You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.
Taylor Roy's insight:
This link talks about a study that was completed by the Pew Research Center in order to see who uses social media and on what platforms. Some general statistics are that women use social media 9% more than men do. And people living in cities make up 70% of the social media use population. When it comes to race, Hispanics surprisingly take up 72% of the social media engagement, while African-Americans are occupying 68% who are also ahead of Caucasians who are only 65%. While these percentages show who is using these platforms, we should take a look at the most popular social media site, Facebook. While it started with only college kids using it, there are now 67% of adults using Facebook. I find the term "adults" to be vague for this statistic because it also says that women from 18-29 years old are the main users for Facebook.
Facebook, Twitter, Instagram, Pinterest, LinkedIn: 2013 Social Media Demographics [STUDY]
Taylor Roy's insight:
This link refers to a study that was completed about the 2013 Social Media demographics. 18% of online adults in the U.S now use Twitter, compared to the 71% using Facebook, and 17% using Instagram. This study describes who these people are; what race, age, or where they live. For Facebook, they make up 71% of all internet users, 76% of that entire population is female, and the majority (84%) are ages 18-29. There is a much larger percentage difference in Facebook ages than there are for Twitter. Of the 18% of all internet users that use Twitter, there is only a 1% difference between men and women.
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