Let's face it: social media has pervaded our world, and it can't be ignored. Some people see social media as a trivial waste of time, but it can be an important communication tool if used effectively. In the healthcare world, nurses can use social media to connect with other nurses, to learn more about various patient illnesses and what it's like to live with those illnesses, to engage in meaningful healthcare conversations, and to discuss trends in healthcare.
An article published in the February 2014 issue of Johnson & Johnson'sNursing Notes lists several tips for nurses to follow as they share knowledge and engage in meaningful healthcare conversations via social media. The top four tips are as follows:
Keep it professional. Nurses should maintain a professional persona and tone when engaging in social media communication related to their nursing careers. This includes refraining from dispensing any specific or personal medical advice or nursing diagnoses. Consider everything to be public. It's important for nurses to keep in mind the public nature of all social media sites. Even when conversing on a private forum, nurses should assume that anything they post can be seen by anyone. Thus, just like in face-to-face conversations, nurses must abide by rules and policies related to patient confidentiality and privacy. Listen. As mentioned previously, social media sites allow nurses to engage in meaningful conversations related to healthcare issues and trends. However, nurses should be sure to fully observe and understand all discussions before adding to them. Nurses should not broadcast unwarranted medical thoughts and opinions just because they can. Speak up! When used effectively, social media can help nurses position themselves as meaningful leaders and advocates in the healthcare industry. The nursing voice is an important part of any healthcare conversation, and it can have a powerful impact when inserted appropriately.
For additional information on the use of social media as it relates to nursing, take a look at the American Nurses Association's Social Networking Principles Toolkit. To engage in conversations related to nursing education, visit The College Network'sFacebook and Twitter pages. Also, stay tuned for part two of this "Nurses and Technology" series to learn about the use of other new technology in the healthcare setting.
How and why should your classes blog? I’m going to start this post by pointing out that I am not an expert, but this is what I did to start my class blogging last year and it worked really well. The advantages of getting your class blogging are well documented, and apply across the age …
Elizabeth Hutchinson's insight:
Love that class blogging is made to sound so easy. Nicely explained!
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“ The social media landscape is changing. Or, in other words, it’s like the polar icecaps of Facebook are melting, and in the runoff we’re excavating cavernous content mills, stalagmites of rampant…”
Via Steven Krohn
Elizabeth Hutchinson's insight:
The landscape is changing. A great info graphic that shows you how.
Alongside universities, libraries and librarians are now using social media platforms to connect with users in a range of exciting and innovating ways. The latest platform that libraries are experimenting with is Instagram, which allows users to take photos on their smart phones, apply exciting filters and add hashtags, and then share these images online with their followers. Amy Mollett and Anthony McDonnell investigate how libraries are making the most of this visually-engaging platform.
We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.
With this in mind, what’s better than an infographic?
There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....
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