Cole Haan launched a multipart experiential and social campaign using the topography of New York City and the hashtag as focal points. It is meant to meet the intersection of the digital and physical worlds, which, for its young target audience, blur.
Colbert summed it up best in his usual deadpan satiric way towards TV news media’s coverage of the Democratic National Convention Monday night. Here's the point ~ volume is useful, but only when you have a benchmark or context to create a narrative. Find out what your social data means and how it can inform and improve your business
Financial institutions have been slow to adopt social media because of regulatory and privacy issues, but that’s beginning to change as they realize that social media and mobile are the way to reach Gen-Y, a generation that prefers to tweet or text instead of visiting a branch or dialing a call centre.
Measuring social media brand performance? It makes far more sense to effectively measure how well fans are being treated, how much activity there is and how regularly fans, who are potential customers, interact with your brand.
Agreement will include a major expansion of their ongoing partnership, including a joint advertising sales effort, as well as cross-licensing of some key patents between the pair. Facebook will allow Yahoo to be the first partner to feature information about its users’ “Likes” in actual display advertising on Yahoo
Common & Deadly Social Media Sins – Lets be honest, whether we like it or not, the majority of us are guilty of at least one of these sins at one point or another. So, what are the 7 Deadly Social Media Sins
The chief executive of one of the world’s largest marketing groups has today declared that marketing and strategy are dead. Don’t just interrupt, but interact. Asking about ROI is the wrong question today. You should be asking about Return on Involvement.
Marvel Entertainment, the company behind the string of blockbuster franchise hits Iron Man, Thor and of course the Avengers is releasing its next action-packed epic - Captain America: The Winter
Mirza Mushtaq Baig's insight:
How does a marketer create timeless content? With so many of us marketing types proselytizing with such fervor about the immediate need for content marketing it's probably fair to say the majority of us marketing folks have forgotten that marketing at a strategic level is about the audience and the message; not about how to push content. As a commenter from my last post pointed out, the 'best marketing is the message.'
As consumers continue gravitating towards personal online experiences, it’s important for businesses wanting to retain a loyal customer base to remain a step ahead of their users. This means swapping mass marketing techniques for tailored messages that speak to users on an individual level.
Emerson's chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development,...
Mirza Mushtaq Baig's insight:
Use the Voice of the Customer as a starting point to build your strorytelling efforts - remember, if you help your customers make it easier to business with you, they'll stick with you again and again.
Social brands that do well on social media understand the importance of focusing more on the "social" - the people, instead of the "media" in social media. Social brand stories that excel are ones which are able to engage the social consumer into its ecosystem and demonstrate the brand experience it has to offer.
The companies thriving today are operating by a new set of rules — Social Era rules. Companies like Kiva, Twitter, Starbucks — they get it. They live it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious
Everyone aims to be in tune with their customers, but following them around the web isn’t enough. To really deliver a great customer experience, it’s important to understand why people go social, and make sure expectations are met.
Social engagement is radically changing the way in which markets function and the way in which organizations create value. Consumer behaviour is becoming ever more conditioned by the reputation of companies among consumers and influence among peers. How does marketing, advertising or CRM re-establish itself?
Your employees are tweeting last quarter’s results. They’ve completed their LinkedIn profiles and they’re posting discounts on Facebook. Your brand has gone social; but are you helping your employees to connect with their peers internally?