Social Media, Design & Marketing
375 views | +2 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Bettina Ascaino
Scoop.it!

You People Wouldn’t Believe the Type Design in Blade Runner

You People Wouldn’t Believe the Type Design in Blade Runner | Social Media, Design & Marketing | Scoop.it
Eurostile on fire off the shoulder of Orion. Palatine glittering in the dark near Tannhäuser Gate
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

To Master Social Media Stories Tell Stories That Mesmerize

To Master Social Media Stories Tell Stories That Mesmerize | Social Media, Design & Marketing | Scoop.it
Storytelling has been the most powerful form of communication since "social media" meant campfires and market days.
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

25+ Useful Mac Keyboard Shortcuts for Social Media Managers

25+ Useful Mac Keyboard Shortcuts for Social Media Managers | Social Media, Design & Marketing | Scoop.it
I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve rea
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

My Wedding Photo Went Viral, and This is What I Learned

My Wedding Photo Went Viral, and This is What I Learned | Social Media, Design & Marketing | Scoop.it
One morning last December, I woke up and noticed that a dream of mine came true: I had taken a picture that went viral. A picture I took at a friend’s wedd
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

Improve internal linking for SEO: Calculate Internal PageRank

Improve internal linking for SEO: Calculate Internal PageRank | Social Media, Design & Marketing | Scoop.it
DIscover a method for determining what pages on your site might be seen as authoritative by search engines, based on a metric called "internal PageRank."
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

Menu Design: 15 UX Guidelines to Help Users

In both applications and websites, users rely on menus to find content and use features. Use this checklist to make sure your menus do their job.
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

Word Count, Shmerd Count: A No-Bull Approach to Google's "In-Depth" Articles - Business Casual Copywriting

Word Count, Shmerd Count: A No-Bull Approach to Google's "In-Depth" Articles - Business Casual Copywriting | Social Media, Design & Marketing | Scoop.it
If you’ve read my “Who I Am” page or interact with me on Twitter at all, you’ll know that I spent over four years leading an SEO team before making the jump to copywriting. As such, I keep pretty tuned in to developments with the world’s biggest search engine and how that impacts my clients. In August, …
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

Google Posts are going to kill (at) local SEO

Google Posts are going to kill (at) local SEO | Social Media, Design & Marketing | Scoop.it
Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

Posicionar mejor: los 15 puntos básicos para mejorar el SEO

Posicionar mejor: los 15 puntos básicos para mejorar el SEO | Social Media, Design & Marketing | Scoop.it
¿Sabes cómo puedes posicionar mejor tu web? Aprende a hacerlo con estos 15 puntos para ser el número uno en los buscadores. 
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

16 SEO Experiments And Their (Surprising) Results

16 SEO Experiments And Their (Surprising) Results | Social Media, Design & Marketing | Scoop.it
What you thought to be true about SEO is about to change. The most surprising scientifically backed SEO experiments and how to take advantage of them.
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

maximo riera pays homage to animals in new chair collection edition

maximo riera pays homage to animals in new chair collection edition | Social Media, Design & Marketing | Scoop.it
the collection is a limited edition project as each piece is produced in a non-repeatable color code, making them completely unique.
more...
No comment yet.
Rescooped by Bettina Ascaino from Public Relations & Social Media Insight
Scoop.it!

The future of digital lead generation

The future of digital lead generation | Social Media, Design & Marketing | Scoop.it

Lead generation has come a long way. According to one analysis, lead generation dates back as far as 27 BC, assuming, of course, that we accept that the Roman trade market was the original lead generation platform for traders. The way in which leads were developed during Roman times was through word of mouth.

By spreading information via word of mouth, people with a network of connections trade information and recommendations based on experience. This still happens today. You may ask your neighbor who they hired to remodel their kitchen or ask a friend which doctor they suggest you visit, but do you seek references for many other reasons? You probably don’t.

As technology advances, the way in which leads are acquired also changes. Nowadays, when you need to buy something specific you rely on the Internet. It is the ultimate convenience, even easier than asking someone you know, and accessible to you wherever you are — at home, at work or on the go. Now that the way in which we seek information has changed, the way in which we receive information is different, as well. Before understanding how far we’ve come today, and where we’re going, we must understand where lead generation started....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 31, 8:25 PM

Fascinating article about the history and the future of digital lead generation. A must-read for marketers. Recommended reading  9/10

Scooped by Bettina Ascaino
Scoop.it!

How to Use Pinterest to Connect With a Local Audience : Social Media Examiner

How to Use Pinterest to Connect With a Local Audience : Social Media Examiner | Social Media, Design & Marketing | Scoop.it
Do you use Pinterest to build relationships with your audience? Discover how to use Pinterest to connect with a local audience.
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

27 Time-Sucking Blog Tasks You Can Outsource [Infographic]

27 Time-Sucking Blog Tasks You Can Outsource [Infographic] | Social Media, Design & Marketing | Scoop.it
If you are feeling overwhelmed and stretched thin, blog outsourcing is something you should seriously consider - it's possible with any budget.
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

Why Black Hat SEO Still Works (Sometimes) – #62

Why Black Hat SEO Still Works (Sometimes) – #62 | Social Media, Design & Marketing | Scoop.it
You can still find obvious spam high in some Google search results. Does that mean black hat SEO works?
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

Manage Tabs like a Pro on Chrome with Tabli [Guide]

Manage Tabs like a Pro on Chrome with Tabli [Guide] | Social Media, Design & Marketing | Scoop.it
Tabli makes managing tabs on Chrome much seamless, we walk you through some of the best things it can do.
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

SEO and Content: Tips to Future-Proof Rankings

SEO and Content: Tips to Future-Proof Rankings | Social Media, Design & Marketing | Scoop.it
Learn from Moz’s Rand Fishkin how to pre-emptively respond to upcoming machine-learning changes in SEO – Content Marketing Institute
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

Google issues guidelines on bloggers and links for freebies | Search Engine Watch

Google issues guidelines on bloggers and links for freebies | Search Engine Watch | Social Media, Design & Marketing | Scoop.it
Empty description
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

A Step-by-Step Guide to Protecting Yourself Against Negative SEO

A Step-by-Step Guide to Protecting Yourself Against Negative SEO | Social Media, Design & Marketing | Scoop.it
You’re checking the backlinks pointing to your site, as you do occasionally, when you see it: a huge spike in links. At ...
more...
No comment yet.
Scooped by Bettina Ascaino
Scoop.it!

How to make content easy to share | Scoop.it Blog

How to make content easy to share | Scoop.it Blog | Social Media, Design & Marketing | Scoop.it
Want more shares? Try a few of these tested tips and tricks to make content easy to share and get the maximum number of shares for every piece of content.
more...
No comment yet.