Social media culture
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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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6 Ways to Use Google+ for Marketing Your Business Online

6 Ways to Use Google+ for Marketing Your Business Online | Social media culture | Scoop.it
When Google unveiled brand pages on its Google+ social network, it opened the door to those who want to use the platform for business marketing.
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5 Ways Brands Can Use Pinterest to Boost Consumer Engagement

5 Ways Brands Can Use Pinterest to Boost Consumer Engagement | Social media culture | Scoop.it
Here are five ways companies can jump on the Pinterest bandwagon to reach a quickly growing and engaged audience.
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How to Adopt a Social Media Lifestyle

How to Adopt a Social Media Lifestyle | Social media culture | Scoop.it
While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full.   For...
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Social Media Measurement: How Do You Get The C-Suite Buy In?

Social Media Measurement: How Do You Get The C-Suite Buy In? | Social media culture | Scoop.it
Social media measurement is critical for C-Suite buy in. Here's how to get data that makes sense--and how to get executives to support a social media strategy.
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Pinterest, una bacheca sul web

Pinterest, una bacheca sul web | Social media culture | Scoop.it
La nuova piattaforma di social photo sharing riscuote grande successo tra gli utenti web, ma quali sono i suoi punti di forza?
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Which Social Networking Sites Are Best Designed For B2B Sales?

Which Social Networking Sites Are Best Designed For B2B Sales? | Social media culture | Scoop.it
Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales, we need to first answer the question …...
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7 Tips For Modeling Your 2012 Personal Branding Success

7 Tips For Modeling Your 2012 Personal Branding Success | Social media culture | Scoop.it
Save time during 2012 by modeling your personal branding success on the ideas, strategies, and tactics of authors and small business owners who have already...
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92% of Businesses to Increase Marketing in 2012; Email Marketing, Social Media Are Top Areas of Investment

92% of Businesses to Increase Marketing in 2012; Email Marketing, Social Media Are Top Areas of Investment | Social media culture | Scoop.it
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Social Media Marketing in azienda: chi lo gestisce?

Social Media Marketing in azienda: chi lo gestisce? | Social media culture | Scoop.it
Social Media Marketing: qual'è la situazione attuale di gestione che prediligono le aziende e quale quella ottimale?
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[HOW TO] Startup & social media: politiche di comunicazione

[HOW TO] Startup & social media: politiche di comunicazione | Social media culture | Scoop.it
Dalla mala gestone di Google+ agli inutili account Facebook, a volte persino dei blog, anche i migliori progetti nascenti cadono su marketing e comunicazione.
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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Social media culture | Scoop.it

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

 

Excerpt:

 

Social Content Curation As The Next Big Thing

 

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

 

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

 

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

 

Takeaway:

 

2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/lK0ZHi]


Via janlgordon
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Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
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What Curators Need: Finding More Of What They Are Interested In

What Curators Need: Finding More Of What They Are Interested In | Social media culture | Scoop.it

In issue 3 of PwC’s Tech Forecast there is a great video illustrating what is going to change in the near future when it comes to finding the right information.

 

"The Navigational phase of online information is just now emerging.

 

Within three to five years, finding more of the information we need--not to mention opportunities for more effective collaboration--will become possible. Social tools will help."

 

The animated video explains how making network and interest-based connections more visible will allow easier and more effective filtering and navigation of information spaces in the near future. 

 

Insightful. 8/10


Watch the video here:  http://www.pwc.com/us/en/technology-forecast/2011/issue3/index.jhtml


Via Robin Good, janlgordon
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Beth Kanter's comment, January 8, 2012 2:55 PM
Fantastic find! Thank you as always
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APP da ufficio: lavorare in mobilità (parte I)

APP da ufficio: lavorare in mobilità (parte I) | Social media culture | Scoop.it
Una guida alle migliori applicazioni e device per lavorare in mobilità senza rinunciare ai propri strumenti preferiti.
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13 Tips for Increasing Your Company's Google Rank

13 Tips for Increasing Your Company's Google Rank | Social media culture | Scoop.it
Apply these tips and techniques from a group of successful, young entrepreneurs in order to boost your company's SEO results.
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The 3 Worst Social Media Metrics (And What You Should Measure Instead) | Social Media Today

Social media is hard to measure.It's tough to tell how well you're doing, or how to analyze an employee's production.Don't even bring up ROI. You'll just give yourself a headache.Unfortunately, some people still insist on it.
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Social media replacing customer service channels at banks: report

Social media replacing customer service channels at banks: report | Social media culture | Scoop.it
If you’re trying to get your bank’s attention over a major issue (such as $5 ATM usage fees), social media might be a better way to do it...
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[Infographic] How To Advertise On Google

[Infographic] How To Advertise On Google | Social media culture | Scoop.it
Advertising your business on Google is a fast way to grow traffic to your website and online store. Ranking in the number one position can be worth millions. How does Google Adwords work?
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18 Ways to Promote Your Blog Offline

You don't need to be online to promote your blog. Here are 18 real-world ideas to help you with blog promotion offline, too.
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[Infographic] HootSuite: Social Media Dashboard

[Infographic] HootSuite: Social Media Dashboard | Social media culture | Scoop.it
If you're like me and use a plethora of social media outlets, having them all in one place can be life saver.
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Content Curation: One More Role for an Enterprise Community Manager

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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Social media culture | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest changing the way we share and consume information on the web.  Today I have selected another article by Don Reisinger  for Cnet News - digital home, who says, "let's not jump to conclusions here and has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


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