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Digital = Customer Engagement
Examining the convergence of Digital, Social, Big Data and Mobile
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Captain America, Marketing Needs to Be Like You

Captain America, Marketing Needs to Be Like You | Digital = Customer Engagement | Scoop.it
Marvel Entertainment, the company behind the string of blockbuster franchise hits Iron Man, Thor and of course the Avengers is releasing its next action-packed epic - Captain America: The Winter
Mirza Mushtaq Baig's insight:

How does a marketer create timeless content? With so many of us marketing types proselytizing with such fervor about the immediate need for content marketing it's probably fair to say the majority of us marketing folks have forgotten that marketing at a strategic level is about the audience and the message; not about how to push content. As a commenter from my last post pointed out, the 'best marketing is the message.'

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3 Challenges Facing Marketers in 2014 | Gigya's Blog

3 Challenges Facing Marketers in 2014 | Gigya's Blog | Digital = Customer Engagement | Scoop.it
Mirza Mushtaq Baig's insight:
In 2014, Personalization Triumphs

As consumers continue gravitating towards personal online experiences, it’s important for businesses wanting to retain a loyal customer base to remain a step ahead of their users. This means swapping mass marketing techniques for tailored messages that speak to users on an individual level. 

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Connecting Brand Storytelling to Enterprise Business Excellence

Connecting Brand Storytelling to Enterprise Business Excellence | Digital = Customer Engagement | Scoop.it
Emerson's chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development,...
Mirza Mushtaq Baig's insight:

Use the Voice of the Customer as a starting point to build your strorytelling efforts - remember, if you help your customers make it easier to business with you, they'll stick with you again and again.

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3 Ways to Tell a Social Brand Story

3 Ways to Tell a Social Brand Story | Digital = Customer Engagement | Scoop.it

Social brands that do well on social media understand the importance of focusing more on the "social" - the people, instead of the "media" in social media. Social brand stories that excel are ones which are able to engage the social consumer into its ecosystem and demonstrate the brand experience it has to offer.

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Traditional Strategy Is Dead. Welcome to the #SocialEra

Traditional Strategy Is Dead. Welcome to the #SocialEra | Digital = Customer Engagement | Scoop.it

The companies thriving today are operating by a new set of rules — Social Era rules. Companies like Kiva, Twitter, Starbucks — they get it. They live it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious

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Five Reasons Why Customers Want Social Customer Service

Five Reasons Why Customers Want Social Customer Service | Digital = Customer Engagement | Scoop.it

Everyone aims to be in tune with their customers, but following them around the web isn’t enough. To really deliver a great customer experience, it’s important to understand why people go social, and make sure expectations are met.

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Social Business Manifesto – An Introduction

Social Business Manifesto –  An Introduction | Digital = Customer Engagement | Scoop.it

Social engagement is radically changing the way in which markets function and the way in which organizations create value. Consumer behaviour is becoming ever more conditioned by the reputation of companies among consumers and influence among peers. How does marketing, advertising or CRM re-establish itself?


Via jean lievens
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Internal Social Media: Is Your Company Missing Out?

Internal Social Media: Is Your Company Missing Out? | Digital = Customer Engagement | Scoop.it

Your employees are tweeting last quarter’s results. They’ve completed their LinkedIn profiles and they’re posting discounts on Facebook. Your brand has gone social; but are you helping your employees to connect with their peers internally?

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Battle of the sexes: Who's winning the social media war? - Washington Post (blog)

Battle of the sexes: Who's winning the social media war? - Washington Post (blog) | Digital = Customer Engagement | Scoop.it

Battle of the sexes: Who's winning the social media war? - hint: Women are from Pinterest; men are from Reddit.

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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come' - Brand Republic News

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come' - Brand Republic News | Digital = Customer Engagement | Scoop.it

Marketing Magazine (UK) caught up with Virgin Media's marketing chief Nigel Gilbert to gauge his reaction to Facebook's historic IPO

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How Products Participate In Social Media

How Products Participate In Social Media | Digital = Customer Engagement | Scoop.it

To generate loyalty and evangelism, a product persona must be inherently social. For brands, great products are the most authentic form of marketing content because they ARE the brand.

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Volkswagen Creates Brilliant Flipbook Advert via Facebook Photo Viewer

Volkswagen Creates Brilliant Flipbook Advert via Facebook Photo Viewer | Digital = Customer Engagement | Scoop.it

By using the Facebook photo viewer, Volkswagen Ticari Araç has created a photo album which doubles up as a flipbook. By clicking onto the album and holding down the ‘right’ button, you can watch the Ticari Araç drive through a desert and urban area, creating a never ending loop

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7 Creative Social Media Marketing Mini Case Studies | Social Media Examiner

7 Creative Social Media Marketing Mini Case Studies | Social Media Examiner | Digital = Customer Engagement | Scoop.it

7 great mini case studies on how brands such as Sharpie, Evian & Sammy’s Woodfired Pizza are implementing innovative social media marketing practices with great results.

