I was having a great conversation the other day with a good friend, and she was sharing how many boards aren’t really worried about “social media” because they are needing to actually focus on improving their culture first. I thought a lot about what she said, and to be honest, if you cannot have conversations with people in your own organization, Twitter is going to be the last thing in your mind. That being said, I have seen a lot of school organizations use social media to actually improve their culture significantly. It is not the only way, but if used in powerful ways, it definitely can have an overall impact on your school or district.
Via John Evans