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Social Media: e-Marketing 2680
How social media affects and influences current marketing techniques
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Scooped by Michelle Dutrisac
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21 Rules For Effective Social Media Marketing Strategies [Infographic]

21 Rules For Effective Social Media Marketing Strategies [Infographic] | Social Media: e-Marketing 2680 | Scoop.it
It is important to revisit the whys and hows of social media marketing strategies often if you are a brand or a company. You have to constantly stay up-to-date with how things work and how things change when it comes to the top social media ...
Michelle Dutrisac's insight:

This article is extremely helpful when first starting up a social media marketing campaign. It lists various rules to follow when doing a social media marketing campaign, and they list some rules I never would have thought of. Common rules, such as "no spamming"are listed, along with rules such as "always follow up with connections" and "connection doesn't imply permission" were a few I never would have thought. This article is extremely helpful and provides direction for people looking (or are already part of) a social media marketing campaign.

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Why Hootsuite is the best among other social media marketing services?

Why Hootsuite is the best among other social media marketing services? | Social Media: e-Marketing 2680 | Scoop.it
There may be a lot of social media marketing services on the internet. But why online businesses would rather go for Hootsuite? (Why Hootsuite is the best among other social media marketing services?
Michelle Dutrisac's insight:

I found this article to be interesting and informative in terms of social media marketing. It discusses the use of Hootsuite and how it is rated as the best social media marketing service, as well as practical uses for it. It states that you can use a dashboard to update posts simultaneously, as well as having a special feature for Twitter. This allows you to optimize, schedule, and manage your tweets and Twitter account in a more effective and easy way, which is excellent for those who have a strong Twitter following. This software is ideal for any business because its meant for all sizes, and allows you to customize it to fit your business.

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Social Media Income Portal

Bridging the gap between the buyer and the seller through social media marketing. (Social Media Income Portal: Bridging the gap between the buyer and the seller through social media marketing.
Michelle Dutrisac's insight:

I found this article to have useful information for any e-marketer; they boldy claim that Google is "dying" and the way to go is through social media- it's much more effective, accessible, and cost effective. The author stated that Google can "bring you to your knees" through high costs and very low ROI, while social media (such as Twitter and Facebook) is much more cost effective and you have more control (while with Google you have none). I found this article to be extremely helpful; I assumed Google was always the best way to go when marketing. However, with their high costs and low ROI, as well as no control whatsoever, it is much better to invest your money in social media, which will quickly become the new key tool for marketers.

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Social Media Marketing Now The Number 1 Channel for B2B Marketers

Social Media Marketing Now The Number 1 Channel for B2B Marketers | Social Media: e-Marketing 2680 | Scoop.it
According to the recently published “2013 B2B Content Marketing Benchmarks, Budgets and Trends research” report by CMI, 87% of B2B marketers now use social (RT @SuperOfficeUK: Three easy ways to #help you increase you #brand #online.
Michelle Dutrisac's insight:

I found this article to be insightful as to the trends and popularity of social media. 87% of B2B (business to business) marketers now use social media marketing, which is a significant increase from previous years. Out of the top 5 social media marketing channels, LinkedIn is the most popular with an 83% adoption rate, surpassing Facebook and Twitter. I found this to be surprising as I thought Facebook would be the most popular however, this article showed facts and figures supporting this statement. I enjoyed reading this article and recommend it to anybody looking to use social media marketing.

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Ideas That Put Your Social Media Marketing To Work For You | ProFollower - Highest Quality Human Followers In The Industry

Ideas That Put Your Social Media Marketing To Work For You | ProFollower - Highest Quality Human Followers In The Industry | Social Media: e-Marketing 2680 | Scoop.it
New blog posting, Ideas That Put Your Social Media Marketing To Work For You - http://t.co/gFmIQ4Wt
Michelle Dutrisac's insight:

I scooped this article because it had many great ideas on how to properly use social media marketing. Although the concept of social media marketing may seem simple, it does require time and techniques that will help your social media marketing plans become successful. For instance, they state to take advantage of YouTube and put your ideas on there; it will help attract new visitors because they understand what you're trying to market because of your videos. They also state to take the time to continuously update your social media sites; if you keep customers up-to-date and have those reminders of your company on their Facebook newsfeed (for example), you will have much more success with social media marketing.

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Want to Market Your Business? Then Try Social Media Marketing

Want to Market Your Business? Then Try Social Media Marketing | Social Media: e-Marketing 2680 | Scoop.it
Incorporating social media marketing strategies can quickly increase the success of your business. Social media provides you with the tools to not only communicate with a wide audience quickly, but also to interact with that audience.
Michelle Dutrisac's insight:

I chose this article because it has some very insightful tips and uses on how to incorporate social media marketing into your marketing strategy. I found it interesting how this article stressed using LinkedIn; my first thoughts go to Facebook and Twitter when thinking of using social media as a marketing tool. However, LinkedIn is critical because of the many influential users on it.

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