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Brief History Of The Next Big Thing & Next Big Thing Predictions by @PeterSweeney Primal

Brief History Of The Next Big Thing & Next Big Thing Predictions by @PeterSweeney Primal | Social Media, Design & Marketing | Scoop.it
In business, vision isn’t some mythical ability to see the future. It’s about being able to recognize a pattern and appl…

Via Martin (Marty) Smith
Bettina Ascaino's insight:

[Martin Smith's]

 

Ideas Peter sees as Next Big Thing:


* Interest networks (niched & more personal social media). 
* Computational Services.

* Automated Assistants. 

Ideas Martin Smith sees as next Big Thing:

* Crowdfunding.
* Distributed Ecommerce. 
* Curating Conversations. 

Crowdfunding
Crowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding. 

The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything. 

Ecommerce
After Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones?

Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it? 

The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE? 

Conversations
The conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic. 

"Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.

 

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Martin (Marty) Smith's curator insight, December 17, 2013 2:15 PM

Great Post But Upside Down
This is a great post by Primal's founder Peter Sweeney, but it is upside down for what I want to accomplish today. Sitting there thinking I wish the bottom were the top I realized I have the tools to make that happen (lol).

Crowdfunding feels like a "next big thing" with tentacles in everything from banking to ecommerce so it passes the very good Next Big Thing Test Peter's post creates:


"How to Recognize The Next Big Thing?

If the history of The Next Big Thing teaches us anything, it’s that new media invariably dominates old media; regardless of how hard the incumbents try to keep new media down.


Equally clear, the essence of The Next Big thing won’t be technological. Cloud, data, augmented, geo, semantic, mobile, distributed, implicit, programmable networks are statements of technological enablers, not human experiences."

Ideas Peter sees as Next Big Thing:

* Interest networks (niched & more personal social media).
* Computational Services.

* Automated Assistants.

Ideas I see as next Big Thing:

* Crowdfunding.
* Distributed Ecommerce.
* Curating Conversations.

Crowdfunding
Crowdfunding is so much MORE than seed equity funding. Having managed a multi-million dollar ecommerce website and remembering putting my job on the line every Christmas means finding ways to "test before we test" and generate tribal formation every website needs these days favors a crowdfunding revolution that only has a little to do with seed funding via equity crowdfunding.

The trend is already manifesting. Dell creates a new "venture fund", P&G outsources 50% of their R&D and Kickstarter is slouching toward their $1 BILLLION in funding party. Soon we will "crowdfund" everything.

Ecommerce
After Google's algorithm changes storming the castle of scaled websites to achieve top search rankings is all but impossible. This begs the question WHY is commerce something we must got to a website to complete. In a SOCIAL and MOBILE time why can't we THINK, "I want that," and have it flying in on one of those Amazon drones?

Why is our eCommerce imagination so BORING? Whit is it so proprietary? Why do we make online customers COME TO US? One of the things we proved with CureCancerStarter.org, our crowdfunding cancer research platform on Authorize.net, is once you've created the commercial "token" it can go anywhere. SO why isn't it?

The most disruptive thing any affiliate marketer does is ship traffic across the bridge to their partner. More than half the traffic drops off. Why not CONVERT ANYWHERE?

Conversations
The conversation is rapidly becoming the new medium and currency thanks to the SOCIAL, MOBILE and VIDEO tsunamis. We can consult experts on anything. Our marketing is "inbound" so own the conversation to own the traffic.

"Owning the conversation,” means curating in a Radian6 ORM (Online Reputation) way. Our marketing must curate conversations in near real-time no matter where they happen.

 

janlgordon's comment, December 17, 2013 3:36 PM
Marty, you never cease to amaze me, your insights are absolutely brilliant and right on target with this one - Let's take this to Curatti........worthy of a replay and discussion for sure!!
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You People Wouldn’t Believe the Type Design in Blade Runner

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To Master Social Media Stories Tell Stories That Mesmerize

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25+ Useful Mac Keyboard Shortcuts for Social Media Managers

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One morning last December, I woke up and noticed that a dream of mine came true: I had taken a picture that went viral. A picture I took at a friend’s wedd
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Improve internal linking for SEO: Calculate Internal PageRank

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DIscover a method for determining what pages on your site might be seen as authoritative by search engines, based on a metric called "internal PageRank."
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Word Count, Shmerd Count: A No-Bull Approach to Google's "In-Depth" Articles - Business Casual Copywriting

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If you’ve read my “Who I Am” page or interact with me on Twitter at all, you’ll know that I spent over four years leading an SEO team before making the jump to copywriting. As such, I keep pretty tuned in to developments with the world’s biggest search engine and how that impacts my clients. In August, …
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Google Posts are going to kill (at) local SEO

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Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?
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Posicionar mejor: los 15 puntos básicos para mejorar el SEO

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16 SEO Experiments And Their (Surprising) Results

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What you thought to be true about SEO is about to change. The most surprising scientifically backed SEO experiments and how to take advantage of them.
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maximo riera pays homage to animals in new chair collection edition

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the collection is a limited edition project as each piece is produced in a non-repeatable color code, making them completely unique.
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The future of digital lead generation

The future of digital lead generation | Social Media, Design & Marketing | Scoop.it

Lead generation has come a long way. According to one analysis, lead generation dates back as far as 27 BC, assuming, of course, that we accept that the Roman trade market was the original lead generation platform for traders. The way in which leads were developed during Roman times was through word of mouth.

By spreading information via word of mouth, people with a network of connections trade information and recommendations based on experience. This still happens today. You may ask your neighbor who they hired to remodel their kitchen or ask a friend which doctor they suggest you visit, but do you seek references for many other reasons? You probably don’t.

As technology advances, the way in which leads are acquired also changes. Nowadays, when you need to buy something specific you rely on the Internet. It is the ultimate convenience, even easier than asking someone you know, and accessible to you wherever you are — at home, at work or on the go. Now that the way in which we seek information has changed, the way in which we receive information is different, as well. Before understanding how far we’ve come today, and where we’re going, we must understand where lead generation started....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 31, 8:25 PM

Fascinating article about the history and the future of digital lead generation. A must-read for marketers. Recommended reading  9/10

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How to Use Pinterest to Connect With a Local Audience : Social Media Examiner

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27 Time-Sucking Blog Tasks You Can Outsource [Infographic]

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If you are feeling overwhelmed and stretched thin, blog outsourcing is something you should seriously consider - it's possible with any budget.
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Why Black Hat SEO Still Works (Sometimes) – #62

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You can still find obvious spam high in some Google search results. Does that mean black hat SEO works?
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Manage Tabs like a Pro on Chrome with Tabli [Guide]

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Tabli makes managing tabs on Chrome much seamless, we walk you through some of the best things it can do.
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SEO and Content: Tips to Future-Proof Rankings

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Google issues guidelines on bloggers and links for freebies | Search Engine Watch

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A Step-by-Step Guide to Protecting Yourself Against Negative SEO

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You’re checking the backlinks pointing to your site, as you do occasionally, when you see it: a huge spike in links. At ...
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How to make content easy to share | Scoop.it Blog

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Want more shares? Try a few of these tested tips and tricks to make content easy to share and get the maximum number of shares for every piece of content.
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