Una ricerca appena pubblicata da Indeed.com, il principale motore di ricerca verticale per trovare lavoro, dimostra come nell'ultimo anno le competenze più amb (Social media manager: Saper usare bene Instagram aiuta a trovare lavoro
As an entrepreneur, I look to others to tell me about the latest apps, time-savers, hacks, and tricks. However, no female founders were interviewed. So I decided to do one with all women. Below is just a small sampling of the great female entrepreneurs and some of the apps--business and otherwise--that they can't live without.I culled a list of some kick-butt women entrepreneurs whom I look up to and a few I'm lucky enough to know. Clearly, I have a lot of downloading to do....
I love this piece because of the question it asks! We get so focused on the doing doing doing of storytelling in our business, we rarely step back and ask ourselves, "How do I know I'm getting better at storytelling?"
This article comes from my colleague Limor Shiponi in Israel. Limor is one of the deep thinkers on the planet about storytelling and I highly prize her insights. It has been way too long since we've chatted and I miss hearing her magical voice and articulate thinking. In the meantime, I am delighted to share this piece with you.
Usually, if we are getting results in our business, we are happy. But if we don't periodically ask ourselves the question, "How will I know I have become a better storyteller?" our results -- when they fade (the normal ups and downs of business cycles) -- may be due our storytelling skills or something entirely different.
If you are not clear on how you'll know when you've become a better storyteller, in a down cycle you may start fixing the wrong things. Maybe your storytelling skills are fabulous but your marketing process is inconsistent. Maybe your marketing is awesome and your storytelling sucks. Without asking and paying attention to the question this article poses, you'll never know where to place your attention.
I ran across this article about 2 weeks ago and really took the time to ask myself this question. I came up with an answer and kept testing it out to make sure it was real. Here's my answer:
I know I will have become a better storyteller when I continually feel that resonance between me and my audience, and when people connect with me after they have heard one of my stories. I physically experience this band of gold and silver resonant energy linking me and my listeners together.
That's not very flowery language, but it does the trick for me. I can see several images in my minds eye of what this looks and feels like.
Now my experience can happen face-to-face or electronically. But of course, the best way to know if I've become a better storyteller is through live interaction. So practice practice practice your business stories with real people to build your skills and effectiveness.
OK -- that's me. Now it is your turn. How will you know you have become a better storyteller? What does that look and feel like for you?
Ninja MarketingPinterest Marketing: 7 consigli per una strategia efficaceNinja MarketingRicordando ancora che i social media non sono un canale di vendita diretta, su Pinterest si possono creare delle board dove inserire i propri prodotti o immagini...
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...
As Pinterest grows in use, it grows in value to journalists and news organizations.
At least for now, Pinterest seems to be most valuable relating to lifestyle coverage, contests, community information and events and photography. I haven’t seen any indication that it’s useful in breaking news coverage (though that could change, or you might have some examples to show how it’s already being used).
Here are ways that I suggest journalists and news organizations consider using Pinterest:...
Oggi nel mercato globale è fondamentale sapersi distinguere anche con una comunicazione dal web ai social network (Da un gelato imparo le regole vincenti dell’economia @scoopit @Gianluigi_com http://t.co/qXkADzp4nt)...
Alla fine sono arrivati tutti. Da sinistra a destra. Da Bersani, Vendola, Casini, Berlusconi e addirittura quell’uomo tutto d’un pezzo di Mario Monti. Ora ve li ritrovate oltre che in televisione anche sui social network. Lì, accaniti, 24 ore al giorno, sempre pronti a dire la loro, rivolti all’instancabile pubblico della rete connesso al Web senza soluzione di continuità pure quando dorme.
Se vi state chiedendo cosa sia cambiato rispetto al passato nel rapporto tra politica ed elettori con l’avvento dei social network, la risposta è poco e niente.
Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.
Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists.
But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.
The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.
On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).
Edwin McRae: "We’re going to look out at how you take a linear, ink-on-page story (novel, short story, kids book, comic) or light-on-screen story (film, short film, TV series) and turn it into a GAME. How to turn passive storytelling into interactive storytelling" ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.