOCIAL MEDIA ECOSYSTEM | Scoop.it
power of words, synonyms of words, persuasive words, semantics, communication, persuasion, psychology.
 
Florinel Nicolai Deciu's insight:

A word is powerful because of its meaning and semantics not because of the phonetic pronunciation. #communication #mentoring #powerofwords

 
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Florinel Nicolai Deciu's comment, January 13, 7:33 AM
I have to thank you both :)
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10 Outrageous Social Media Predictions for 2014

10 Outrageous Social Media Predictions for 2014 | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?
 
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Those Little Things Called SEO Meta Descriptions and Titles | Social Media Today

Those Little Things Called SEO Meta Descriptions and Titles | Social Media Today | SOCIAL MEDIA ECOSYSTEM | Scoop.it
It is no secret that the Internet is bursting at the seams – translation: there are more websites competing for the attention of your target audiences.

 

 
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Forrester Research : Events Overview : Forrester's Forum For Marketing Leaders

Forrester Research : Events Overview : Forrester's Forum For Marketing Leaders | SOCIAL MEDIA ECOSYSTEM | Scoop.it

 

 
Florinel Nicolai Deciu's insight:

Consumers are exposed to a tremendous number of marketing messages. How can you break free from the rigid, batch-based campaign orientation that keeps you from delivering immediate value to your customers?

 
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Companies Fail to Follow Web Leads

Companies Fail to Follow Web Leads | SOCIAL MEDIA ECOSYSTEM | Scoop.it
A third of potential customers who request information or quotes online never receive a phone call in response to their requests. According to a new report from Velocify, a provider of cloud-based customer relationship management (CRM) sales software, that's just one indication that companies are dropping the ball when it comes to responding to qualified buyers online. The report, Fortune 100 Online Buyer Experiences Study, was conducted to measure how well the largest companies in America add Topic: Digital Marketing.
 
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30 Tools Social Media Professionals Can’t Live Without

30 Tools Social Media Professionals Can’t Live Without | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Managing multiple social media accounts can be a daunting task. In between juggling tasks, reaching objectives and expanding reach, it can be easy to become distracted and bogged down by the fast p...

 

 
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The passion of being social

The passion of being social | SOCIAL MEDIA ECOSYSTEM | Scoop.it
social, social engagement, social networking, marketing

 

 
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The passion of being social is a way to reset your mind :)

 

 
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Gamification vs. Game-Based Learning - Theories, Methods, and Contr...

My presentation for October 25, 2013 - Metro State University of Denver (MSUD) Symposium for Teaching and Learning with Technology Conference 2013. Access Conf

 

 
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A must read presentation

 

 
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Personal Branding Secrets From Social Media Superstars

Personal Branding Secrets From Social Media Superstars | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Ever wonder how certain people become social media superstars?
 
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Janice Krako's curator insight, January 24, 7:12 PM

Branding is important to your business....how well are you doing?

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Understanding and Applying Influencer Marketing Methods

Unless it is 1984 and you’re Nike, your influencer marketing strategy probably needs some work. This presentation features Ignite Social Media Founder & Presi
 
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The 2014 State of Marketing

The 2014 State of Marketing | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Nichole Kelly gives her insight on the 2014 State of Marketing report released by ExactTarget.
 
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The Psychology of Trust on Google Plus - Martin Shervington

The Psychology of Trust on Google Plus - Martin Shervington | SOCIAL MEDIA ECOSYSTEM | Scoop.it
This article explores the process of building trust - slow and steady; and when people 'weasel' they lose that trust within a community.
 
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OracleVoice: 10 Technology Trends That Will Revolutionize Retail

OracleVoice: 10 Technology Trends That Will Revolutionize Retail | SOCIAL MEDIA ECOSYSTEM | Scoop.it
The National Retail Federation’s annual “Big Show” kicks off in New York this week.
 
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Native In-stream Ads | Social Media Today

Native In-stream Ads | Social Media Today | SOCIAL MEDIA ECOSYSTEM | Scoop.it
Promoted Tweets, a twitter native ad which has was already operating since 2010, is evidence that native social ads really work.
 
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The 5 Most Persuasive Words in the English Language - Copyblogger

The 5 Most Persuasive Words in the English Language - Copyblogger | SOCIAL MEDIA ECOSYSTEM | Scoop.it
The toolbox of the writer is made up of words. Here are a few to use if your job is to persuade ...

 

 
Florinel Nicolai Deciu's insight:

“All words are equal, but some words are more equal than others.”

 

 
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