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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Social Media Digital Marketing Zimbabwe | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 3:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 4:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 4:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Rescooped by Carly McChesney-Martin from visualizing social media
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The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC]

The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC] | Social Media Digital Marketing Zimbabwe | Scoop.it

Did you know that just over one quarter (27%) of organizations have a dedicated social media team, with almost two-thirds (65%) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR?

 

These findings come from a recent survey, which also revealed that a combination of relevant education and experience is the most sought-after quality for a company looking to hire someone to work in their social media department. Also, the vast majority of firms (86%) measure their social media ROI by standard metrics such as Likes and followers.

 

65% of organizations cite lack of time as their biggest stumbling block to social media success, and 87% say that increasing brand awareness is their number one goal.


Via Lauren Moss
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