Marketers aren’t the only ones involved in marketing. That’s IBM’s thinking. And that’s why Big Blue debuted this week its new IBM ExperienceOne at its SmarterCommerce Global Summit 2014 in Tampa, Fla. It replaces the Enterprise Marketing Management (EMM) Suite brand. “This is reflective of a few important things that we recognized in business,” said Jay Henderson, strategy director for IBM Smarter Commerce, who talked to CMSWire in a phone interview from Topic: Customer Experience.
Staying faithful in any marriage is (we hope) one of the primary goals. Staying faithful to one marketing technology provider means divorce. In this marketing technology world, you see, it's more like Big Love than it was with Rob and Laura Petrie (living-room dancing at left). One marketing provider? Doesn't seem to happen today. Will one vendor ever be the be-all, end-all for companies deploying marketing technology? "No," said Forrester Research analyst Cory Munchb Topic: Customer Experience.
VideoI have a confession: I used to quickly become frustrated whenever I tried something new and I didn't quickly excel. Rather than attempting to master the new activity, I would moved on to another task, seeking a gentler learning curve. My frustration with new activities was heightened by my desire to [...]
Ask three marketing executives to define "social business" and you'll get three different views. One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity. Some may see social business as a way to enhance brand. And they all may be right in the context of their own experience. One thing upon which they would probably all agree upon is that we're just beginni Topic: Social Business.
Florinel Nicolai Deciu's insight:
2014 is poised to be the year of wearable technology, incorporating the megatrends of mobile, social, cloud and applications all in one
Campaign marketing is dead. Long live contextual marketing. That's the message today from Forrester Research as it formally embraced the evolution from an age when marketers convinced people to buy things to an age where marketers simply help people find what they intend to buy. Explaining the change, the influential Massachusetts research house insisted that companies must build "contextual marketing engines" that include "marketing automation, real-time analytics, customer dat Topic: Digital Marketing.
Young people today want to do work with purpose. If you're having a hard time finding that, these lessons can help.
Florinel Nicolai Deciu's insight:
Based on the young people I know, these stereotypes couldn’t be farther from the truth. Millennials want to work--and despite being shackled by debt, recession, and the jobs crisis--they aren’t motivated by money.
ROI implies that you put money in at X time and get more money out at Y time. But that is not how it works with collaboration because of three difficult problems. It is trying to solve these problems that has lead me to believe that the ROI for collaboration is fool’s gold. Topic: Social Business.
Consumers are exposed to a tremendous number of marketing messages. How can you break free from the rigid, batch-based campaign orientation that keeps you from delivering immediate value to your customers?
A third of potential customers who request information or quotes online never receive a phone call in response to their requests. According to a new report from Velocify, a provider of cloud-based customer relationship management (CRM) sales software, that's just one indication that companies are dropping the ball when it comes to responding to qualified buyers online. The report, Fortune 100 Online Buyer Experiences Study, was conducted to measure how well the largest companies in America add Topic: Digital Marketing.