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Why Apps Are the Future of Marketing

Why Apps Are the Future of Marketing | Digital = Customer Engagement | Scoop.it
Two app-centric buyouts happened back in February: Rakuten buying messaging app Viber, plus Facebook buying the WhatsApp messaging app; so what does this all mean to the marketing industry, plenty
Mirza Mushtaq Baig's insight:

Are apps the future of digital marketing though? Let me rephrase that and emphatically state that apps are the future of ALL marketing….

How?

What other medium has that Holy Grail approach of gaining such trusted status as to voluntarily place that medium on your most sacred of personal devices: your smartphone?

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Seven Ways Retailers Are Embracing Tech

Seven Ways Retailers Are Embracing Tech | Digital = Customer Engagement | Scoop.it
as online shopping explodes, brick-and-mortar players are looking to make in-store visits easier and more.
Mirza Mushtaq Baig's insight:
From Body Scanning to Digital Wallets, Here's What Might Be in Store
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Rewarding Real Life Product Placement - Brand Recognition in Instagram Photos

Rewarding Real Life Product Placement - Brand Recognition in Instagram Photos | Digital = Customer Engagement | Scoop.it
Social media is driving Bolthouse Farms brand awareness, trial of beverages, and fan engagement.
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Cole Haan’s Hashtag Marketing

Cole Haan’s Hashtag Marketing | Digital = Customer Engagement | Scoop.it

Cole Haan launched a multipart experiential and social campaign using the topography of New York City and the hashtag as focal points. It is meant to meet the intersection of the digital and physical worlds, which, for its young target audience, blur.

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The Colbert Report's Guide to Social Media Monitoring

The Colbert Report's Guide to Social Media Monitoring | Digital = Customer Engagement | Scoop.it

Colbert summed it up best in his usual deadpan satiric way towards TV news media’s coverage of the Democratic National Convention Monday night. Here's the point ~ volume is useful, but only when you have a benchmark or context to create a narrative. Find out what your social data means and how it can inform and improve your business

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4 Ways Banks Can Connect with Gen-Y on Social Media

4 Ways Banks Can Connect with Gen-Y on Social Media | Digital = Customer Engagement | Scoop.it

Financial institutions have been slow to adopt social media because of regulatory and privacy issues, but that’s beginning to change as they realize that social media and mobile are the way to reach Gen-Y, a generation that prefers to tweet or text instead of visiting a branch or dialing a call centre.

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Don’t count social media followers, measure engagement rate

Don’t count social media followers, measure engagement rate | Digital = Customer Engagement | Scoop.it

Measuring social media brand performance? It makes far more sense to effectively measure how well fans are being treated, how much activity there is and how regularly fans, who are potential customers, interact with your brand.

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Exclusive: Yahoo & Facebook Strike Patent Peace Deal, Significantly Expanding Ad and Content Partnership

Exclusive: Yahoo & Facebook Strike Patent Peace Deal, Significantly Expanding Ad and Content Partnership | Digital = Customer Engagement | Scoop.it

Agreement will include a major expansion of their ongoing partnership, including a joint advertising sales effort, as well as cross-licensing of some key patents between the pair. Facebook will allow Yahoo to be the first partner to feature information about its users’ “Likes” in actual display advertising on Yahoo

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Common & Deadly Social Media Sins

Common & Deadly Social Media Sins – Lets be honest, whether we like it or not, the majority of us are guilty of at least one of these sins at one point or another. So, what are the 7 Deadly Social Media Sins

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Responding to a Social Media Crisis: One Story About Doing It Right

Responding to a Social Media Crisis: One Story About Doing It Right | Digital = Customer Engagement | Scoop.it
Learn from how the University of Southern Mississippi used social media to mitigate a crisis that could have damaged its reputation.
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"Marketing is dead" says Saatchi & Saatchi CEO

"Marketing is dead" says Saatchi & Saatchi CEO | Digital = Customer Engagement | Scoop.it

The chief executive of one of the world’s largest marketing groups has today declared that marketing and strategy are dead. Don’t just interrupt, but interact. Asking about ROI is the wrong question today. You should be asking about Return on Involvement.

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Andrew Wilson's curator insight, March 31, 1:43 PM

I  believe that Saatchi & Saachti have a valid point here. In todays world, interacting between a brand and its consumer needs to be more than connection via product. Brands need to be personified and build a relationship with its consumer on a emotional level. Without  this ability, your brand will fall into obscurity due to the vast number of options available to consumers.

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» Study: TV viewers respond to social media logos and hashtags

» Study: TV viewers respond to social media logos and hashtags | Digital = Customer Engagement | Scoop.it
Accenture has released an interesting new survey describing the ways US consumers perceive the social media that they see on their TV screens.
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