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Social brands that do well on social media understand the importance of focusing more on the "social" - the people, instead of the "media" in social media. Social brand stories that excel are ones which are able to engage the social consumer into its ecosystem and demonstrate the brand experience it has to offer. No comment yet.
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The companies thriving today are operating by a new set of rules — Social Era rules. Companies like Kiva, Twitter, Starbucks — they get it. They live it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious Delete the scoop?
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Everyone aims to be in tune with their customers, but following them around the web isn’t enough. To really deliver a great customer experience, it’s important to understand why people go social, and make sure expectations are met. Delete the scoop?
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Social engagement is radically changing the way in which markets function and the way in which organizations create value. Consumer behaviour is becoming ever more conditioned by the reputation of companies among consumers and influence among peers. How does marketing, advertising or CRM re-establish itself? Via jean lievens Delete the scoop?
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Your employees are tweeting last quarter’s results. They’ve completed their LinkedIn profiles and they’re posting discounts on Facebook. Your brand has gone social; but are you helping your employees to connect with their peers internally? Delete the scoop?
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Battle of the sexes: Who's winning the social media war? - hint: Women are from Pinterest; men are from Reddit. Delete the scoop?
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Marketing Magazine (UK) caught up with Virgin Media's marketing chief Nigel Gilbert to gauge his reaction to Facebook's historic IPO Delete the scoop?
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To generate loyalty and evangelism, a product persona must be inherently social. For brands, great products are the most authentic form of marketing content because they ARE the brand. Delete the scoop?
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By using the Facebook photo viewer, Volkswagen Ticari Araç has created a photo album which doubles up as a flipbook. By clicking onto the album and holding down the ‘right’ button, you can watch the Ticari Araç drive through a desert and urban area, creating a never ending loop Delete the scoop?
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7 great mini case studies on how brands such as Sharpie, Evian & Sammy’s Woodfired Pizza are implementing innovative social media marketing practices with great results. Delete the scoop?
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In this Q&A with Mashable, boxing legend Mike Tyson shares how he came to embrace and succeed at social media. Delete the scoop?
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The world's largest automaker has streamlined how it responds to mentions on Facebook, Twitter, and blogs, and it has expanded its outreach at events such as SXSW. Delete the scoop?
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Use these three tips to see what users are sharing on Pinterest from your web site, how to capture it and use it to guide your marketing. Delete the scoop?
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Cole Haan launched a multipart experiential and social campaign using the topography of New York City and the hashtag as focal points. It is meant to meet the intersection of the digital and physical worlds, which, for its young target audience, blur. Delete the scoop?
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Colbert summed it up best in his usual deadpan satiric way towards TV news media’s coverage of the Democratic National Convention Monday night. Here's the point ~ volume is useful, but only when you have a benchmark or context to create a narrative. Find out what your social data means and how it can inform and improve your business Delete the scoop?
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Financial institutions have been slow to adopt social media because of regulatory and privacy issues, but that’s beginning to change as they realize that social media and mobile are the way to reach Gen-Y, a generation that prefers to tweet or text instead of visiting a branch or dialing a call centre. Delete the scoop?
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Measuring social media brand performance? It makes far more sense to effectively measure how well fans are being treated, how much activity there is and how regularly fans, who are potential customers, interact with your brand. Delete the scoop?
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Agreement will include a major expansion of their ongoing partnership, including a joint advertising sales effort, as well as cross-licensing of some key patents between the pair. Facebook will allow Yahoo to be the first partner to feature information about its users’ “Likes” in actual display advertising on Yahoo Delete the scoop?
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Common & Deadly Social Media Sins – Lets be honest, whether we like it or not, the majority of us are guilty of at least one of these sins at one point or another. So, what are the 7 Deadly Social Media Sins Delete the scoop?
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Learn from how the University of Southern Mississippi used social media to mitigate a crisis that could have damaged its reputation. Delete the scoop?
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The chief executive of one of the world’s largest marketing groups has today declared that marketing and strategy are dead. Don’t just interrupt, but interact. Asking about ROI is the wrong question today. You should be asking about Return on Involvement. Delete the scoop?
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Accenture has released an interesting new survey describing the ways US consumers perceive the social media that they see on their TV screens. Delete the scoop?
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This infographic sums up just how much people are turning to social media for news instead of using more traditional sources. Delete the scoop?
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Lionsgate’s senior vice president for digital marketing Danielle DePalma, maps out the strategy and execution of the social media campaign, which rolled out in sync with creative, PR, and traditional promotions and kicked off with the release of the first image of the Mockingjay, the pin on fire. Delete the scoop?
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Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. There are five metrics that accurately measure success in terms of ROI and revenues from social media for all enterprises, both big and small, B2B and consumer web, and across multiple geographies Delete the scoop?
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